Author: University of Guelph. Campus Co-Operative
Publisher:
ISBN:
Category :
Languages : en
Pages : 182

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Book Description

Author: Lari M. Wester
Publisher: Guelph, Ont. : Guelph Campus Co-op
ISBN:
Category : Graphic arts
Languages : en
Pages : 182

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Book Description

Author: Simon Downs
Publisher: Routledge
ISBN: 1136642218
Category : Design
Languages : en
Pages : 383

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Book Description
The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include: introductions that frame relevant debates case studies, examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.

Author: Z. A. Prust
Publisher: Goodheart-Wilcox Publisher
ISBN: 9781631268762
Category : Computers
Languages : en
Pages : 480

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Book Description
Graphic Communications, based on a foundation of modern industry standards, teaches the processes, methods, and equipment used in the field, with a focus on careers. This text prepares students for the technology they will use with printing, including digital image capture and manipulation, digital prepress operations, computer-to-plate technology, and press control systems. Newer processes, such as updates to digital printing and web design, have been included in this edition. The text also addresses current curriculum trends that help students prepare for career or college. Correlated to PrintED standards from the Graphic Arts Education and Research Foundation (GAERF) and to Precision Exams' Graphic Communications, Introduction exam standards. Suggested Activities at the end of each chapter encourage students to apply concepts to real-life situations and develop industry skills related to chapter content. Think Green features show how the industry is working toward making products and processes safer for people and the environment. Career Links highlight career opportunities in the graphic communications field to prepare students for career and college. Academic Links use questions and activities to relate chapter content to math, science, and history. G-W Learning Companion Website includes vocabulary activities, matching activities, e-Flash Cards, and end-of-chapter questions in electronic format.

Author: Z. A. Prust
Publisher: Goodheart-Wilcox Publisher
ISBN: 9781685848347
Category :
Languages : en
Pages : 0

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Book Description
This Lab Workbook is designed for use with the Graphic Communications: Digital Design and Print Essentials textbook. The workbook questions, illustrations, and activities are provided to help you assess your knowledge of the material contained in each chapter of the textbook. The exercises serve as a thorough guide for study and will help you improve your understanding of the graphic communications industry, the processes involved in graphic production, and the various forms of printing technology that are changing the industry. The hands-on activities help you put what you have learned into practice.

Author: Z. A. Prust
Publisher: Goodheart-Wilcox Publisher
ISBN: 9781631268786
Category : Computers
Languages : en
Pages : 80

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Book Description
This workbook is designed for use with the Graphic Communications: Digital Design and Print Essentials textbook. The workbook questions, illustrations, and activities are provided to help you assess your knowledge of the material contained in each chapter of the textbook. The exercises serve as a thorough guide for study and will help you improve your understanding of the graphic communications industry, the processes involved in graphic production, and the various forms of printing technology that are changing the industry.

Author: Z. A. Prust
Publisher:
ISBN: 9781685842505
Category :
Languages : en
Pages : 0

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Book Description
Graphic Communications: Digital Design and Print Essentials uses an easy-to-understand approach to teach the processes, methods, and equipment used in the graphic design and printing industry, with a focus on careers. This text prepares students for the technology they will use with printing, including digital image capture and manipulation, digital prepress operations, computer-to-plate technology, and press control systems. Career and professional business chapters help prepare students for futures in industry, while technical chapters discuss topics related to typography, design, layout. Technological advancements and newer processes, such as updates to digital printing and web design, have been included in this edition. Correlated to Print[ED]'s "Introduction to Graphics" Graphic Communication Skills Competencies (GCSC) credential. Suggested Activities at the end of each chapter encourage students to apply concepts to real-life situations and develop industry skills related to chapter content, while Academic Links throughout various chapters use questions and activities to relate chapter content to math, science, and history.

Author: Elizabeth Resnick
Publisher: John Wiley & Sons
ISBN: 9780471418290
Category : Design
Languages : en
Pages : 270

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Book Description
Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

Author: Gary R. Bertoline
Publisher:
ISBN: 9780071221795
Category : Engineering graphics
Languages : en
Pages : 800

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Book Description
Presents a contemporary approach to teach the engineering graphics skills. This title covers design concepts, the use of CAD, the basic visualization and sketching techniques that enable students to create and communicate graphic ideas effectively. It includes examples of how graphics communication pertains to 'real-world' engineering design

Author: Z. A. Prust
Publisher: Goodheart-Willcox Pub
ISBN: 9780870066887
Category : Technology & Engineering
Languages : en
Pages : 544

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Book Description