Author: Landis Wade
Publisher: Charlotte Readers Podcast, LLC
ISBN:
Category : Reference
Languages : en
Pages : 165
Book Description
These inspirational and practical quotes come from 500+ podcast interviews with hard-working, award-winning, and New York Times bestselling authors in more than 33 U.S. states and five countries. In Book 4, authors share their honest reflections on Storytelling, Inspiration, & Research. These quotes reveal how writers tell stories, what inspires them, and how and why research is important to their processes. Authors quoted include David Baldacci, Steve Berry, Lisa Jewell, John Hart, Sophie Cousens, Ron Rash, C.J. Box, Craig Johnson, Wylie Cash, Brad Taylor, Charlie Lovett, Judy Goldman, Chris Fabry, Amber Smith, Tracy Clark, John Gilstrap, Kimmery Martin, A.J. Hartley, Clyde Edgerton, Jill McCorkle, Jason Mott, Mark de Castrique, Cathy Pickens, David Joy, Gavin Edwards, and many more. These writers offer insights with humility and responsibility to the craft of storytelling, and in the process, they share gems to guide us along the writing way. Award-winning author Aaron Gwyn says, “There are no stories where characters are just sitting in the recliner.” And Cliff Yeargin, a writer who puts humor in his mysteries, tells us about the essence of storytelling: “Nobody has ever picked up a book and told their friend, on page 271 is one of the greatest sentences I've ever read. They just say, hey, check this book out. It's one dang good story.” But writers often have difficulty explaining where or how their ideas originate. As New York Times bestselling author Ron Rash says, “I don't know where stories come from. I'm kind of a Jungian. I just think they're kind of out there. And it's not so much that we create them as we discover them.” And when it comes down to it, Nancy Stancill, an award-winning investigative reporter, says, “You're going to need research for most novels because even though novels are made up, there's usually a lot of underpinning of something that really happened.”
The Write Quotes: Storytelling, Inspiration, & Research
Author: Landis Wade
Publisher: Charlotte Readers Podcast, LLC
ISBN:
Category : Reference
Languages : en
Pages : 165
Book Description
These inspirational and practical quotes come from 500+ podcast interviews with hard-working, award-winning, and New York Times bestselling authors in more than 33 U.S. states and five countries. In Book 4, authors share their honest reflections on Storytelling, Inspiration, & Research. These quotes reveal how writers tell stories, what inspires them, and how and why research is important to their processes. Authors quoted include David Baldacci, Steve Berry, Lisa Jewell, John Hart, Sophie Cousens, Ron Rash, C.J. Box, Craig Johnson, Wylie Cash, Brad Taylor, Charlie Lovett, Judy Goldman, Chris Fabry, Amber Smith, Tracy Clark, John Gilstrap, Kimmery Martin, A.J. Hartley, Clyde Edgerton, Jill McCorkle, Jason Mott, Mark de Castrique, Cathy Pickens, David Joy, Gavin Edwards, and many more. These writers offer insights with humility and responsibility to the craft of storytelling, and in the process, they share gems to guide us along the writing way. Award-winning author Aaron Gwyn says, “There are no stories where characters are just sitting in the recliner.” And Cliff Yeargin, a writer who puts humor in his mysteries, tells us about the essence of storytelling: “Nobody has ever picked up a book and told their friend, on page 271 is one of the greatest sentences I've ever read. They just say, hey, check this book out. It's one dang good story.” But writers often have difficulty explaining where or how their ideas originate. As New York Times bestselling author Ron Rash says, “I don't know where stories come from. I'm kind of a Jungian. I just think they're kind of out there. And it's not so much that we create them as we discover them.” And when it comes down to it, Nancy Stancill, an award-winning investigative reporter, says, “You're going to need research for most novels because even though novels are made up, there's usually a lot of underpinning of something that really happened.”
