The Use of Publicity in the 1920 Republican Presidential Campaign PDF Download

Author: Ronal Roman Rutkowski
Publisher:
ISBN:
Category : Presidents
Languages : en
Pages : 376

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Author: John A. Morello
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 136

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Book Description
Shows the role Albert Lasker, well-known for promoting Lucky Strikes, Van Camp's Pork & Beans, and Sunkist Oranges, played in the election of Warren G. Harding, forever changing the way political candidates are publicized.

Author: Deborah Kalb
Publisher: CQ Press
ISBN: 1483380351
Category : Reference
Languages : en
Pages : 2189

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Book Description
The CQ Press Guide to U.S. Elections is a comprehensive, two-volume reference providing information on the U.S. electoral process, in-depth analysis on specific political eras and issues, and everything in between. Thoroughly revised and infused with new data, analysis, and discussion of issues relating to elections through 2014, the Guide will include chapters on: Analysis of the campaigns for presidency, from the primaries through the general election Data on the candidates, winners/losers, and election returns Details on congressional and gubernatorial contests supplemented with vast historical data. Key Features include: Tables, boxes and figures interspersed throughout each chapter Data on campaigns, election methods, and results Complete lists of House and Senate leaders Links to election-related websites A guide to party abbreviations

Author: Jeffrey Normand Bourdon
Publisher: Kent State University
ISBN: 9781606353806
Category : Political campaigns
Languages : en
Pages : 0

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Book Description
Introduction: the search for dignity as a candidate -- Germans, jubilee singers, and axe men: James A. Garfield and the original front-porch -- Campaign for the presidency -- Trains, canes, and handshakes: Benjamin Harrison's 1888 front-porch campaign for the -- Presidency -- The pen, the press, and the platform: William Mckinley's fabled front-porch campaign -- Between Canton and Marion: the shady stump outshines the comfortable front porch -- Phonographs, friendly reporters, and the final front-porch campaign: the merchandizing of Warren Harding in 1920 -- Conclusion: the stump eclipses the porch -- Notes.

Author: Paul S. Boyer
Publisher: Oxford University Press
ISBN: 0199911657
Category : History
Languages : en
Pages : 182

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Book Description
This volume in Oxford's A Very Short Introduction series offers a concise, readable narrative of the vast span of American history, from the earliest human migrations to the early twenty-first century when the United States loomed as a global power and comprised a complex multi-cultural society of more than 300 million people. The narrative is organized around major interpretive themes, with facts and dates introduced as needed to illustrate these themes. The emphasis throughout is on clarity and accessibility to the interested non-specialist.

Author: John A. Morello
Publisher: Bloomsbury Publishing USA
ISBN: 0313075263
Category : Political Science
Languages : en
Pages : 126

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Book Description
Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.

Author: Calvin Coolidge
Publisher:
ISBN:
Category : Massachusetts
Languages : en
Pages : 250

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Author: Jesper Stromback
Publisher: Taylor & Francis
ISBN: 1135194130
Category : Business & Economics
Languages : en
Pages : 349

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Book Description
Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.

Author: Edward L. Glaeser
Publisher: University of Chicago Press
ISBN: 0226299597
Category : History
Languages : en
Pages : 397

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Book Description
Despite recent corporate scandals, the United States is among the world’s least corrupt nations. But in the nineteenth century, the degree of fraud and corruption in America approached that of today’s most corrupt developing nations, as municipal governments and robber barons alike found new ways to steal from taxpayers and swindle investors. In Corruption and Reform, contributors explore this shadowy period of United States history in search of better methods to fight corruption worldwide today. Contributors to this volume address the measurement and consequences of fraud and corruption and the forces that ultimately led to their decline within the United States. They show that various approaches to reducing corruption have met with success, such as deregulation, particularly “free banking,” in the 1830s. In the 1930s, corruption was kept in check when new federal bureaucracies replaced local administrations in doling out relief. Another deterrent to corruption was the independent press, which kept a watchful eye over government and business. These and other facets of American history analyzed in this volume make it indispensable as background for anyone interested in corruption today.

Author: Ross A. Kennedy
Publisher: John Wiley & Sons
ISBN: 1118445406
Category : History
Languages : en
Pages : 923

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Book Description
A Companion to Woodrow Wilson presents a compilation of essays contributed by various scholars in the field that cover all aspects of the life and career of America’s 28th president. Represents the only current anthology of essays to introduce readers to the scholarship on all aspects of Wilson's life and career Offers a 'one stop' destination for anyone interested in understanding how the scholarship on Wilson has evolved and where it stands now