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Author: Theresa MacPhail Publisher: Cornell University Press ISBN: 0801454883 Category : Medical Languages : en Pages : 247
Book Description
In The Viral Network, Theresa MacPhail examines our collective fascination with and fear of viruses through the lens of the 2009 H1N1 pandemic. In April 2009, a novel strain of H1N1 influenza virus resulting from a combination of bird, swine, and human flu viruses emerged in Veracruz, Mexico. The Director-General of the World Health Organization (WHO) announced an official end to the pandemic in August 2010. Experts agree that the global death toll reached 284,500. The public health response to the pandemic was complicated by the simultaneous economic crisis and by the public scrutiny of official response in an atmosphere of widespread connectivity. MacPhail follows the H1N1 influenza virus's trajectory through time and space in order to construct a three-dimensional picture of what happens when global public health comes down with a case of the flu.The Viral Network affords a rare look inside the U.S. Centers for Disease Control, as well as Hong Kong’s virology labs and Centre for Health Protection, during a pandemic. MacPhail looks at the day-to-day practices of virologists and epidemiologists to ask questions about the production of scientific knowledge, the construction of expertise, disease narratives, and the different "cultures" of public health in the United States, Europe, Hong Kong, and China. The chapters of the book move from the micro to the macro, from Hong Kong to Atlanta, from the lab to the WHO, from the pandemic past in 1918 to the future. The various historical, scientific, and cultural narratives about flu recounted in this book show how biological genes and cultural memes become interwoven in the stories we tell during a pandemic. Ultimately, MacPhail argues that the institution of global public health is as viral as the viruses it tracks, studies, and helps to contain or eradicate. The "global" is itself viral in nature.
Author: Theresa MacPhail Publisher: Cornell University Press ISBN: 0801454883 Category : Medical Languages : en Pages : 247
Book Description
In The Viral Network, Theresa MacPhail examines our collective fascination with and fear of viruses through the lens of the 2009 H1N1 pandemic. In April 2009, a novel strain of H1N1 influenza virus resulting from a combination of bird, swine, and human flu viruses emerged in Veracruz, Mexico. The Director-General of the World Health Organization (WHO) announced an official end to the pandemic in August 2010. Experts agree that the global death toll reached 284,500. The public health response to the pandemic was complicated by the simultaneous economic crisis and by the public scrutiny of official response in an atmosphere of widespread connectivity. MacPhail follows the H1N1 influenza virus's trajectory through time and space in order to construct a three-dimensional picture of what happens when global public health comes down with a case of the flu.The Viral Network affords a rare look inside the U.S. Centers for Disease Control, as well as Hong Kong’s virology labs and Centre for Health Protection, during a pandemic. MacPhail looks at the day-to-day practices of virologists and epidemiologists to ask questions about the production of scientific knowledge, the construction of expertise, disease narratives, and the different "cultures" of public health in the United States, Europe, Hong Kong, and China. The chapters of the book move from the micro to the macro, from Hong Kong to Atlanta, from the lab to the WHO, from the pandemic past in 1918 to the future. The various historical, scientific, and cultural narratives about flu recounted in this book show how biological genes and cultural memes become interwoven in the stories we tell during a pandemic. Ultimately, MacPhail argues that the institution of global public health is as viral as the viruses it tracks, studies, and helps to contain or eradicate. The "global" is itself viral in nature.
Author: Maria Petrescu Publisher: Business Expert Press ISBN: 1606498134 Category : Business & Economics Languages : en Pages : 139
Book Description
Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit—exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone—students and professors in business and communication schools, as well as marketing practitioners.
Author: Katherine Sorrels Publisher: VT Publishing ISBN: 9781949373196 Category : Languages : en Pages : 266
Book Description
This book represents the culmination of a unique scholarly initiative located at the dynamic intersection of medical history and the digital humanities. It also represents an important outcome of the longstanding partnership between the National Endowment for the Humanities (NEH) and the National Library of Medicine (NLM) with Virginia Tech (VT) as a key collaborator.The specific initiative which led to this book-Viral Networks: An Advanced Workshop in Digital Humanities and Medical History-was a landmark moment in the NEH/NLM partnership dating from 2012when these agencies signed an agreement to "bring together scholars, scientists, librarians, archivists, curators, technical information specialists, healthcare professionals, cultural heritage professionals, and others in the humanities and biomedical communities in order to share expertise and develop new research agendas representing the commitment of the NLM to supporting scholarship in medical history and digital humanities."Viral Networks represents true collaboration and commitment among a group of dedicated scholars, two federal agencies and their strategic partners, and one of America's most important public, land-grant, research universities. And this book represents such collaboration and commitment even more because it is available from VT Publishing in an open-access format, for all to appreciate as the studies therein engage undiscovered or underappreciated primary sources, push methodological boundaries to define and articulate new arguments, and chart new research trajectories. Indeed, this book defines the scholarly times in which its organizers conceived and published it as much as these times define the book itself.