Publisher: Charlotte Readers Podcast, LLC
ISBN:
Category : Reference
Languages : en
Pages : 165
Book Description
These inspirational and practical quotes come from 500+ podcast interviews with hard-working, award-winning, and New York Times bestselling authors in more than 33 U.S. states and five countries. In Book 4, authors share their honest reflections on Storytelling, Inspiration, & Research. These quotes reveal how writers tell stories, what inspires them, and how and why research is important to their processes. Authors quoted include David Baldacci, Steve Berry, Lisa Jewell, John Hart, Sophie Cousens, Ron Rash, C.J. Box, Craig Johnson, Wylie Cash, Brad Taylor, Charlie Lovett, Judy Goldman, Chris Fabry, Amber Smith, Tracy Clark, John Gilstrap, Kimmery Martin, A.J. Hartley, Clyde Edgerton, Jill McCorkle, Jason Mott, Mark de Castrique, Cathy Pickens, David Joy, Gavin Edwards, and many more. These writers offer insights with humility and responsibility to the craft of storytelling, and in the process, they share gems to guide us along the writing way. Award-winning author Aaron Gwyn says, “There are no stories where characters are just sitting in the recliner.” And Cliff Yeargin, a writer who puts humor in his mysteries, tells us about the essence of storytelling: “Nobody has ever picked up a book and told their friend, on page 271 is one of the greatest sentences I've ever read. They just say, hey, check this book out. It's one dang good story.” But writers often have difficulty explaining where or how their ideas originate. As New York Times bestselling author Ron Rash says, “I don't know where stories come from. I'm kind of a Jungian. I just think they're kind of out there. And it's not so much that we create them as we discover them.” And when it comes down to it, Nancy Stancill, an award-winning investigative reporter, says, “You're going to need research for most novels because even though novels are made up, there's usually a lot of underpinning of something that really happened.”
The Storytelling Animal
Author: Jonathan Gottschall
Publisher: Houghton Mifflin Harcourt
ISBN: 0547391404
Category : Literary Criticism
Languages : en
Pages : 271
Book Description
A provocative scholar delivers the first book on the new science of storytelling: the latest thinking on why we tell stories and what stories reveal about human nature.
Publisher: Houghton Mifflin Harcourt
ISBN: 0547391404
Category : Literary Criticism
Languages : en
Pages : 271
Book Description
A provocative scholar delivers the first book on the new science of storytelling: the latest thinking on why we tell stories and what stories reveal about human nature.
The Truth about Stories
Author: Thomas King
Publisher: House of Anansi
ISBN: 0887846963
Category : American literature
Languages : en
Pages : 184
Book Description
Winner of the 2003 Trillium Book Award "Stories are wondrous things," award-winning author and scholar Thomas King declares in his 2003 CBC Massey Lectures. "And they are dangerous." Beginning with a traditional Native oral story, King weaves his way through literature and history, religion and politics, popular culture and social protest, gracefully elucidating North America's relationship with its Native peoples. Native culture has deep ties to storytelling, and yet no other North American culture has been the subject of more erroneous stories. The Indian of fact, as King says, bears little resemblance to the literary Indian, the dying Indian, the construct so powerfully and often destructively projected by White North America. With keen perception and wit, King illustrates that stories are the key to, and only hope for, human understanding. He compels us to listen well.
Publisher: House of Anansi
ISBN: 0887846963
Category : American literature
Languages : en
Pages : 184
Book Description
Winner of the 2003 Trillium Book Award "Stories are wondrous things," award-winning author and scholar Thomas King declares in his 2003 CBC Massey Lectures. "And they are dangerous." Beginning with a traditional Native oral story, King weaves his way through literature and history, religion and politics, popular culture and social protest, gracefully elucidating North America's relationship with its Native peoples. Native culture has deep ties to storytelling, and yet no other North American culture has been the subject of more erroneous stories. The Indian of fact, as King says, bears little resemblance to the literary Indian, the dying Indian, the construct so powerfully and often destructively projected by White North America. With keen perception and wit, King illustrates that stories are the key to, and only hope for, human understanding. He compels us to listen well.
