The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works PDF Download

Author: Stephen Voltz
Publisher: McGraw Hill Professional
ISBN: 0071803386
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
Creating the next YouTube blockbuster is easier than you think! Includes more than 100 QR Codes linking to successful viral videos! "These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy." -- KENT NICHOLS, cocreator of viral phenomenon AskANinja.com One Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O'Brien, and NPR were calling. Since then, more than 100 million people have watched The Extreme Diet Coke & Mentos Experiments. Why? Because Voltz and Grobe did everything right. Now, in The Viral Video Manifesto, they explain how you can make a video guaranteed to pack a major punch by applying four core principles: Be True . . . Don't fake it. Make it real. Don't Waste My Time . . . Get down to business right away. Be Unforgettable . . . Show us something we've never seen before. It's All About Humanity . . . An emotional connection is the key to sharing.

Author: Stephen Voltz
Publisher: McGraw Hill Professional
ISBN: 0071803394
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
Creating the next YouTube blockbuster is easier than you think! Includes more than 100 QR Codes linking to successful viral videos! "These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy." -- KENT NICHOLS, cocreator of viral phenomenon AskANinja.com One Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O'Brien, and NPR were calling. Since then, more than 100 million people have watched The Extreme Diet Coke & Mentos Experiments. Why? Because Voltz and Grobe did everything right. Now, in The Viral Video Manifesto, they explain how you can make a video guaranteed to pack a major punch by applying four core principles: Be True . . . Don't fake it. Make it real. Don't Waste My Time . . . Get down to business right away. Be Unforgettable . . . Show us something we've never seen before. It's All About Humanity . . . An emotional connection is the key to sharing.

Author: M. Fisher
Publisher: Springer
ISBN: 1137348925
Category : Business & Economics
Languages : en
Pages : 167

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Book Description
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

Author: Elisabeth Doucett
Publisher: American Library Association
ISBN: 0838913202
Category : Language Arts & Disciplines
Languages : en
Pages : 317

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Book Description
Today's library leaders face a world in which the only constant is change. Seeking out innovative ways to meet the evolving needs of their communities has become a critical part of their responsibilities. In this book, Doucett mines new territory in this ongoing effort by exploring how successful organizations "outside the stacks" conduct their business. She interviews leaders of advertising, online commerce, fundraising, retailing, crowdsourcing and other organizations (including Kickstarter, L.L. Bean, Down East Magazine and Tom's of Maine, among others), learning what they do exceptionally well. From this research she presents more than 100 examples of game-changing ideas ready for application in libraries. And most importantly, she articulates a simple process that readers can use to pursue the same path of exploration at their own institutions, including the actual questions used during her interviews. An exciting survey of creativity in action, Doucett's book will encourage public library directors, managers, trustees, and staff to cross-pollinate their own expertise with innovative ideas from outside the stacks.

Author: David Weinberger
Publisher: Harvard Business Press
ISBN: 1633693961
Category : Business & Economics
Languages : en
Pages : 152

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Book Description
Make. More. Future. Artificial intelligence, big data, modern science, and the internet are all revealing a fundamental truth: The world is vastly more complex and unpredictable than we've allowed ourselves to see. Now that technology is enabling us to take advantage of all the chaos it's revealing, our understanding of how things happen is changing--and with it our deepest strategies for predicting, preparing for, and managing our world. This affects everything, from how we approach our everyday lives to how we make moral decisions and how we run our businesses. Take machine learning, which makes better predictions about weather, medical diagnoses, and product performance than we do--but often does so at the expense of our understanding of how it arrived at those predictions. While this can be dangerous, accepting it is also liberating, for it enables us to harness the complexity of an immense amount of data around us. We are also turning to strategies that avoid anticipating the future altogether, such as A/B testing, Minimum Viable Products, open platforms, and user-modifiable video games. We even take for granted that a simple hashtag can organize unplanned, leaderless movements such as #MeToo. Through stories from history, business, and technology, philosopher and technologist David Weinberger finds the unifying truths lying below the surface of the tools we take for granted--and a future in which our best strategy often requires holding back from anticipating and instead creating as many possibilities as we can. The book’s imperative for business and beyond is simple: Make. More. Future. The result is a world no longer focused on limitations but optimized for possibilities.

