The Global Theme Park Industry PDF Download

Author: Salvador Anton Clavé
Publisher: CABI
ISBN: 1845932102
Category : Amusement parks
Languages : en
Pages : 483

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Book Description
From the first pleasure gardens to the global theme park companies, this book provides an understanding of the nature and function of theme parks as spaces of entertainment. It portrays the impacts of theme parks as global competitive actors, agents of global development and cultural symbols, in the context of their role in the developing economy.

Author: David Younger
Publisher: David Younger
ISBN: 9780993578908
Category : Amusement parks
Languages : en
Pages : 0

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Book Description
Theme Park Design & The Art of Themed Entertainment aims to be the most in-depth book on theme park design ever written, documenting for professional designers, theme park design students, and curious theme park fans, the fascinating processes and techniques that go into creating the amazing worlds of theme park design.

Author: Mario Natarelli
Publisher: Hatherleigh Press
ISBN: 1578266866
Category : Business & Economics
Languages : en
Pages : 357

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Book Description
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.

Author: Florian Freitag
Publisher: Springer Nature
ISBN: 303111132X
Category : Social Science
Languages : en
Pages : 369

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Book Description
This book offers a comprehensive, multidisciplinary introduction to theme parks and the field of theme park studies. It identifies and discusses relevant economic, social, and cultural as well as medial, historical, and geographical aspects of theme parks worldwide, from the big international theme park chains to smaller, regional, family-operated parks. The book also describes the theories and methods that have been used to study theme parks in various academic disciplines and reviews the major contexts in which theme parks have been studied. By providing the necessary backgrounds, theories, and methods to analyze and understand theme parks both as a business field and as a socio-cultural phenomenon, this book will be a great resource to students, academics from all disciplines interested in theme parks, and professionals and policy-makers in the leisure and entertainment as well as the urban planning sector.

Author: Al Lieberman
Publisher: Pearson Education
ISBN: 0133092089
Category : Business & Economics
Languages : en
Pages : 305

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Book Description
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.

Author: HowExpert
Publisher: HowExpert
ISBN:
Category : Business & Economics
Languages : en
Pages : 214

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Book Description
If you’re passionate about movies, music, and pop culture, HowExpert Guide to Entertainment: The Ultimate Handbook for Exploring Movies, Music, and Pop Culture Trends is your all-in-one companion. This comprehensive guide dives deep into film, TV, music, social media, video games, and beyond. Whether you’re a casual fan, a pop culture enthusiast, or someone dreaming of an entertainment career, this book offers a vibrant journey through the dynamic entertainment world. From classic cinema to the latest streaming trends, digital music evolution to social media sensations, this guide covers every corner of entertainment. Inside, you will discover: - Chapter 1: Introduction to Entertainment – Explore entertainment’s roots, cultural impact, and evolution. - Chapter 2: Movies & Film – Dive into cinema’s history, iconic films, popular genres, and cinematography. - Chapter 3: Television & Streaming – Uncover TV’s evolution, must-watch series, top genres, and streaming trends. - Chapter 4: Music & Audio Entertainment – Follow music’s journey through genres, legendary artists, and digital platforms. - Chapter 5: Video Games & Interactive Entertainment – Trace video game history, top genres, hit titles, and esports. - Chapter 6: Social Media & Viral Trends – Discover how social media shapes trends and influences pop culture. - Chapter 7: Live Performances & Events – Experience the thrill of concerts, theater, comedy, and live sports. - Chapter 8: Literature & Storytelling – Understand storytelling's role in entertainment, from classics to modern adaptations. - Chapter 9: Celebrity Culture & Influencers – See how modern celebrities and influencers drive pop culture. - Chapter 10: Comedy & Humor – Follow the evolution of comedy, from vaudeville to social media sketches. - Chapter 11: Theme Parks & Amusement – Visit theme parks, iconic attractions, and their impact on tourism. - Chapter 12: Fashion & Entertainment – Discover how fashion connects with entertainment, from red carpets to music videos. - Chapter 13: Entertainment Technology – Learn how VR, AI, and tech innovations are transforming entertainment. - Chapter 14: The Business of Entertainment – Explore industry operations, career paths, and marketing insights. - Chapter 15: Global Entertainment – Uncover international films, music, and cultural influences shaping global trends. - Chapter 16: Impact of Entertainment on Society – Analyze entertainment’s role in shaping values, politics, and social change. - Chapter 17: Conclusion – Reflect on entertainment’s impact on our lives. - Chapter 18: Appendices – Access resources to expand your entertainment knowledge. Why This Guide is Essential for Your Entertainment Journey: - Comprehensive Coverage: Gain insights into movies, TV, music, video games, and more, making it ideal for all entertainment fans. - Pop Culture Insights: Understand how entertainment drives trends, shapes cultural norms, and influences societal values. - Interactive & Engaging: Fun facts, trivia, and quizzes make learning about entertainment immersive and enjoyable. - Industry Knowledge: Discover practical tips, career advice, and behind-the-scenes insights for aspiring professionals in the entertainment industry. Whether you’re exploring your favorite film genres, diving into new music trends, or uncovering the rise of digital media, HowExpert Guide to Entertainment has it all. This book will expand your knowledge, fuel your curiosity, and ignite your passion for movies, music, TV, and beyond. Don’t miss this opportunity to dive into the captivating world of entertainment—get your copy today and embark on an exciting and enriching journey that brings the magic of movies, music, and pop culture right to your fingertips! HowExpert publishes how to guides on all topics from A to Z.