Story, Not Study: 30 Brief Lessons to Inspire Health Researchers as Writers
Author: Lorelei Lingard
Publisher: Springer Nature
ISBN: 3030713636
Category : Education
Languages : en
Pages : 224
Book Description
Many researchers dread writing. They find it laborious - even painful - to put their scholarly work into words. They get bogged down in the study, and lose track of the story. And they produce uninspiring papers that fail to resonate with readers or reviewers. This book offers an antidote to this problem: brief, accessible lessons that guide researchers to write clear and compelling scientific manuscripts. The book is divided into three sections – Story, Craft, and Community. The Story section offers advice on getting the balance of study and story just right, introducing strategies for tackling each section of a scientific manuscript. The Craft section considers the grammatical and rhetorical tools of the trade, showing how they can be wielded for maximum impact. And the Community section offers suggestions for writing collaboratively, supporting other writers, and navigating peer review. Each section features multiple short and pragmatic lessons, peppered with illustrative examples. Readers can use the chapters collectively to build holistic writing skills, or dip in and out to refine specific elements of the craft. Rooted in a coaching philosophy, we aim to unlock our readers’ potential as writers through instruction, reflection, and example. And we hope to inspire researchers to face writing with joy. This work is clearly written and easily understandable. Its many practical examples, tools, and exercises make an effective toolbox of support for scholarly writers. This will be invaluable to new scholars and help established scholars as well. The inclusion of examples specific to the health arena and the clear, elegantly simple explanations add strength and relevance to this work. Toni Ungaretti, Johns Hopkins School of Education, Baltimore, MD, USA This book is the most original perspective I have ever read about the craft of writing. As its title suggests, it is inspiring. Brownie Anderson, NBME, Philadelphia, PA, USA
Publisher: Springer Nature
ISBN: 3030713636
Category : Education
Languages : en
Pages : 224
Book Description
Many researchers dread writing. They find it laborious - even painful - to put their scholarly work into words. They get bogged down in the study, and lose track of the story. And they produce uninspiring papers that fail to resonate with readers or reviewers. This book offers an antidote to this problem: brief, accessible lessons that guide researchers to write clear and compelling scientific manuscripts. The book is divided into three sections – Story, Craft, and Community. The Story section offers advice on getting the balance of study and story just right, introducing strategies for tackling each section of a scientific manuscript. The Craft section considers the grammatical and rhetorical tools of the trade, showing how they can be wielded for maximum impact. And the Community section offers suggestions for writing collaboratively, supporting other writers, and navigating peer review. Each section features multiple short and pragmatic lessons, peppered with illustrative examples. Readers can use the chapters collectively to build holistic writing skills, or dip in and out to refine specific elements of the craft. Rooted in a coaching philosophy, we aim to unlock our readers’ potential as writers through instruction, reflection, and example. And we hope to inspire researchers to face writing with joy. This work is clearly written and easily understandable. Its many practical examples, tools, and exercises make an effective toolbox of support for scholarly writers. This will be invaluable to new scholars and help established scholars as well. The inclusion of examples specific to the health arena and the clear, elegantly simple explanations add strength and relevance to this work. Toni Ungaretti, Johns Hopkins School of Education, Baltimore, MD, USA This book is the most original perspective I have ever read about the craft of writing. As its title suggests, it is inspiring. Brownie Anderson, NBME, Philadelphia, PA, USA
The Ultimate Book of Inspiring Quotes for Kids
Author: Michael Stutman
Publisher: CreateSpace
ISBN: 9781512330137
Category :
Languages : en
Pages : 108
Book Description
There's nothing quite like a great quotation to help you think differently or shed light in a difficult or confusing moment. But good words can provide more than just insight-they can actually move you to act. The Ultimate Book of Inspiring Quotes for Kids presents a unique and compelling collection of child-friendly wisdom from many historical greats, including Plato and Albert Einstein, as well as modern leaders, such as Nelson Mandela and Oprah Winfrey. Words can change people-and, ultimately, the world. In order to grow into their best selves, children need inspiration. They need positive influences to counterbalance to the negative words, role models, and behaviors that too often surround them. A great addition to any classroom, home library, or child's bedside, this compilation is organized by themes that range from courage to education to friendship. Each section begins with a brief introduction that relates the topic to kids and explains why it's important to make this value a habit. Thanks to an engaging, uplifting, and easy-to-read style, children and adults alike will enjoy poring over these empowering pages again and again-especially with gems like Helen Keller's "When we do the best that we can, we never know what miracle is wrought in our life, or in the life of another."
Publisher: CreateSpace
ISBN: 9781512330137
Category :
Languages : en
Pages : 108
Book Description
There's nothing quite like a great quotation to help you think differently or shed light in a difficult or confusing moment. But good words can provide more than just insight-they can actually move you to act. The Ultimate Book of Inspiring Quotes for Kids presents a unique and compelling collection of child-friendly wisdom from many historical greats, including Plato and Albert Einstein, as well as modern leaders, such as Nelson Mandela and Oprah Winfrey. Words can change people-and, ultimately, the world. In order to grow into their best selves, children need inspiration. They need positive influences to counterbalance to the negative words, role models, and behaviors that too often surround them. A great addition to any classroom, home library, or child's bedside, this compilation is organized by themes that range from courage to education to friendship. Each section begins with a brief introduction that relates the topic to kids and explains why it's important to make this value a habit. Thanks to an engaging, uplifting, and easy-to-read style, children and adults alike will enjoy poring over these empowering pages again and again-especially with gems like Helen Keller's "When we do the best that we can, we never know what miracle is wrought in our life, or in the life of another."
