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The Unique Problems of Low-income Consumers

The Unique Problems of Low-income Consumers PDF Author: Stephen Walter Brown
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 106

Book Description

The Unique Problems of Low-income Consumers

The Unique Problems of Low-income Consumers PDF Author: Stephen Walter Brown
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 106

Book Description

The Low-Income Consumer

The Low-Income Consumer PDF Author: Linda F. Alwitt
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 216

Book Description
Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of `sin' products by poor consumers. The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book

Marketing and the Low Income Consumer

Marketing and the Low Income Consumer PDF Author: United States. Task Force on Marketing and the Low-Income Consumer
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 76

Book Description

The Problems of Low-income Consumers

The Problems of Low-income Consumers PDF Author: Marcus M. Padgett
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 72

Book Description

Consumer Problems and Marketing Patterns in Low-income Neighborhoods: an Exploratory Study

Consumer Problems and Marketing Patterns in Low-income Neighborhoods: an Exploratory Study PDF Author: Robert J. Holloway
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 80

Book Description

For Richer, for Poorer

For Richer, for Poorer PDF Author: National Consumer Council
Publisher:
ISBN:
Category : Low-income consumers
Languages : en
Pages : 32

Book Description

The poor pay more

The poor pay more PDF Author: David Caplovitz
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 0

Book Description

Low-income Families and Economic Stability

Low-income Families and Economic Stability PDF Author: United States. Congress. Joint Economic Committee
Publisher:
ISBN:
Category : Families
Languages : en
Pages : 152

Book Description

Research Needs in Consumer Credit: The Problems of Low-Income and Minority Consumers

Research Needs in Consumer Credit: The Problems of Low-Income and Minority Consumers PDF Author: Thomas A. Durkin
Publisher: Marketing Classics Press
ISBN: 1613112068
Category : Business & Economics
Languages : en
Pages : 22

Book Description

The low-income consumer

The low-income consumer PDF Author: Paul David Allen
Publisher:
ISBN:
Category : Low-income consumers
Languages : en
Pages : 94

Book Description

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