Author: Peter Hollins
Publisher: PublishDrive
ISBN:
Category : Study Aids
Languages : en
Pages : 113

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Book Description
Practical tactics to grow your willpower, stop procrastination, focus like a laser, and achieve whatever you set your mind to. Following through and finishing what you start- more valuable skills than you realize. They are a combination of traits that enables you to create the life you want - without having to compromise or wait. The alternative is a status quo that you’re stuck in. Is your life a series of unfinished tasks and intentions? That stops now. Finish What You Start is a unique deep dive into the psychology and science of accomplishment, productivity, and getting things done. It takes a thorough look why we are sometimes stuck, and gives detailed, step by step solutions you can start using today. Every phase of finishing and following through is covered, and even productivity pros will be able to learn something new. Above all else, this is a guide to understanding your brain and instincts better for optimal results. Channel massive productivity and mental toughness. Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with dozens of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. Resist distractions, de-motivation, temptations, laziness, and excuses. •The surprising motivations that push us past obstacles. •How daily rules and a manifesto can help you achieve. •Valuable and insightful mindsets to view productivity from entirely new lights. Seize self-control and finally accomplish your big and small goals. •The science and tactics to beating procrastination easily. •Focus and willpower pitfalls you are probably committing at this very moment. •How to beat distractions, remain focused, stay on task, and get to what matters - consistently. Transform your life through productive habits and avoiding mental traps.

Author: Martin Gurri
Publisher: Stripe Press
ISBN: 1953953344
Category : Political Science
Languages : en
Pages : 465

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Book Description
How insurgencies—enabled by digital devices and a vast information sphere—have mobilized millions of ordinary people around the world. In the words of economist and scholar Arnold Kling, Martin Gurri saw it coming. Technology has categorically reversed the information balance of power between the public and the elites who manage the great hierarchical institutions of the industrial age: government, political parties, the media. The Revolt of the Public tells the story of how insurgencies, enabled by digital devices and a vast information sphere, have mobilized millions of ordinary people around the world. Originally published in 2014, The Revolt of the Public is now available in an updated edition, which includes an extensive analysis of Donald Trump’s improbable rise to the presidency and the electoral triumphs of Brexit. The book concludes with a speculative look forward, pondering whether the current elite class can bring about a reformation of the democratic process and whether new organizing principles, adapted to a digital world, can arise out of the present political turbulence.

Author: Robby Novak
Publisher: Harper Collins
ISBN: 0062358693
Category : Juvenile Nonfiction
Languages : en
Pages : 344

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Book Description
"This is LIFE, people! You've got air coming through your nose! You've got a heartbeat! That means it's time to do something!" announces Kid President in his book, Kid President's Guide to Being Awesome. From YouTube sensation (75 million views and counting!) to Hub Network summer series star, Kid President—ten-year-old Robby Novak—and his videos have inspired millions to dance more, to celebrate life, and to throw spontaneous parades. In his Guide to Being Awesome, Kid President pulls together lists of awesome ideas to help the world, awesome interviews with his awesome celebrity friends (he has interviewed Beyoncé!), and a step-by-step guide to make pretty much everything a little bit awesomer. Grab a corn dog and settle in to your favorite comfy chair. Pretend it's your birthday! (In fact, treat everyone like it's THEIR birthday!) Kid President is here with a 240-page, full-color Guide to Being Awesome that'll spread love and inspire the world.

Author: Yann Girard
Publisher: CreateSpace
ISBN: 9781514222324
Category :
Languages : en
Pages : 126

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Book Description
It's about how to go from being stuck to being unstuck. It's about how to unleash your potential. It's about how to find your passion. It's ultimately about how to love your life.

Author: Hank Green
Publisher: Penguin
ISBN: 1524743488
Category : Fiction
Languages : en
Pages : 464

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Book Description
THE INSTANT NEW YORK TIMES BESTSELLER Who has the right to change the world forever? How will we live online? How do we find comfort in an increasingly isolated world? The Carls disappeared the same way they appeared, in an instant. While the robots were on Earth, they caused confusion and destruction with only their presence. Part of their maelstrom was the sudden viral fame and untimely death of April May: a young woman who stumbled into Carl’s path, giving them their name, becoming their advocate, and putting herself in the middle of an avalanche of conspiracy theories. Months later, April’s friends are trying to find their footing in a post-Carl world. Andy has picked up April’s mantle of fame, speaking at conferences and online; Maya, ravaged by grief, begins to follow a string of mysteries that she is convinced will lead her to April; and Miranda is contemplating defying her friends’ advice and pursuing a new scientific operation…one that might have repercussions beyond anyone’s comprehension. Just as it is starting to seem like the gang may never learn the real story behind the events that changed their lives forever, a series of clues arrive—mysterious books that seem to predict the future and control the actions of their readers—all of which seems to suggest that April could be very much alive. In the midst of the search for the truth and the search for April is a growing force, something that wants to capture our consciousness and even control our reality. A Beautifully Foolish Endeavor is the bold and brilliant follow-up to An Absolutely Remarkable Thing. It is a fast-paced adventure that is also a biting social commentary, asking hard, urgent questions about the way we live, our freedoms, our future, and how we handle the unknown.