Why I Write
Author: George Orwell
Publisher: Renard Press Ltd
ISBN: 1913724263
Category : Literary Collections
Languages : en
Pages : 15
Book Description
George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times
Publisher: Renard Press Ltd
ISBN: 1913724263
Category : Literary Collections
Languages : en
Pages : 15
Book Description
George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times
The Write Quotes: Writing Process & Tools
Author: Landis Wade
Publisher: Charlotte Readers Podcast, LLC
ISBN:
Category : Reference
Languages : en
Pages : 142
Book Description
These inspirational and practical quotes come from 500+ podcast interviews with hard-working, award-winning, and New York Times bestselling authors in more than 33 U.S. states and five countries. In Book 3, authors share their honest reflections on Writing Process & Tools. These quotes reveal answers to some of the most commonly asked questions of writers. Authors quoted include David Baldacci, Therese Anne Fowler, Steve Berry, Lisa Jewell, John Hart, Sophie Cousens, Craig Johnson, Wylie Cash, Kristy Harvey, Brad Taylor, Charlie Lovett, Judy Goldman, Chris Fabry, Amber Smith, Tracy Clark, John Gilstrap, Kimmery Martin, A.J. Hartley, Clyde Edgerton, Jill McCorkle, Mark de Castrique, Cathy Pickens, David Joy, Gavin Edwards, and many more. Where do you write? When do you write? Do you write every day? How many drafts do you write? Do you create an outline? Do you use an editor? Do you? Do you? Do you? Though the answers vary in these pages, there are common denominators. As author and writing instructor Maureen Ryan Griffin says, “We all start with a blank page.” And as David Baldacci puts it, “There’s no perfect place to write.” Writers make do with what they have to work with. Take author and columnist Scott Fowler, who has earned 18 national APSE writing awards. He says, “I don’t go off to the mountain to write. I just go upstairs.” Or, as professor, author, and editor Michele Berger says, “A long time ago I said to myself, I can write anytime, anywhere.” Humility seems to be helpful to getting it done. As New York Times bestselling novelist John Hart says, “If a writer becomes hubristic, or begins to take this for granted, or really just thinks he can roll out of bed and bang it out without a lot of effort, that's the first step on the road to destruction.”
Publisher: Charlotte Readers Podcast, LLC
ISBN:
Category : Reference
Languages : en
Pages : 142
Book Description
These inspirational and practical quotes come from 500+ podcast interviews with hard-working, award-winning, and New York Times bestselling authors in more than 33 U.S. states and five countries. In Book 3, authors share their honest reflections on Writing Process & Tools. These quotes reveal answers to some of the most commonly asked questions of writers. Authors quoted include David Baldacci, Therese Anne Fowler, Steve Berry, Lisa Jewell, John Hart, Sophie Cousens, Craig Johnson, Wylie Cash, Kristy Harvey, Brad Taylor, Charlie Lovett, Judy Goldman, Chris Fabry, Amber Smith, Tracy Clark, John Gilstrap, Kimmery Martin, A.J. Hartley, Clyde Edgerton, Jill McCorkle, Mark de Castrique, Cathy Pickens, David Joy, Gavin Edwards, and many more. Where do you write? When do you write? Do you write every day? How many drafts do you write? Do you create an outline? Do you use an editor? Do you? Do you? Do you? Though the answers vary in these pages, there are common denominators. As author and writing instructor Maureen Ryan Griffin says, “We all start with a blank page.” And as David Baldacci puts it, “There’s no perfect place to write.” Writers make do with what they have to work with. Take author and columnist Scott Fowler, who has earned 18 national APSE writing awards. He says, “I don’t go off to the mountain to write. I just go upstairs.” Or, as professor, author, and editor Michele Berger says, “A long time ago I said to myself, I can write anytime, anywhere.” Humility seems to be helpful to getting it done. As New York Times bestselling novelist John Hart says, “If a writer becomes hubristic, or begins to take this for granted, or really just thinks he can roll out of bed and bang it out without a lot of effort, that's the first step on the road to destruction.”
