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The Mature Market

The Mature Market PDF Author: Robert S. Menchin
Publisher: iUniverse
ISBN: 0595094759
Category : Consumer behavior
Languages : en
Pages : 290

Book Description
The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.

The Mature Market

The Mature Market PDF Author: Robert S. Menchin
Publisher: iUniverse
ISBN: 0595094759
Category : Consumer behavior
Languages : en
Pages : 290

Book Description
The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.

Can Covered Bonds Resuscitate Residential Mortgage Finance in the United States?

Can Covered Bonds Resuscitate Residential Mortgage Finance in the United States? PDF Author: Jay Surti
Publisher: International Monetary Fund
ISBN: 1455210846
Category : Business & Economics
Languages : en
Pages : 52

Book Description
This paper considers the case for mortgage covered bonds as an alternative to the originate-to-distribute mortgage funding model. It argues that the economic incentives provided to market participants under the covered bonds model are less susceptible to moral hazard even while retaining the key benefits of securitization such as capital market funding and flexibility in risk allocation. Notwithstanding these advantages, however, limited market size and the greater pro-cyclicality of mortgage loan quality in the United States - potentially reflecting borrower incentives under the personal bankruptcy framework - impose limits on the benefits ensuing from this model. The analysis underscores the need for a comprehensive legal-regulatory framework to underpin market development and discusses a number of ways in which the current draft legislation may be further strengthened. A potential strategy to hasten market development within the current institutional framework is identified.

French Banks Amid the Global Financial Crisis

French Banks Amid the Global Financial Crisis PDF Author: Ms.Yingbin Xiao
Publisher: International Monetary Fund
ISBN: 1451873484
Category : Business & Economics
Languages : en
Pages : 24

Book Description
This paper runs the gamut of qualitative and quantitative analyses to examine the performance of French banks during 2006-2008 and the financial support measures taken by the French government. French banks were not immune but proved relatively resilient to the global financial crisis reflecting their business and supervision features. An event study of the impact of government measures on CDS, debt, and equity markets points to the reduction of credit risk and financing cost as well as the redistribution of resources. With the crisis still unfolding, uncertainties remain and challenges lie ahead, calling for continued vigilance and enhanced risk management.

Finance Essentials

Finance Essentials PDF Author: Scott Moeller
Publisher: Bloomsbury Publishing
ISBN: 1849300593
Category : Business & Economics
Languages : en
Pages : 639

Book Description
Collated by Scott Moeller of Cass Business School, this collection brings together the informative articles a budding finance practitioner needs to operate effectively in today's corporate environment. Bringing together core finance knowledge and cutting-edge research topics in an engaging and effective way, this text is the ideal companion for all practitioners and students of finance. You will find insights into the practical applications of theory in key areas such as balance sheets and cash flow, financial regulation and compliance, funding and investment, governance and ethics, mergers and acquisitions, and operations and performance. Contributors to this collection include some of the leading experts in their respective fields: Aswath Damodaran, Harold Bierman, Jr, Andreas Jobst, Frank J. Fabozzi, Ian Bremmer, Javier Estrada, Marc J. Epstein, Henrik Cronqvist, Daud Vicary Abdullah, Meziane Lasfer, Dean Karlan, Norman Marks, Seth Armitage, and many others. In this collection you will discover: * Over 80 best-practice articles, providing the best guidance on issues ranging from risk management and capital structure optimization through to market responses to M&A transactions and general corporate governance * Over 65 checklists forming step-by-step guides to essential tasks, from hedging interest rates to calculating your total economic capital * 55 carefully selected calculations and ratios to monitor firms' financial health * A fully featured business and finance dictionary with over 5,000 definitions

Consumption and Generational Change

Consumption and Generational Change PDF Author: Ian Jones
Publisher: Routledge
ISBN: 1351526235
Category : Business & Economics
Languages : en
Pages : 271

