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Author: Robert Cialdini Publisher: Simon and Schuster ISBN: 1501109812 Category : Business & Economics Languages : en Pages : 469
Book Description
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
Author: Robert Cialdini Publisher: Simon and Schuster ISBN: 1501109812 Category : Business & Economics Languages : en Pages : 469
Book Description
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
Author: Ellis Rivkin Publisher: Behrman House, Inc ISBN: 9780874411744 Category : History Languages : en Pages : 392
Book Description
This scholarly yet engaging book presents a dynamic interpretation of Jewish history'Äîfrom biblical to modern times'Äîas a set of interconnected and evolving events and relationships that spring directly from Judaism's core beliefs.
Author: George F. Horn Publisher: ISBN: Category : Art Languages : en Pages : 88
Book Description
Illustration and comment on balance and unity in the natural and man-made wor and as qualities in the work of the artist, designer, architect, and craftsm
Author: Johann Adam Möhler Publisher: ISBN: Category : Religion Languages : en Pages : 504
Book Description
Originally written in 1825, this book upholds a romantic view of the Catholic Church, describing it as the organic development of the life-giving Holy Spirit. It uses the works of the Church Fathers to demonstrates to contemporary Protestant opponents that the Scriptures arose from within the Church.
Author: Anna F. Lemkow Publisher: Quest Books ISBN: 9780835607155 Category : Philosophy Languages : en Pages : 364
Book Description
New technology, industry and commerce have spawned the global interdependency of all people, making us our brothers' keepers by necessity, asserts author Anna Lemkow in this exciting demonstration of the reality of Wholeness as a universal principle. She offers integrative approaches to religion, philosophy, science and world affairs that can help shape a bright future.
Author: Russell Anthony Gibbs Publisher: ISBN: 9781535607896 Category : Body, Mind & Spirit Languages : en Pages : 106
Book Description
The Principle of Oneness expounds on the first principle from the award winning and bestselling book, The Six Principles of Enlightenment and Meaning of Life. Many have said "We are all one" but what does that really mean? This practical guide helps you understand and experience the profound unity of everyone and everything.
Author: Steven L. Richheimer Publisher: ISBN: 9781881717294 Category : Body, Mind & Spirit Languages : en Pages : 226
Book Description
Mystics and sages have long maintained that everything in the universe is connected. Recent discoveries in quantum physics and relativity theory show that indeed there is a subtle unifying principle that transcends space and time. Consciousness appears to be that unifying ground substance of creation. Any modern theory of creation must take into account how consciousness is transformed into the basic materials of creation and then into living organisms. One of the most important implications of this theory of everything is that humanity can and must take a path towards realization of the Higher Self and ultimate union with the Creator. "Could there be a science of the soul? The Unity Principle is quite the read with plenty to ponder, very much recommended." -MIDWEST BOOK REVIEW
Author: Connie Malamed Publisher: John Wiley & Sons ISBN: 1118863488 Category : Business & Economics Languages : en Pages : 386
Book Description
Enhance learners' interest and understanding with visual design for instructional and information products No matter what medium you use to deliver content, if the visual design fails, the experience falls flat. Meaningful graphics and a compelling visual design supercharge instruction, training, and presentations, but this isn't easy to accomplish. Now you can conquer your design fears and knowledge gaps with Visual Design Solutions: a resource for learning professionals seeking to raise the bar on their graphics and visual design skills. This informal and friendly book guides you through the process and principles used by professional graphic designers. It also presents creative solutions and examples that you can start using right away. Anyone who envisions, designs, or creates instructional or informational graphics will benefit from the design strategies laid out in this comprehensive resource. Written by Connie Malamed, an art educator and instructional designer, this book will help you tap into your creativity, design with intention, and produce polished work. Whereas most graphic design books focus on logos, packaging, and brochures, Visual Design Solutions focuses on eLearning, presentations, and performance support. Visual Design Solutions includes practical guidelines for making smart design choices, ways to create professional-looking products, and principles for successful graphics that facilitate learning. Ideal for instructional designers, trainers, presenters, and professors who want to advance from haphazard to intentional design, this book will help them realize their design potential. Gain the knowledge and confidence to design impressive, effective visuals for learning Increase learner comprehension and retention with visual strategies offered by an expert author Serves as a reference and a resource, with a wealth of examples for inspiration and ideas Addresses an intimidating topic in an informal, friendly style In four parts, the book provides a thorough overview of the design process and design concepts; explores space, image, and typography; and presents workable solutions for your most persistent and puzzling design problems. Get started and begin creating captivating graphics for your learners.
Author: John Rekesh Publisher: The God Principle ISBN: 0980151678 Category : Body, Mind & Spirit Languages : en Pages : 434
Book Description
In her search for meaning and purpose, Aliyah has glimpses of profound truths about life and the universe. She discovers that natural and spiritual truths are mirror images of each other.
Author: Robert Cialdini
Author: Robert Cialdini
Author: Ellis Rivkin
Author: George F. Horn
Author: Johann Adam Möhler
Author: Robert B. Cialdini
Author: Anna F. Lemkow
Author: Russell Anthony Gibbs
Author: Steven L. Richheimer
Author: Connie Malamed
Author: John Rekesh