Author: Garth Saloner
Publisher: John Wiley & Sons
ISBN: 0470009470
Category : Business & Economics
Languages : en
Pages : 466

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Book Description
This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.

Author: Sam Gennawey
Publisher: The Unofficial Guides
ISBN: 1628090154
Category : Travel
Languages : en
Pages : 266

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Book Description
Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry? In Universal Versus Disney, his newest work to investigate the histories of America's favorite theme parks, seasoned Disney-author Sam Gennawey has thoroughly researched how Universal Studios shook up the multi-billion dollar theme park industry, one so long dominated by Walt Disney and his legacy.

Author: Bill Capodagli
Publisher: McGraw Hill Professional
ISBN: 9780071367530
Category : Business & Economics
Languages : en
Pages : 250

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Book Description
"I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true." -Walt Disney. Walt Disney's dreams, beliefs, and daring gave birth to captivating characters, thrilling theme park attractions, and breathtaking tales that have inspired the imaginations of generations of children and adults. Disney also launched an entertainment and marketing empire whose influence is felt around the world, and whose success provides a model of business excellence that can guide any company. Each principle is then examined in detail by illustrating the principle at work at Disney as well as at other successful companies. Capodagli and Jackson have spent their careers studying Disney and teaching this unique management method to others. As consultants to companies ranging from Illinois Power to Bristol-Myers Squibb and Whirlpool, they have used the Disney principles again and again, and have seen them yield startling performance improvements. They have distilled this wisdom in THE DISNEY WAY. In this book, you'll learn how to: Give every member of your organization the chance to dream, and tap into the creativity those dreams embody; Treat your customers like guests; Build long-term relationships with key suppliers and partners; Dare to take calculated risks in order to bring innovative ideas to fruition; Align long-term vision with short-term execution. And more. No fairy dust. No magic wands. No wishing on a star. Just sound, effective management principles that stem from Walt Disney's values, vision, and philosophy. Lists of questions to ask and actions to take, along with real-life examples, will help you adapt the Disney Way to suit your company's needs. From the hiring and training of employees to the realization of a creative concept to exceptional customer service, every aspect of the Walt Disney Company is linked to Walt Disney's vision.

Author: Al Lieberman
Publisher: FT Press
ISBN: 0133742857
Category : Business & Economics
Languages : en
Pages : 774

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Book Description
Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…in The Definitive Guidce to Entertainment Marketing . ¿ Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition , is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.