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Author: Jim James Publisher: John Wiley & Sons ISBN: 1394195753 Category : Business & Economics Languages : en Pages : 374
Book Description
Half a century of marketing masterclasses in one book Read The UnNoticed Entrepreneur: How Entrepreneurs can Leverage their Authenticity to Build Brands and gain access to an exclusive mastermind where 50 entrepreneurs across the globe share their marketing experience of crossing the chasm from obscurity to recognition. This book is a no-nonsense guide to overcoming the hurdles of marketing and public relations, explained by people who have done it, not by consultants who sell it. Drawing on the wisdom shared by podcast guests, this book delivers case studies, actionable insights and details of the tech stack apps that will help any business owner achieve brand recognition. Each chapter concludes with "strategy smoothies," detailed steps that are free and simple to implement. Inside you’ll also learn: The importance of adaptability, vision, and genuine leadership in revitalizing established brands for the digital age. Specific knowledge from visionaries who showcase how integrating technology with traditional business wisdom can redefine success The significance of customization and technology in meeting consumer needs With 50 case studies drawn from entrepreneurs around the world across various industries, this book is a must-read for every business owner who is ready to unlock the secrets to sustainable growth.
Author: Jim James Publisher: John Wiley & Sons ISBN: 1394195753 Category : Business & Economics Languages : en Pages : 374
Book Description
Half a century of marketing masterclasses in one book Read The UnNoticed Entrepreneur: How Entrepreneurs can Leverage their Authenticity to Build Brands and gain access to an exclusive mastermind where 50 entrepreneurs across the globe share their marketing experience of crossing the chasm from obscurity to recognition. This book is a no-nonsense guide to overcoming the hurdles of marketing and public relations, explained by people who have done it, not by consultants who sell it. Drawing on the wisdom shared by podcast guests, this book delivers case studies, actionable insights and details of the tech stack apps that will help any business owner achieve brand recognition. Each chapter concludes with "strategy smoothies," detailed steps that are free and simple to implement. Inside you’ll also learn: The importance of adaptability, vision, and genuine leadership in revitalizing established brands for the digital age. Specific knowledge from visionaries who showcase how integrating technology with traditional business wisdom can redefine success The significance of customization and technology in meeting consumer needs With 50 case studies drawn from entrepreneurs around the world across various industries, this book is a must-read for every business owner who is ready to unlock the secrets to sustainable growth.
Author: Jim James Publisher: John Wiley & Sons ISBN: 0857089765 Category : Business & Economics Languages : en Pages : 373
Book Description
THE UNNOTICED ENTREPRENEUR THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED If you don’t want to waste any more money on marketing guru’s, this book is for you. Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed. Each article is concise, short, and can be read stand alone or taken as a holistic approach. Discover the mindset, tools and techniques that business owners are using to: Craft stories that resonate emotionally with customers. Maintain genuine connections, even as they scale. Create engaging content to drive lead generation. Amplify their message with easy-to-use tech. Communicate with their teams. Includes special insights on podcasting, AI, and measurement. This is the book that the guru’s don’t want you to read. The UnNoticed Entrepreneur is the marketing toolbox that you need.