Author: Karine Nahon Publisher: Polity ISBN: 0745671292 Category : Computers Languages : en Pages : 202
Book Description
In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.
Author: Maksim Tsvetovat Publisher: "O'Reilly Media, Inc." ISBN: 1449306462 Category : Business & Economics Languages : en Pages : 191
Book Description
Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available. Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn concepts and techniques for recognizing patterns in social media, political groups, companies, cultural trends, and interpersonal networks. You'll also learn how to use Python and other open source tools—such as NetworkX, NumPy, and Matplotlib—to gather, analyze, and visualize social data. This book is the perfect marriage between social network theory and practice, and a valuable source of insight and ideas. Discover how internal social networks affect a company’s ability to perform Follow terrorists and revolutionaries through the 1998 Khobar Towers bombing, the 9/11 attacks, and the Egyptian uprising Learn how a single special-interest group can control the outcome of a national election Examine relationships between companies through investment networks and shared boards of directors Delve into the anatomy of cultural fads and trends—offline phenomena often mediated by Twitter and Facebook
Author: Christopher G. Brinton Publisher: Princeton University Press ISBN: 0691183309 Category : Computers Languages : en Pages : 322
Book Description
An accessible illustrated introducton to the networks we use every day, from Facebook and Google to WiFi and the Internet What makes WiFi faster at home than at a coffee shop? How does Google order search results? Is it really true that everyone on Facebook is connected by six steps or less? The Power of Networks answers questions like these for the first time in a way that all of us can understand. Using simple language, analogies, stories, hundreds of illustrations, and no more math than simple addition and multiplication, Christopher Brinton and Mung Chiang provide a smart and accessible introduction to the handful of big ideas that drive the computer networks we use every day. The Power of Networks unifies these ideas through six fundamental principles of networking. These principles explain the difficulties in sharing network resources efficiently, how crowds can be wise or not so wise depending on the nature of their connections, why there are many layers in a network, and more. Along the way, the authors also talk with and share the special insights of renowned experts such as Google’s Eric Schmidt, former Verizon Wireless CEO Dennis Strigl, and “fathers of the Internet” Vint Cerf and Bob Kahn.
Author: Leandro Herrero Publisher: Meetingminds Publishing ISBN: 1905776055 Category : Business & Economics Languages : en Pages : 422
Book Description
"Lasting change in the modern organisation has less to do with massive 'communication to all' programmes and more with the creation of an internal epidemic of success led by a small number of people focused on a small set of non-negotiable behaviours. This is the basis for Viral Change, an unconventional approach to the management of change for any company."--Cover.
Author: Adam L. Penenberg Publisher: Hachette Books ISBN: 1401394930 Category : Business & Economics Languages : en Pages : 367
Book Description
Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop" -- to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses -- some worth billions of dollars -- that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses -- from the smallest start-ups to nonprofit organizations to the biggest multinational corporations -- can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.
Author: Abraham H. Foxman Publisher: St. Martin's Press ISBN: 1137356227 Category : Political Science Languages : en Pages : 258
Book Description
Emboldened by anonymity, individuals and organizations from both left and right are freely spewing hateful vitriol on the Internet without worrying about repercussions.Lies, bullying, conspiracy theories, bigoted and racist rants, and calls for violence targeting the most vulnerable circulate openly on the web.And thanks to the guarantees of the First Amendment and the borderless nature of the Internet,governing bodies are largely helpless to control this massive assault on human dignity and safety. Abe Foxman and Christopher Wolf expose the threat that this unregulated flow of bigotry poses to the world.They explore how social media companies like Facebook and YouTube, as well as search engine giant Google, are struggling to reconcile the demands of business with freedom of speech and the disturbing threat posed by today's purveyors of hate. And they explain the best tools available to citizens, parents, educators, law enforcement officers, and policy makers toprotect thetwin values of transparency and responsibility. As Foxman and Wolf show, only an aroused and engaged citizenry can stop the hate contagion before it spirals out of control - with potentially disastrous results.
Author: Theresa MacPhail
Author: Theresa MacPhail
Author: Maria Petrescu
Author: Katherine Sorrels
Author: Leonard Sweet
Author: Karine Nahon
Author: Maksim Tsvetovat
Author: Christopher G. Brinton
Author: Leandro Herrero
Author: Adam L. Penenberg
Author: Abraham H. Foxman