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Author: Mariano Azuela Publisher: Penguin ISBN: 1440638527 Category : Fiction Languages : en Pages : 178
Book Description
Hailed as the greatest novel of the Mexican Revolution, The Underdogs recounts the story of an illiterate but charismatic Indian peasant farmer’s part in the rebellion against Porfirio Díaz, and his subsequent loss of belief in the cause when the revolutionary alliance becomes factionalized. Azuela’s masterpiece is a timeless, authentic portrayal of peasant life, revolutionary zeal, and political disillusionment.
Author: Mariano Azuela Publisher: Penguin ISBN: 1440638527 Category : Fiction Languages : en Pages : 178
Book Description
Hailed as the greatest novel of the Mexican Revolution, The Underdogs recounts the story of an illiterate but charismatic Indian peasant farmer’s part in the rebellion against Porfirio Díaz, and his subsequent loss of belief in the cause when the revolutionary alliance becomes factionalized. Azuela’s masterpiece is a timeless, authentic portrayal of peasant life, revolutionary zeal, and political disillusionment.
Author: Jean-Noël Kapferer Publisher: Simon and Schuster ISBN: 0029170451 Category : Business & Economics Languages : en Pages : 360
Book Description
"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.
Author: Jess Dixon Publisher: Routledge ISBN: 1000069648 Category : Sports & Recreation Languages : en Pages : 181
Book Description
Individual achievement in sport is often constrained by an athlete’s age relative to the peers with whom they participate. A common practice within sport and educational domains is to group youth based on their chronological ages to help promote equal competition, age appropriate instruction, and ensure participant safety. While well intended, such grouping practices can often advantage relatively older children, while disadvantaging those who are relatively younger within the same age cohort. These phenomena are known as Relative Age Effects (RAEs). Relative Age Effects in Sport: International Perspectives includes chapters from internationally recognized scholars who have examined RAEs from different perspectives (e.g., sport, mental health and wellbeing, youth development). This new volume assists in communicating and mobilizing knowledge and research about RAEs, focusing on developing feasible and attractive solutions that capture the attention of practitioners and policy makers from sport governing bodies and creating a resource that is accessible to professionals within the sport and academic communities. Relative Age Effects in Sport: International Perspectives is key reading for academics and researchers in the fields of athlete development, talent identification, coaching education, health and wellbeing, mental health and related disciplines, whilst also of interest to sport industry professionals such as coaches and policy makers.
Author: Malcolm Gladwell Publisher: Penguin UK ISBN: 0241959608 Category : Social Science Languages : en Pages : 320
Book Description
Why do underdogs succeed so much more than we expect? How do the weak outsmart the strong? In David and Goliath Malcolm Gladwell, no.1 bestselling author of The Tipping Point, Blink, Outliers and What the Dog Saw, takes us on a scintillating and surprising journey through the hidden dynamics that shape the balance of power between the small and the mighty. From the conflicts in Northern Ireland, through the tactics of civil rights leaders and the problem of privilege, Gladwell demonstrates how we misunderstand the true meaning of advantage and disadvantage. When does a traumatic childhood work in someone's favour? How can a disability leave someone better off? And do you really want your child to go to the best school he or she can get into? David and Goliath draws on the stories of remarkable underdogs, history, science, psychology and on Malcolm Gladwell's unparalleled ability to make the connections others miss. It's a brilliant, illuminating book that overturns conventional thinking about power and advantage. 'A global phenomenon... there is, it seems, no subject over which he cannot scatter some magic dust' Observer
Author: Charles Mingus Publisher: Canongate Books ISBN: 9780857862181 Category : Double-bassists Languages : en Pages : 0
Book Description
Charles Mingus, bassist, composer and bandleader, was one of the towering figures of American twentieth century music. In this memoir, Mingus documents his childhood on an Army base in Arizona, his difficult teenage years in Watts, and his musical education by the likes of Louis Armstrong, Duke Ellington and Charlie Parker. Unique and lyrical voice, this memoir charts the highs and lows of a life lived to the full. Beneath the Underdog is also a portrait of life in the Forties and Fifties, of ideas of identity and race in America and the ways in which they affected the young Mingus. Above all, it is a powerful tale told through the eyes of an inspiring, anguished and extraordinary musician.
Author: Mark Williams Publisher: Nicholas Brealey ISBN: 1529355788 Category : Business & Economics Languages : en Pages : 347
Book Description
THE SECRETS OF SUPERHUMAN PERFORMANCE Never have the best sportspeople seemed so far removed from the rest of us, their prowess so unfathomable. So how are these extraordinary athletes made? THE BEST reveals how the most incredible sportspeople in the world get to the top and stay there. It is a unique look at the path to sporting greatness; a story of origins, practice, genetics and psychology. Packed with gripping personal stories and interviews with top athletes including Elena Delle Donne, Pete Sampras, Joey Votto, Steph Curry, Kurt Warner and Premier League superstars Marcus Rashford and Jamie Carragher, it explains how the best athletes develop the extraordinary skills that allow them to perform remarkable feats under extreme pressure. THE BEST uncovers startling truths of athletic greatness-including why younger siblings have more chance of becoming elite, which towns produce the most superstars, the role of informal play and the best time to be born in the school year. It goes inside the minds of champions to understand what makes them perform during high-octane competition, how to hit a baseball or tennis ball in under 0.5 seconds, the secrets of how the best train and what makes a great leader. The book appeals to all lovers of sport, anyone with an interest in psychology and excellence, the parents of budding athletes, and fans of books like Freakonomics, Outliers and Range. It is a deconstruction of what it takes to be the best-and how we can all improve in sport and beyond.
Author: Amy Showalter Publisher: Morgan James Publishing ISBN: 1614480206 Category : Political Science Languages : en Pages : 176
Book Description
A prominent consultant reveals secrets to help you influence and persuade others—even when you aren’t in a position of power. We all have occasions in which we want or need to persuade someone of greater clout, prestige, or authority to see things our way. There are books that show how to effect change from a leadership position or how to work with peers within your own organization—but what can you do when you need to exert “upward influence” with decision makers who can help you achieve your goals? In this book, a popular speaker and successful consultant with expertise in grassroots efforts shows which tactics are most successful when you’re the underdog. She also shares real-world stories of everyday people who have achieved persuasion success in politics and business with someone up the food chain, the peer-reviewed science behind their success—as well as insights from those whose minds they changed.
Author: Wolfgang Donsbach Publisher: SAGE ISBN: 1446206513 Category : Political Science Languages : en Pages : 641
Book Description
′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
Author: Adam Morgan Publisher: John Wiley & Sons ISBN: 0470527757 Category : Business & Economics Languages : en Pages : 364
Book Description
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Author: Mariano Azuela
Author: Mariano Azuela
Author: Jean-Noël Kapferer
Author: Jess Dixon
Author: Malcolm Gladwell
Author: Charles Mingus
Author: Mark Williams
Author: Amy Showalter
Author: Wolfgang Donsbach
Author: Dov Eden
Author: Adam Morgan