Author: Publisher:
ISBN: 9783280056837
Category :
Languages : en
Pages :
Book Description
The Wzard of Swiss Watchmaking
Author: The Swiss Watchmaking Year
Author: Publisher:
ISBN: 9782881290428
Category : Clock and watch industry
Languages : en
Pages : 288
Book Description
A Business History of the Swatch Group
Author: P. DonzéPublisher: Springer
ISBN: 1137389087
Category : Business & Economics
Languages : en
Pages : 152
Book Description
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
History of the Swiss Watch Industry
Author: Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN: 9783034310215
Category : Clock and watch making
Languages : en
Pages : 0
Book Description
This book tackles the history of the Swiss watch industry in a global perspective: it gives particular attention to rival nations such as the United Kingdom, the USA and Japan. The author demonstrates how Swiss watchmakers succeeded in facing various challenges: the industrialization of production at the end of the 19th century, the delocalization of production in the interwar years and globalization since the 1960's. These challenges helped Switzerland to maintain and strengthen its position as a leader on the world market. This study shows how innovation and new technologies, the industrial policy of the Swiss authorities, the industrial district organization and the relations with trade unions explain the worldwide success of the Swiss watch industry.
American and Swiss Watchmaking in 1876
Author: Jacques DavidPublisher:
ISBN: 9780958136921
Category : Clock and watch making
Languages : en
Pages : 82
Book Description
Technique and History of the Swiss Watch from Its Beginnings to the Present Day
Author: Eugène JaquetPublisher:
ISBN:
Category : Clock and watch making
Languages : en
Pages : 278
Book Description
New and Complete Clock and Watchmakers' Manual
Author: Mary Louise BoothPublisher:
ISBN:
Category : Clock and watch making
Languages : en
Pages : 366
Book Description
Technique and History of the Swiss Watch
Author: Eugène JaquetPublisher:
ISBN: 9780600036333
Category : Clock and watch making
Languages : en
Pages : 272
Book Description
An Iron Wind
Author: Peter FritzschePublisher: Basic Books
ISBN: 0465096557
Category : History
Languages : en
Pages : 378
Book Description
A vivid account of German-occupied Europe during World War II that reveals civilians' struggle to understand the terrifying chaos of war In An Iron Wind, prize-winning historian Peter Fritzsche draws diaries, letters, and other first-person accounts to show how civilians in occupied Europe tried to make sense of World War II. As the Third Reich targeted Europe's Jews for deportation and death, confusion and mistrust reigned. What were Hitler's aims? Did Germany's rapid early victories mark the start of an enduring new era? Was collaboration or resistance the wisest response to occupation? How far should solidarity and empathy extend? And where was God? People desperately tried to understand the horrors around them, but the stories they told themselves often justified a selfish indifference to their neighbors' fates. Piecing together the broken words of the war's witnesses and victims, Fritzsche offers a haunting picture of the most violent conflict in modern history.
A Business History of the Swatch Group
Author: P. DonzéPublisher: Springer
ISBN: 1137389087
Category : Business & Economics
Languages : en
Pages : 240
Book Description
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.