Author: Jim James Publisher: John Wiley & Sons ISBN: 0857089579 Category : Business & Economics Languages : en Pages : 375
Book Description
The UnNoticed Entrepreneur is the solution for business owners who want to know how other founders beat the problem of being ignored. Instead of consultants entrepreneurs how to, this book is entrepreneurs sharing their own secrets to success on a focused topic; getting noticed. The book is a marketing masterclass, a curation of fifty articles covering martech tools, founder strategies and case studies which solve problems or at least provide parallel examples of solutions. The articles are written from the transcripts of twenty minute interviews with guests on the top rated The UnNoticed Entrepreneur Podcast. The book can be read from start to finish, or by dipping in and out, with a directory of all the contributors included at the end so that the conversation can continue after the book is finished. The book provides practical, proven and cost-effective solutions to the central challenge facing any business owner; how to get recognized so that leads come in, people apply to work, and partners approach to work together. Here is the list of contributors to this edition: adrian STARKS, akshay JAMWAL, alastair MCDERMOTT, alexander REDMAN, alex STRATHDEE, andrea PACINI, andrew CLARK, callum LAING, chase PALMIERI, colin jg MILES, danny LEVINSON, dhriti GOYAL, diogene NTIRANDEKURA, elaine POWELL, erwin LIMA, frank BUCKLER, Fabian LANGER, gina BALARIN, gj van BUSECK, heesang YOO, howard DEKKERS, jason WEEKES, jarod SPIEWAK, jb OWEN, jeff HAHN, joe SCHULTZ, jonathan MALL, josh GARDNER, julie BROAD, kate Bradley CHERNIS, luke FISHER, marcus AHMAD, masami SATO, mason HARRIS, matthew STORMOEN, michael HOFFMAN, michael JUERGENS, michael SIEB, mike CHENG, mark THOMAS, mickie KENNEDY, nick HEMS, nick VIVION, nir ZAVARO, oscar TRIMBOLI, praveen NAGDA, richard ROBINSON, robert da COSTA, sam PALAZZOLO, scott SANDLAND, sonali NAIR
Author: Jim James (Writer on entrepreneurship) Publisher: ISBN: 9780857089779 Category : Businesspeople Languages : en Pages : 0
Book Description
"The UnNoticed Entrepreneur is the solution for business owners who want to know how other founders beat the problem of being ignored. Instead of a how-to book for entrepreneurs, this book is entrepreneurs sharing their own secrets to success on a focused topic; getting noticed. The book is a marketing masterclass, a curation of fifty articles covering martech tools, founder strategies and case studies which solve problems or at least provide parallel examples of solutions. The articles are written from the transcripts of twenty minute interviews with guests on the top rated The UnNoticed Entrepreneur Podcast. The book can be read from start to finish, or by dipping in and out, with a directory of all the contributors included at the end so that the conversation can continue after the book is finished. The book provides practical, proven and cost-effective solutions to the central challenge facing any business owner; how to get recognized so that leads come in, people apply to work, and partners approach to work together"--
Author: Jim James Publisher: ISBN: 9781739932206 Category : Languages : en Pages : 244
Book Description
Publicity is the fuel of sales, and yet one of the greatest challenges for entrepreneurs is to get noticed. This book provides ideas from 50 entrepreneurs, experts and technologists on winning publicity for free. Interviews held by public relations expert and international entrepreneur Jim James on the top 10 rated "UnNoticed Entrepreneur" podcast, have been written into a series of 50 articles for the founder of any business or non-profit with an emphasis on practical solutions which can be implemented immediately. The author shares the SPEAKpr methodology which stands for Storification, Personalisation, Engagement, Amplification and Knowledge. This simple 5 stage approach creates a frame work for the business owner to build a simple and structured approach to their public relations. Key concepts in the book include the democratisation of communication due to technology, engagement as a function of content creation and not of scale of budget, and ultimately the positive message that publicity is attainable by the application of a simple process of content creation, channel management and consistency of sharing. The book is structured into 5 parts, each one reflecting the SPEAKpr approach, with thought leadership, technology applications and case studies in each part. Included in the articles are the thoughts of leading podcaster and author John Lee Dumas, branding coach Gerry Foster, and story meister and Park Howell. In addition is the inclusion of technology entrepreneurs covering applications for personalisation at scale, AI content creation and sentiment analysis. Entrepreneurs share how they are building tribes around their content, creating stories for clients in construction, and gaining over 1.5 million views of edumercials made for a fraction of the cost of a conventional studio. Also addressed is the phenomena that getting noticed is more than just a business issue, it's personal. Thymōs is the Greek term for the need for recognition, and in Platonic philosophy is that area of the soul where feelings of pride, indignation, shame etc are located. In his book "The End of History and the Last Man," Francis Fukuyama coined the terms: "Megalothymia" which refers to the need to be recognised as superior to others, and "Isothymia" is the need to be recognised as merely equal to others. In Homeric poems, thymōs is one of a family of terms associated with the internal psychological processes of thought, emotion, volition, and motivation. Today we know that feelings of pride and self-esteem impact levels of the neurotransmitter serotonin in the brain, releasing the "happy chemical" at a biological and sociological level we need to get noticed as people. As entrepreneurs we are the business, we put our heart, souls and bodies into these ventures with all kinds of dreams, and anonymity does nothing to validate our aspirations, nor deliver sales. Anyone who has undertaken investor relations will know that the 3rd party validation of media or analyst coverage can affect valuations, recruitment is easier when candidates have heard of your company, supplier credit terms are better and of course sales pipelines fill up much more quickly. The articles are kept intentionally short for two reasons: a) entrepreneurs don't have a lot of time as we pay for it ourselves b) entrepreneurs don't want to become PR experts, just to learn enough to give directions to others to take the right strategy. This book is a working guide for any entrepreneur who wants to unlock the value in their business, using technology instead of an outside agency, using creativity instead money. The articles show what is being done, and what can be done, and what will be possible in the future to build any business in the world.
