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Author: Mark Amtower Publisher: John Wiley & Sons ISBN: 0470933860 Category : Business & Economics Languages : en Pages : 261
Book Description
Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of the nation’s GDP. While anyone can play in this market, only those with the right preparation can win. Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts. • Every year thousands of companies enter the massive U.S. Government (BtoG) marketplace, and by the end of the first year, most are gone and less than 10 percent make it to year two • Author has advised hundreds of companies, including Apple, Dell, CDW, Northrop Grumman, General Dynamics, IT, GTSI, and many small firms, on all aspects of marketing and selling to the government From the go/no-go decision, through company infrastructure requirements, marketing, sales, business development, and more, this book offers the best advice from the most recognized authority in the market.
Author: Mark Amtower Publisher: John Wiley & Sons ISBN: 0470933860 Category : Business & Economics Languages : en Pages : 261
Book Description
Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of the nation’s GDP. While anyone can play in this market, only those with the right preparation can win. Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts. • Every year thousands of companies enter the massive U.S. Government (BtoG) marketplace, and by the end of the first year, most are gone and less than 10 percent make it to year two • Author has advised hundreds of companies, including Apple, Dell, CDW, Northrop Grumman, General Dynamics, IT, GTSI, and many small firms, on all aspects of marketing and selling to the government From the go/no-go decision, through company infrastructure requirements, marketing, sales, business development, and more, this book offers the best advice from the most recognized authority in the market.
Author: Ashley Dudarenok Publisher: Alarice International Limited ISBN: Category : Business & Economics Languages : en Pages : 95
Book Description
This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.
Author: Michael J. Silverstein Publisher: Harper Collins ISBN: 0061905402 Category : Business & Economics Languages : en Pages : 338
Book Description
In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
Author: Lijun Lu Publisher: World Scientific ISBN: 9811207771 Category : Political Science Languages : en Pages : 433
Book Description
Located in the central Zhejiang province, Yiwu is a mountainous region originally inhabited by farmers. The poverty-stricken land left farmers with no option but commercial trading for a living. The city has a long history of being a hub for commercial trade. In the last two decades, the Yiwu international trade market has grown to be the world's largest small commodities market. This book studies the rapid development of 'Yiwu Business Circle' in the past two decades. Based on field research, the book analyzes the 'Yiwu Business Circle' from different levels such as the market system, supporting industry, merchant group and logistics network. The book also reveales the challenges and opportunities posed to 'Yiwu Business Circle' by the Belt and Road Initiative. It explores how the 'Yiwu Business Circle' will contribute to the Belt and Road Initiative by utilizing its strong business, logistics, capital and information flow platform that is established and shared by global manufacturers and merchants.
Author: Mark D. Jacobs Publisher: Royal Collins Publishing Company ISBN: 9781487808785 Category : Business & Economics Languages : en Pages : 338
Book Description
China continues to be a puzzling place, with the specifics of its development still poorly understood. Few have delved deeply into deciphering the ground-level intangibles of the nation's recent socio-economic past. In this book, Mark Jacobs, a Fulbright Scholar, presents an in-depth study of Yiwu, Zhejiang, a place known throughout China as the nation's "small commodities city." Yiwu encompasses over 60,000 bazaar-like stalls, where, each day, thousands of traders from throughout China and the world buy goods that supply the ubiquitous dollar stores and other merchandisers. Yiwu's rise was emblematic of China's success; the challenges it is currently facing portray China's recent difficulties. The book outlines these successes and difficulties, doing so by integrating the views of those directly involved, drawn from hundreds of interviews, conducted over a six-year period. Based on interview results, the book also offers suggestions regarding how Yiwu (and by proxy, China) might continue to progress.
Author: Ying Zhu Publisher: The New Press ISBN: 1620972190 Category : Social Science Languages : en Pages : 201
Book Description
China surpassed North America to become the world ’s largest movie market in 2020. Formerly the focus of exotic fascination in the golden age of Hollywood, today the Chinese are a make-or-break audience for Hollywood’s biggest blockbusters. And movies are now an essential part of China’s global “soft power” strategy: a Chinese real estate tycoon, who until recently was the major shareholder of the AMC theater chain, built the world’s largest film production facility. Behind the curtains, as this brilliant new book reveals, movies have become one of the biggest areas of competition between the world’s two remaining superpowers. Will Hollywood be eclipsed by its Chinese counterpart? No author is better positioned to untangle this riddle than Ying Zhu, a leading expert on Chinese film and media. In fascinating vignettes, Hollywood in China unravels the century-long relationship between Hollywood and China for the first time. Blending cultural history, business, and international relations, Hollywood in China charts multiple power dynamics and teases out how competing political and economic interests as well as cultural values are manifested in the art and artifice of filmmaking on a global scale, and with global ramifications. The book is an inside look at the intense business and political maneuvering that is shaping the movies and the U.S.-China relationship itself—revealing a headlines-grabbing conflict that is playing out not only on the high seas, but on the silver screen.
Author: Jack Ewing Publisher: W. W. Norton & Company ISBN: 0393254526 Category : Business & Economics Languages : en Pages : 320
Book Description
“A rich history of a company whose cars, for better and worse, have touched millions of lives, a character study of a brilliant but deeply flawed leader, and a case study in how a corporate culture can turn toxic.” —Bethany McLean, New York Times Book Review Faster, Higher, Farther chronicles a corporate scandal that rivals those at Enron and Lehman Brothers—one that will cost Volkswagen more than $22 billion in fines and settlements. Through meticulous reporting, New York Times correspondent Jack Ewing documents why VW felt compelled to install “defeat devices” in diesel vehicles that unlawfully lowered CO2 levels during emissions testing, and how the fraud was committed, covered up, and finally detected. Faster, Higher, Farther is a briskly written account of unrivaled corporate greed. Updated with the latest information and a new afterword by the author.
Author: Mark Ingebretsen Publisher: Prima Lifestyles ISBN: Category : Business & Economics Languages : en Pages : 360
Book Description
"Early in 2000, the Nasdaq stock market surpassed 5,000, the highest level in its 30-year history. Experts yelled, "Buy!" Pundits predicted the Nasdaq's value would surpass that of the Dow Jones. Blue chips were dead. Tech was in. And everybody seemed to be making money." "Then, the bottom fell out." "Since then, the Nasdaq has taken investors on a rollercoaster ride full of exuberant peaks and heartbreaking valleys, floundering around lows that haven't been seen in years. Wealth was accumulated, and then it vanished. Companies sprang up, then folded. Lives and livelihoods were changed forever. But it wasn't the first time." "The full history of the Nasdaq teems with boom-and-bust stories. What started as a Depression-era organization designed to combat stock market fraud - and struggled for decades as the black sheep of Wall Street - is now vying with the venerated New York Stock Exchange as the global icon of corporate wealth and success. Today, it faces new challenges in a murky and unpredictable economy."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author: Mark Amtower
Author: Mark Amtower
Author: Ashley Dudarenok 
Author: Paul Gibbs
Author: Michael J. Silverstein
Author: Lijun Lu
Author: Mark D. Jacobs
Author: Marcel Toussaint
Author: Ying Zhu
Author: Jack Ewing
Author: Mark Ingebretsen