Author: Murli Manohar MathurPublisher: Concept Publishing Company
ISBN:
Category : Oil industries
Languages : en
Pages : 170
Book Description
On the hydrogenated vegetable cooking oil industry.
Vanaspati Industry in India
Author: Murli Manohar MathurPublisher: Concept Publishing Company
ISBN:
Category : Oil industries
Languages : en
Pages : 170
Book Description
On the hydrogenated vegetable cooking oil industry.
Foreign Crops and Markets
Author: History of Food for Peace (Public Law 480) and Soybeans
Author: William Shurtleff; Akiko AoyagiPublisher: Soyinfo Center
ISBN: 1948436590
Category : Reference
Languages : en
Pages : 263
Book Description
The world's most comprehensive, well documented, and well illustrated book on this subject. With extensive subject and geographic index. 26 photographs and illustrations - mostly color. Free of charge in digital PDF format.
History of Sesame (100 CE to 2022)
Author: William Shurtleff; Akiko AoyagiPublisher: Soyinfo Center
ISBN: 194843671X
Category : Reference
Languages : en
Pages : 1023
Book Description
The world's most comprehensive, well documented, and well illustrated book on this subject. With extensive subject and geographic index. 28 photographs and illustrations - mostly color. Free of charge in digital PDF format.
The Cotton Industry in Peru
Author: Horace G. PorterPublisher:
ISBN:
Category : Cotton trade
Languages : en
Pages : 880
Book Description
History of Hydrogenation, Shortening and Margarine (1860-2020)
Author: William Shurtleff; Akiko AoyagiPublisher: Soyinfo Center
ISBN: 1948436183
Category :
Languages : en
Pages : 1159
Book Description
One of the world's most comprehensive, well documented and well illustrated books on this subject, With extensive subject and geographic index. 106 photographs and illustrations - mostly color. Free of charge in digital format on Google Books.
The Emergence of Brand-Name Capitalism in Late Colonial India
Author: Douglas E. HaynesPublisher: Bloomsbury Publishing
ISBN: 1350278068
Category : History
Languages : en
Pages : 329
Book Description
This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
The Indian Oilseed Complex
Author: Publisher: Allied Publishers
ISBN: 9780821342770
Category : Business & Economics
Languages : en
Pages : 258
Book Description
World Production and Trade
Author: FAS M.
Author: United States. Foreign Agricultural ServicePublisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 608
Book Description