Author: Rob Basso Publisher: John Wiley & Sons ISBN: 111810644X Category : Business & Economics Languages : en Pages : 194
Book Description
A primer for pursuing entrepreneurial ambitions and achieving success Filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success, The Everyday Entrepreneur reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own. Unlike other books on the market, The Everyday Entrepreneur looks at tangible strategies for business owners to build wealth and financial freedom at any age and inspires those who think they may not have what it takes to get out and put plans into action. Filled with valuable lessons about driving business growth and honing your entrepreneurial instincts to the fullest Includes thoughtful interviews of successful individuals from diverse backgrounds The Everyday Entrepreneur imparts meaningful stories and offers a guide to find your own success.
Author: Paul Roetzer Publisher: BenBella Books ISBN: 1637740808 Category : Business & Economics Languages : en Pages : 256
Book Description
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.
Author: Alan Philips Publisher: Zola Books ISBN: 1939126347 Category : Business & Economics Languages : en Pages : 224
Book Description
Ian Schrager, Marcus Aurelius, Supreme, Kith, Rick Rubin, Kanye West, Soulcycle, Ikea, Sweetgreen, The Wu-Tang Clan, Danny Meyer, Tracy Chapman, Warren Buffett, Walt Disney, Jack's Wife Freda, Starbucks, A24, Picasso, In-N-Out Burger, intel, Tom Brady, Mission Chinese, Nike, Masayoshi Takayama, Oprah, the Baal Shem Tov. What do they all have in common? They have discovered their purpose and unlocked their creative potential. We have been born into a time when all the tools to make our dreams a reality are available and, for the most part, affordable. We have the freedom to manifest our truth, pursue our own path, and along the way discover our best selves. Whether as individuals or as part of a group, we can't be held back by anything except knowledge. The Age of Ideas provides that knowledge. It takes the reader on an incredible journey into a world of self-discovery, personal fulfillment, and modern entrepreneurship. The book starts by explaining how the world has shifted into this new paradigm and then outlines a step-by-step framework to turn your inner purpose and ideas into an empowered existence. Your ideas have more power than ever before, and when you understand how to manifest and share those ideas, you will be on the road to making an impact in ways you never before imagined. Welcome to the Age of Ideas.
Author: Fu-Lai Tony Yu Publisher: Nova Publishers ISBN: 9781590333570 Category : Business & Economics Languages : en Pages : 192
Book Description
Economic studies on East Asia economies in general and Chinese economies are not lacking. However, most studies hitherto adopt the conventional neo-classical economic approach. In particular, the Cobb-Douglas production function and/or theory of comparative advantage are often applied to explain economic growth of an Asian economy. In international business, Dunning's eclectic theory is also widely adopted to understand the pattern of foreign direct investments in East Asian economies. Yet it is generally agreed that the mainstream neo-classical approach has severe drawbacks and limitations. In particular, it does not consider the role of knowledge and uncertainty. Entrepreneurship, which is the true engine of growth, is largely missing in neo-classical economics. This book uses the evolutionary approach to analyse economic and business activities in East Asian economies. Specifically, the book focuses on knowledge and coordination problems and examines the role of entrepreneurship in economic affairs.
Author: Jim James
Author: Jim James
Author: Jim James
Author: Jim James
Author: Jim James (Writer on entrepreneurship)
Author: Jim James
Author: Jim James
Author: Rob Basso
Author: Paul Roetzer
Author: Alan Philips
Author: Fu-Lai Tony Yu