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Author: Bob Dickinson Publisher: Wiley ISBN: 9780471749189 Category : Business & Economics Languages : en Pages : 0
Book Description
An insider's view of how the cruising business operates Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.
Author: Bob Dickinson Publisher: Wiley ISBN: 9780471749189 Category : Business & Economics Languages : en Pages : 0
Book Description
An insider's view of how the cruising business operates Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.
Author: Marc Mancini Publisher: Cengage Learning ISBN: 9781401840068 Category : Business & Economics Languages : en Pages : 212
Book Description
Comprehensive profiles of two dozen cruise lines, a study of cruises by their geographic itineraries, and an insider’s view of cruise sales, marketing, and operations make this the only guide needed for learning how to succeed in the cruise industry. The content has been written in a magazine-style manner, making it easy and fun to read. And the author has applied a number of educational strategies, lending to Cruising’s easy learning manner. Particular attention is placed on key terms and phrases for better comprehension, activities and discussion items reinforce the concepts, and photos, graphics, and sidebars illustrate each chapter’s content. Dozens of leading industry professionals—including several cruise line presidents—have reviewed this material, ensuring that it reflects real-world insights into the business.
Author: Ross Dowling Publisher: CABI ISBN: 1780646089 Category : Business & Economics Languages : en Pages : 623
Book Description
Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students and industry professionals. A valuable 'one-stop-shop' for those interested in cruise ships and maritime tourism, this new edition from major names in the field is also an invaluable resource for anyone concerned more widely with tourism and business development.
Author: Christine B.N. Chin Publisher: Routledge ISBN: 1351947176 Category : Political Science Languages : en Pages : 223
Book Description
The business of cruise tourism in recent years has commanded news media attention especially on issues of environmental pollution, passenger safety and worker rights, yet consumer interest in cruise vacations has not been adversely affected by negative publicity and it continues to grow at an average of 8-9% per annum. This unique mode of business focusing on the production and consumption of pleasure at sea and on land offers us an unprecedented opportunity to analyze the manner in which ongoing economic restructuring processes to bring about free markets in goods, services and labour can and does involve both life on land and at sea. This interdisciplinary analysis elicits an examination of states' relationship to the maritime regulatory structure governing ship ownership, management and operations, cruise lines' business strategies, development of port communities to capture cruise-related revenue, changing leisure consumption patterns and meanings, and the employment of foreign migrant workers as seafarers.
Author: Julie Perry Publisher: Morgan James Publishing ISBN: 1614487863 Category : Sports & Recreation Languages : en Pages : 369
Book Description
Since 2006, The Insiders’ Guide to Becoming a Yacht Stewardess has been a must-read guide for hopeful, young travelers and those intrigued by a career path in the super-yacht industry. Hundreds of yacht crew in the industry today used Julie’s book to get started---and succeed---working aboard yachts. Entertaining and educational, this book not only covers who owns luxury yachts, where they travel, and what taking care of their eccentric owners is like, but it describes the awe-inspiring benefits of the job, the skills required, and a clear-cut roadmap for how others can do it, too. If the terrific pay and benefits that come from accompanying celebrities and dignitaries on their private journeys around the world appeals to you, consider Julie Perry your new career coach. Let her guide you to the sea of opportunity that awaits young travelers in one of the world’s most adventurous and mind-boggling industries: LUXURY YACHTING.
Author: Bob Dickinson Publisher: ISBN: Category : Business & Economics Languages : en Pages : 392
Book Description
An insider's view of how the cruising business operates "Selling the Sea" offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated "Second Edition" features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship. Bob Dickinson (Miami, FL) is President and CEO of Carnival Cruise Lines and a member of the Board of Directors of the parent company Carnival Corporation. Andy Vladimir (Coconut Grove, FL) is a well-known business and travel writer, a member of the Editorial Board of the FIU Hospitality Review, and contributing editor of Quest magazine.
Author: United States. Congress. House. Committee on Merchant Marine and Fisheries. Subcommittee on Merchant Marine Publisher: ISBN: Category : Cruise lines Languages : en Pages : 260
Author: Bob Dickinson
Author: Bob Dickinson
Author: Marc Mancini
Author: Ross Dowling
Author: 
Author: Christine B.N. Chin
Author: Tony Peisley
Author: Ross A. Klein
Author: Julie Perry
Author: Bob Dickinson
Author: United States. Congress. House. Committee on Merchant Marine and Fisheries. Subcommittee on Merchant Marine