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Author: Chris Barr Publisher: St. Martin's Griffin ISBN: 1429922168 Category : Language Arts & Disciplines Languages : en Pages : 616
Book Description
WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.
Author: Chris Barr Publisher: St. Martin's Griffin ISBN: 1429922168 Category : Language Arts & Disciplines Languages : en Pages : 616
Book Description
WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.
Author: Joe Zee Publisher: Macmillan ISBN: 1466840935 Category : Biography & Autobiography Languages : en Pages : 337
Book Description
Joe Zee, the Editor in Chief of Yahoo Style, former creative director of ELLE magazine, and co-host of the new ABC talk show FAB Life, takes readers behind the scenes of the crazy and wonderful world of fashion in That's What Fashion Is, packed with never-before-seen color photographs from Joe's personal collection. From his early years styling shoots for Vanity Fair's "Hollywood" issue with famed photographer Annie Leibovitz to his role playing himself on MTV's reality show The City to making celebrities look fabulous in the pages of ELLE and reporting live from the red carpet. Joe lets readers in on how the fashion industry really works, from the fashion disasters to the blockbuster successes. How do you shoot an entire magazine spread in Paris in 24 hours? What's a stylist to do when he receives a panicked call from a dress-less Cameron Diaz on Oscar day? And how do they make those celebrities look so great in the magazines? These first-person stories are combined with accessible and practical tips for women everywhere, including what to wear on your first day of work, how to take a great selfie, and how to look amazing at any age. For the first time, this ultimate fashion insider lets readers in on tales, tricks, and tips previously known only to the fashion elite in this funny and frank book.
Author: Constance Hale Publisher: Wired Books ISBN: Category : Business & Economics Languages : en Pages : 180
Book Description
Wired magazine's top editors have weighed thousands of new terms, phrases, idioms, and usages of the language since the advent of the global village. Elements of Style is no longer sufficient as a guide to English usage--Wired America needs Wired Style.
Author: Chris Barr Publisher: St. Martin's Griffin ISBN: 1429958944 Category : Language Arts & Disciplines Languages : en Pages : 135
Book Description
Previously published as part of The Yahoo! Style Guide. WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide to Writing for an Online Audience, from Yahoo!, a leader in online content and one of the most visited Internet destinations in the world. Full of Web-specific ways to improve your writing, this guide will help you: - Shape your text for online reading. - Identify your audience. - Define your voice. - Write clear, compelling copy.
Author: Chris Barr Publisher: St. Martin's Griffin ISBN: 9780312569846 Category : Language Arts & Disciplines Languages : en Pages : 0
Book Description
WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.
Author: Gerry McGovern Publisher: FT Press ISBN: 9780273656050 Category : Business & Economics Languages : en Pages : 266
Book Description
As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guideprovides a set of standards and rules to ensure consistent quality content and a flawless service to your readers.
Author: Ann Handley Publisher: John Wiley & Sons ISBN: 1118905555 Category : Business & Economics Languages : en Pages : 325
Book Description
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Author: Bill Schmalz Publisher: Images Publishing ISBN: 1864705728 Category : Architecture Languages : en Pages : 161
Book Description
There are a lot of good books available to help people write better. They include dictionaries, usage guides, and various types of writers’ manuals – and professional writers ought to have many of those books on their bookshelves. But most architects and other design and construction professionals are not professional writers. Instead, they are people who spend a large part of their professional lives writing. That’s a big difference, and that’s where this book will help. The Architect’s Guide to Writing has been written not by an English major, but by Bill Schmalz, an architect who knows the kinds of documents his fellow professionals routinely have to write, and understands the kinds of technical mistakes they often make in their writing. This book is designed to meet the specific needs of design and construction professionals. It’s not going to waste their time with the things that most educated professionals know, but it will help them with the things they don’t know or are unsure of. It’s not a Chicago Manual-sized encyclopaedic reference that includes everything any writer would ever need to know, because architects don’t need to know everything. But what they do need to know – and what they use every day in their professional lives – has been assembled in this book.
Author: Manzurul Islam Publisher: Partridge Publishing Singapore ISBN: 1482854392 Category : Education Languages : en Pages : 141
Book Description
This is a unique book covering topics of both academic and professional interest. Be they new Teachers, Researchers, Authors, Editors, Copyeditors, Graduate students or corporate executives and officials having anything to do with writing, editing, and publishing, this Manual and Some Thoughts will be a trusted companion. Starting from issues on Language and Style, Citations and Referencing, Editing, Plagiarism, etc., the volume also encompasses Articles on publishing and book development proposals in South Asia and other non-English speaking regions. The book will be a handy guide in maintaining consistencies and acceptable standards. The Manual is a concise compilation of Styles and Standards from various authentic sources (in Part 1) as well as an analysis of the present status of publishing (in Part 2) in Bangladesh and elsewhere. A painstaking, research-based, and brief but well illustrated Manual on Standards and a short but thought-provoking work on publishing, the book also suggests an academic Course on Publishing all for dissemination of knowledge and scholarship. An academic, an open learning proponent and a publishing professional of long-standing, the Author was a senior Faculty in universities and research organizations in Bangladesh and abroad. A PhD in Communication, with a Masters in English, Manzurul Islam received advanced training in UK, USA, and Canada. His recent engagements include Faculty Development and Quality Assurance programs through trainings in research and publication works.
Author: Chris Barr
Author: Chris Barr
Author: Angela Gunn
Author: Joe Zee
Author: Constance Hale
Author: Chris Barr
Author: Chris Barr
Author: Gerry McGovern
Author: Ann Handley
Author: Bill Schmalz
Author: Manzurul Islam