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Author: Chris Anderson Publisher: Hachette Books ISBN: 1401384633 Category : Business & Economics Languages : en Pages : 256
Book Description
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Author: BPI Publisher: BPI Publishing ISBN: 9389871573 Category : Juvenile Fiction Languages : en Pages :
Book Description
Delightfully illustrated simple stories are a childs first readers. Large print and flowing narration make these stories really enjoyable. Each story has a moral attached that teaches children right conduct.
Author: Chris Anderson Publisher: Hachette Books ISBN: 1401394515 Category : Business & Economics Languages : en Pages : 366
Book Description
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
Author: Gerry McGovern Publisher: A&C Black ISBN: 1408114429 Category : Business & Economics Languages : en Pages : 226
Book Description
The long-awaited new title from THE corporate expert on building the right web presence to drive sales! In an age that is exploding with information, it's now critically important for companies to identify what truly matters on their Web site. The web customer is a “stranger” online to web teams who must work in a medium where it is very difficult to know who is clicking around on your site. Every Web site has a “long neck” or a small set of tasks that are very important to its customers. If you don't make these tasks easy and fast to complete, your customers will go to your competition. This book will give you practical advice and case studies on how to tune in effectively to deliver precisely what your web customers want to make the sale! Gerry McGovern is widely regarded as the number one worldwide authority on managing web content as a business asset. Named as one of the 100 most influential figures in e-commerce in the UK and Ireland, he has appeared on CNN , CNBC and BBC television and has been featured in numerous print media publications. Top 5 Tips for Improving Your Website by Gerry McGovern 1. On the Web, content may be king but the customer is dictator. There's one word to describe the web customer: IMPATIENT. 2. Traditional marketing and communication is about GETTING ATTENTION. Web marketing and communication is about PAYING ATTENTION. When customers are at your website you already have their attention. Don't waste their time by telling them things they already know. 3. Every website has a small set of top tasks what I call the “long neck” that customers expect to complete quickly and easily. The customers' top tasks are often not what the organisation thinks they are—or wants them to be! 4. The BIGGEST key to website improvement and efficiency of “long neck” consumer tasks is most often overlooked: companies must do rigorous, methodical and continuous testing! Great web management is based on facts about your consumers, not opinions offered by the smartest people in your company. 5. The Web is about doing, not talking about doing. A great website puts task-completion features on the homepage. In Web 1.0 you saw a picture of a hotel room on the homepage of a hotel website. Now, you book your room on the homepage. Find out more in The Stranger's Long Neck
Author: Shortcut Edition Publisher: Shortcut Edition ISBN: Category : Business & Economics Languages : en Pages : 20
Book Description
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will learn about the Long Tail economy and the opportunity it represents for business strategies today. You will also learn : how the Long Tail market has progressively imposed itself in front of the best-seller market; how this economic vision is redefining the way traditional sectors make profit; what is the current role of the Long Tail in valuing niche markets and promoting their diversity. With the Long Tail, Chris Anderson takes up a statistical concept. Contrary to the so-called “best-sellers”, the tail represents the end of the sales curve, in other words, low sales. Long favoured by companies for a long time, the hits of head are still perceived as more remunerative than the products of tail, which are assimilated to window articles or missed best-sellers. However, the Tail is getting longer with the digital age, counting more and more products, representing more and more purchases, niches and micro-revenues which, once aggregated, produce a decisive capital. A product with modest sales rates can simply no longer be considered unsold. For ten years now, the Long Tail has been shaking up sales practices, the structure of the offer and the relationship with the consumer. Thanks to online commerce, it responds to every request, however punctual and anecdotal it may be. No item and no potential customer is now excluded from this large-scale economy. *Buy now the summary of this book for the modest price of a cup of coffee!
Author: Maribel Acosta Publisher: Springer Nature ISBN: 3030332209 Category : Computers Languages : en Pages : 400
Book Description
This open access book constitutes the refereed proceedings of the 15th International Conference on Semantic Systems, SEMANTiCS 2019, held in Karlsruhe, Germany, in September 2019. The 20 full papers and 8 short papers presented in this volume were carefully reviewed and selected from 88 submissions. They cover topics such as: web semantics and linked (open) data; machine learning and deep learning techniques; semantic information management and knowledge integration; terminology, thesaurus and ontology management; data mining and knowledge discovery; semantics in blockchain and distributed ledger technologies.
Author: Will Larson Publisher: Stripe Press ISBN: 1953953336 Category : Computers Languages : en Pages : 281
Book Description
A human-centric guide to solving complex problems in engineering management, from sizing teams to handling technical debt. There’s a saying that people don’t leave companies, they leave managers. Management is a key part of any organization, yet the discipline is often self-taught and unstructured. Getting to the good solutions for complex management challenges can make the difference between fulfillment and frustration for teams—and, ultimately, between the success and failure of companies. Will Larson’s An Elegant Puzzle focuses on the particular challenges of engineering management—from sizing teams to handling technical debt to performing succession planning—and provides a path to the good solutions. Drawing from his experience at Digg, Uber, and Stripe, Larson has developed a thoughtful approach to engineering management for leaders of all levels at companies of all sizes. An Elegant Puzzle balances structured principles and human-centric thinking to help any leader create more effective and rewarding organizations for engineers to thrive in.
Author: BPI
Author: BPI
Author: Chris Anderson
Author: BPI
Author: Chris Anderson
Author: Gerry McGovern
Author: Bele
Author: Melanie Mitchell
Author: Shortcut Edition
Author: Maribel Acosta
Author: Will Larson