Author: Publisher:
ISBN:
Category : Air conditioning industry
Languages : en
Pages : 8
Book Description
The Use of Market Share Reports
Author: Publisher:
ISBN:
Category : Air conditioning industry
Languages : en
Pages : 8
Book Description
The Use of Market Share Reports
Author: Market Share Reports Catalog
Author: United States. Bureau of International CommercePublisher:
ISBN:
Category : Foreign trade promotion
Languages : en
Pages : 20
Book Description
World Market Share Reporter
Author: Marlita A. ReddyPublisher: Gale / Cengage Learning
ISBN: 9780810396418
Category : Business & Economics
Languages : en
Pages : 602
Book Description
This guide is aimed at those carrying out global competitive analysis, those seeking to diversify, senior management involved in strategic planning, marketing and market research professionals, and everyone involved in economic and policy study or research. Entries on a range of commercial markets includes such information as: ranking (best and worse, biggest and smallest, most respected and disliked); participants (the key players, market dominators, etc); market shares of companies, products, services and commodities; and size of market. In addition, there are: 800 market share reports; nearly 1000 tables and graphs; multi-year trend information; and market share reports on countries and regions.The information provided has been compiled from a range of domestic and international consumer and business journals, newspapers, trade periodicals, government reports, and other public and private sources of business information.
Market-Share Analysis
Author: Lee G. CooperPublisher: Springer
ISBN: 9789400926820
Category : Business & Economics
Languages : en
Pages : 304
Book Description
Foreword In April1971, Los Angeles and its satellite cities were treated to one of its least interesting and least publicized elections in years. Nothing seemed to be hotly contested. A few Los Angeles city councilmen were up for reelection as were some members of the Board of Ed ucation and the Board of Trustees of the Community Colleges. - Nakanishi, Cooper and Kassarjian [1974] Our colleague, Professor Harold H. Kassarjian, ran for one of the seats on the Board of Trustees and received 17,286 votes. While he lost the election, he had collected the data which he felt characterized voting in such /ow-invo/vement cases. He asked us to join him in writing a follow-up to a study of a similar election which had been published the previous faU in Public Opinion Quarter/y. Neither of us was content with the methods and models used in the prior study. Shares are different than other criteria, be they vote shares, market shares or retail stores' shares of customers. Different methods are needed to reflect their special nature. And thus began a research collaboration, running 17 years, so far. Though our combined research efforts have covered diverse areas of consumer choice behavior, in recent years we carne to the realization that our models and analytical methods might be very profitably employed in the analysis of market-share figures for consumer products.
Market Share Reports Catalog
Author: United States. International Trade Administration. Office of Trade and Investment AnalysisPublisher:
ISBN:
Category : Export sales contracts
Languages : en
Pages : 32
Book Description
The Use of Market Share Reports
Author: FDIC Statistics on Banking
Author: Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 554
Book Description
A statistical profile of the United States banking industry.
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
Author: Kenneth D. BahnPublisher: Springer
ISBN: 3319170465
Category : Business & Economics
Languages : en
Pages : 556
Book Description
This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Data-Driven Marketing
Author: Mark JefferyPublisher: John Wiley & Sons
ISBN: 0470504544
Category : Business & Economics
Languages : en
Pages : 325
Book Description
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.