Rising Strong
Author: Brené Brown
Publisher: Random House
ISBN: 081298580X
Category : Self-Help
Languages : en
Pages : 353
Book Description
#1 NEW YORK TIMES BESTSELLER • When we deny our stories, they define us. When we own our stories, we get to write the ending. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! Social scientist Brené Brown has ignited a global conversation on courage, vulnerability, shame, and worthiness. Her pioneering work uncovered a profound truth: Vulnerability—the willingness to show up and be seen with no guarantee of outcome—is the only path to more love, belonging, creativity, and joy. But living a brave life is not always easy: We are, inevitably, going to stumble and fall. It is the rise from falling that Brown takes as her subject in Rising Strong. As a grounded theory researcher, Brown has listened as a range of people—from leaders in Fortune 500 companies and the military to artists, couples in long-term relationships, teachers, and parents—shared their stories of being brave, falling, and getting back up. She asked herself, What do these people with strong and loving relationships, leaders nurturing creativity, artists pushing innovation, and clergy walking with people through faith and mystery have in common? The answer was clear: They recognize the power of emotion and they’re not afraid to lean in to discomfort. Walking into our stories of hurt can feel dangerous. But the process of regaining our footing in the midst of struggle is where our courage is tested and our values are forged. Our stories of struggle can be big ones, like the loss of a job or the end of a relationship, or smaller ones, like a conflict with a friend or colleague. Regardless of magnitude or circumstance, the rising strong process is the same: We reckon with our emotions and get curious about what we’re feeling; we rumble with our stories until we get to a place of truth; and we live this process, every day, until it becomes a practice and creates nothing short of a revolution in our lives. Rising strong after a fall is how we cultivate wholeheartedness. It’s the process, Brown writes, that teaches us the most about who we are. ONE OF GREATER GOOD’S FAVORITE BOOKS OF THE YEAR “[Brené Brown’s] research and work have given us a new vocabulary, a way to talk with each other about the ideas and feelings and fears we’ve all had but haven’t quite known how to articulate. . . . Brené empowers us each to be a little more courageous.”—The Huffington Post
Publisher: Random House
ISBN: 081298580X
Category : Self-Help
Languages : en
Pages : 353
Book Description
#1 NEW YORK TIMES BESTSELLER • When we deny our stories, they define us. When we own our stories, we get to write the ending. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! Social scientist Brené Brown has ignited a global conversation on courage, vulnerability, shame, and worthiness. Her pioneering work uncovered a profound truth: Vulnerability—the willingness to show up and be seen with no guarantee of outcome—is the only path to more love, belonging, creativity, and joy. But living a brave life is not always easy: We are, inevitably, going to stumble and fall. It is the rise from falling that Brown takes as her subject in Rising Strong. As a grounded theory researcher, Brown has listened as a range of people—from leaders in Fortune 500 companies and the military to artists, couples in long-term relationships, teachers, and parents—shared their stories of being brave, falling, and getting back up. She asked herself, What do these people with strong and loving relationships, leaders nurturing creativity, artists pushing innovation, and clergy walking with people through faith and mystery have in common? The answer was clear: They recognize the power of emotion and they’re not afraid to lean in to discomfort. Walking into our stories of hurt can feel dangerous. But the process of regaining our footing in the midst of struggle is where our courage is tested and our values are forged. Our stories of struggle can be big ones, like the loss of a job or the end of a relationship, or smaller ones, like a conflict with a friend or colleague. Regardless of magnitude or circumstance, the rising strong process is the same: We reckon with our emotions and get curious about what we’re feeling; we rumble with our stories until we get to a place of truth; and we live this process, every day, until it becomes a practice and creates nothing short of a revolution in our lives. Rising strong after a fall is how we cultivate wholeheartedness. It’s the process, Brown writes, that teaches us the most about who we are. ONE OF GREATER GOOD’S FAVORITE BOOKS OF THE YEAR “[Brené Brown’s] research and work have given us a new vocabulary, a way to talk with each other about the ideas and feelings and fears we’ve all had but haven’t quite known how to articulate. . . . Brené empowers us each to be a little more courageous.”—The Huffington Post
Presentation Zen
Author: Garr Reynolds
Publisher: Pearson Education
ISBN: 0321601890
Category : Business & Economics
Languages : en
Pages : 316
Book Description
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Publisher: Pearson Education
ISBN: 0321601890
Category : Business & Economics
Languages : en
Pages : 316
Book Description
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
The Storytelling Edge
Author: Shane Snow
Publisher: John Wiley & Sons
ISBN: 1119483476
Category : Business & Economics
Languages : en
Pages : 111
Book Description
"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.
Publisher: John Wiley & Sons
ISBN: 1119483476
Category : Business & Economics
Languages : en
Pages : 111
Book Description
"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.