Book Description
The study of consumption in social life is growing. Moving from being a relatively unimportant part of the processes of production, distribution, and exchange, questions of how people consume and to what ends now occupy center stage. Today's capitalism is exemplified by a global arena of consumption in which distance is no obstacle to distribution and ownership. Equally, social distinctions that accompanied classically "modern" forms of consumption are now more complex and fluid than classifications of "high" and "popular" culture allow.This book addresses the rise of consumer culture and the various attempts to explain and account for it. It considers the view that a particular generational framework was formed in the post-war period and has been carried on into the early twentieth century with particular consequences for the experience of later life. The rise of individualism, of mass consumption, leisure and lifestyles have been accompanied by the democratization of social forms and for many a corrosion of community and social cohesion. The text highlights how understanding is gained from examining the generational habits that developed in tandem with the rise of mass consumption.Drawing on historical perspectives and comparative studies, the book addresses social change with reference to generation effects and conflict. Having set the scene in terms of the literature on consumption, lifestyles and generational change, the volume poses key questions in relation to the transformation of later life that are addressed in turn by the contributors. This is a key volume as we enter the second decade of a new century.

Industrial Marketing

Industrial Marketing PDF Author: Mukerjee
Publisher: Excel Books India
ISBN: 9788174467003
Category : Industrial marketing
Languages : en
Pages : 676

Book Description


World Economic Outlook and International Capital Markets Interim Assessment, 1998

World Economic Outlook and International Capital Markets Interim Assessment, 1998 PDF Author: International Monetary Fund
Publisher: International Monetary Fund
ISBN: 9781557757937
Category : Business & Economics
Languages : en
Pages : 126

Book Description
This interim update of the IMF's latest regular reports on the World Economic Outlook (published in October 1998) and International Capital Markets (September 1998) provides a preliminary assessment of the unusual turbulence in international financial markets during much of the period August-November 1998, and its implications for the global economic outlook and for policy. The survey of prospects and policies is the product of a comprehensive interdepartmental review of world economic developments, which draws primarily on information the IMF gathers through its consultations with member countries. For its eveluation of developments in financial markets, the report also draws, in part, on informal discussions with commercial and investment banks, securities firms, stock and futures exchanges, and regulatory and monetary authorities.

The Dark Side of Valuation

The Dark Side of Valuation PDF Author: Aswath Damodaran
Publisher: FT Press
ISBN: 0137036558
Category : Business & Economics
Languages : en
Pages : 604

Book Description
Renowned valuation expert Aswath Damodaran reviews the core tools of valuation, examines today’s most difficult estimation questions and issues, and then systematically addresses the valuation challenges that arise throughout a firm’s lifecycle in The Dark Side of Valuation: Valuing Young, Distressed and Complex Businesses. In this thoroughly revised edition, he broadens his perspective to consider all companies that resist easy valuation, highlighting specific types of hard-to-value firms, including commodity firms, cyclical companies, financial services firms, organizations dependent on intangible assets, and global firms operating diverse businesses. He covers the entire corporate lifecycle, from “idea” and “nascent growth” companies to those in decline and distress, and offers specific guidance for valuing technology, human capital, commodity, and cyclical firms. ·

Families Caring for an Aging America

Families Caring for an Aging America PDF Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309448093
Category : Medical
Languages : en
Pages : 367

Book Description
Family caregiving affects millions of Americans every day, in all walks of life. At least 17.7 million individuals in the United States are caregivers of an older adult with a health or functional limitation. The nation's family caregivers provide the lion's share of long-term care for our older adult population. They are also central to older adults' access to and receipt of health care and community-based social services. Yet the need to recognize and support caregivers is among the least appreciated challenges facing the aging U.S. population. Families Caring for an Aging America examines the prevalence and nature of family caregiving of older adults and the available evidence on the effectiveness of programs, supports, and other interventions designed to support family caregivers. This report also assesses and recommends policies to address the needs of family caregivers and to minimize the barriers that they encounter in trying to meet the needs of older adults.

Brand Management in Emerging Markets: Theories and Practices

Brand Management in Emerging Markets: Theories and Practices PDF Author: Wang, Cheng Lu
Publisher: IGI Global
ISBN: 1466662433
Category : Business & Economics
Languages : en
Pages : 353

Book Description
"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.