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Author: John G. Burke Publisher: Univ of California Press ISBN: 0520362705 Category : History Languages : en Pages : 228
Book Description
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1983.
Author: John G. Burke Publisher: Univ of California Press ISBN: 0520362705 Category : History Languages : en Pages : 228
Book Description
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1983.
Author: John G. Burke Publisher: Univ of California Press ISBN: 0520318641 Category : Science Languages : en Pages : 228
Book Description
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1983.
Author: Jeffrey R. Wigelsworth Publisher: Ashgate Publishing, Ltd. ISBN: 9781409400752 Category : History Languages : en Pages : 232
Book Description
At the time of Isaac Newton's rising popularity following the publication of his Principia (1687), this examination of how London newspaper advertisements (1687 to 1727) enticed consumers to purchase science related products, helps us understand science and the environment in which it developed. In an age when the production of scientific knowledge increasingly relied upon multiple sales, rather than the endorsement of a single wealthy patron, marketing was the key to success.
Author: Jeffrey R. Wigelsworth Publisher: Routledge ISBN: 1317057341 Category : Science Languages : en Pages : 218
Book Description
Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.
Author: Dr Jeffrey R Wigelsworth Publisher: Ashgate Publishing, Ltd. ISBN: 1409481956 Category : Science Languages : en Pages : 232
Book Description
Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.
Author: Philip Steele Publisher: National Geographic Books ISBN: 9781426301148 Category : Biography & Autobiography Languages : en Pages : 72
Book Description
This vibrant biography profiles the famed physicist as an acclaimed mathematician, astronomer, alchemist, philosopher, and inventor as well.
Author: Danah Zohar Publisher: Springer Nature ISBN: 9811678499 Category : Asia Languages : en Pages : 282
Book Description
"When Danah Zohar first published the early ideas of her Quantum Management Theory in the late 1990's, she articulated a new paradigm, inspired by quantum physics, and began a major contribution to our search for a new management theory that can replace outdated Taylorism. Now, in ZERO DISTANCE, the most comprehensive account of her project, she outlines how the theory has been implemented through the revolutionary RenDanHeyi business model of China's Haier Group, and subsequently several other large companies. Zohar's suggestion that the Haier model also offers a new social and political model is thought provoking. This book is a significant addition to our continuing conversation about the best way to manage companies and other human social systems. I recommend it highly." - Gary Hamel, London Business School, Author of Humanocracy This open access book offers a new management meta-theory to replace Taylorism. It presents a new paradigm in management thinking and a new, practical organizational model for implementing it in our personal and working lives, in our companies, in our communities and nations, and in a sustainable global order. It will offer an understanding of why and how "thinking-as-usual" is failing both business and political leaders in these new times, and it will advocate new thinking and new management practices that are so radically new that they turn everything we have taken for granted inside out and upside down. This new management model is called "Quantum Management Theory", because it is rooted in the new paradigm bequeathed to us by quantum physics and its younger sibling, complexity science. Danah Zohar is a physicist, philosopher, and management thought leader. She is a Visiting Professor at Tsinghua University's School of Economics and Management and a Visiting Professor at the China Academy of Art.
Author: John G. Burke
Author: John G. Burke
Author: John G. Burke
Author: Jeffrey R. Wigelsworth
Author: Jeffrey R. Wigelsworth
Author: Dr Jeffrey R Wigelsworth
Author: Hugh Chisholm
Author: Philip Steele
Author: William Harvey
Author: Danah Zohar
Author: William L. Harper