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Author: Marsha Collier Publisher: John Wiley & Sons ISBN: 1118007654 Category : Business & Economics Languages : en Pages : 204
Book Description
Make your online customers happy—and create new ones—with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday." They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers. Authentically use social media to connect with customers to boost your bottom line Attract new customers through your online presence Achieve higher GMS (Gross Merchandise Sales) with quality customer service Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide.
Author: Marsha Collier Publisher: John Wiley & Sons ISBN: 1118007654 Category : Business & Economics Languages : en Pages : 204
Book Description
Make your online customers happy—and create new ones—with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday." They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers. Authentically use social media to connect with customers to boost your bottom line Attract new customers through your online presence Achieve higher GMS (Gross Merchandise Sales) with quality customer service Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide.
Author: Karen Leland Publisher: John Wiley & Sons ISBN: 1118052730 Category : Business & Economics Languages : en Pages : 409
Book Description
Customer Service For Dummies, Third Edition integrates the unbeatable information from Customer Service For Dummies and Online Customer Service For Dummies to form an all-in-one guide to customer loyalty for large and small businesses alike. The book covers the fundamentals of service selling and presents up-to-date advice on such fundamentals as help desks, call centers, and IT departments. Plus, it shows readers how to take stock of their customer service strengths and weaknesses, create useful customer surveys, and learn from the successes and failures of businesses just like theirs. Karen Leland and Keith Bailey (Sausalito, CA) are cofounders of Sterling Consulting Group, an international consulting firm specializing in quality service consulting and training for such clients as Oracle, IBM, Avis, and Lucent.
Author: Michael Wolff Publisher: Dell Publishing Company ISBN: Category : Computers Languages : en Pages : 24
Book Description
Packed with invaluable advice, "NetGuide" is the most complete guide to what's on the net and how to get there. Get all the facts on all the sites including America Online, CompuServe, Prodigy and the World Wide Web. "The liveliest, most readable online guide yet".--"USA Today".
Author: Jim Sterne Publisher: Wiley ISBN: 9780471382584 Category : Computers Languages : en Pages : 0
Book Description
A comprehensive guide to taking full advantage of the Internet for customer care A dynamic customer service Web site can dramatically increase customer loyalty and provide a competitive edge that all companies strive to achieve. But in order to run a successful site, you must know the latest technologies and understand how to integrate them into your business strategy. Written by internationally recognized Web marketing expert Jim Sterne, this book clearly explains these technologies and demonstrates how companies of all sizes can use them to create and maintain cutting-edge customer service sites. Completely updated for today's technically-savvy readers, this Second Edition covers all the bases. You'll learn the steps needed to make the transition from your current customer support to the Web. You'll also find valuable information on how to improve your existing site in order to save money and provide better quality support. And with the help of numerous case studies from a variety of different industries, you'll discover how other companies create and maintain their Web sites. This book will help you: * Create a service plan that takes full advantage of the Web's potential * Determine the best way to present your company's information on the Web * Effectively manage e-mail * Find out exactly what your customers want and measure their satisfaction * Examine how others are using networked computer communications * Utilize extranets to lock in customers and channel partners and lock out competitors Visit our Web site at www.wiley.com/compbooks/
Author: Sarah Hatter Publisher: Cosupport ISBN: 9780615962016 Category : Customer relations Languages : en Pages : 216
Book Description
How do you hire the best support team? What's the best use of social media for support and service? Should we apologize for the inconvenience? The web's leading experts are ready to share our answers and experience with everyone, plus share stories and radical advice for building your own exceptional customer experience. In The Customer Support Handbook, leaders in customer support bring their stories of brand failures, triumphs and best practices for support on the web. Finally, all you need to create your own amazing support team in one handy-dandy manual. If you're a CEO Or Founder:This book is your primer on the future of customer support - not just offering transactional service but intentionally striving to make your company's customer service the new gold standard. Learn about the importance of engaging your customer support team with your product development, how to really measure customer happiness, and why you should be investing in your support staff as your top rung employees. If you're a customer support professional:This book is your validation, your reminder that what you do for a living is an important part of product development and the future of the web. Learn tips and tricks for offering the best customer support possible, including example replies for tough questions, recommendations on better language and tone to use in social media, and advice on handling difficult customers. "Customer service is no longer just a job but a bonafide career path, and this book is your undergraduate degree." - Richard White, Founder and CEO of UserVoice
Author: Frank J. Rumbauskas, Jr. Publisher: John Wiley & Sons ISBN: 0470541849 Category : Business & Economics Languages : en Pages : 228
Book Description
An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing. The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore. A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway How to explode your business with social media sites like Twitter and Facebook For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.
Author: Ken Matejka Publisher: ISBN: 9780986161308 Category : Languages : en Pages : 254
Book Description
40,000 new law school graduates each year compete for fewer clients as more self-help legal solutions come online. To succeed in today's marketplace, lawyers must take a proactive approach to lead generation. With aggressive and calculated efforts to maximize your law firm's Internet presence and visibility, you can successfully compete with even the largest firms in your community. This book will give you, the solo practitioner or small law firm, an overview of the current state of the World Wide Web and practical information about what you can do to make your law practice more successful.
Author: Publisher: Xspurts.com ISBN: Category : Business & Economics Languages : en Pages : 102
Book Description
The Ultimate Guide to Starting an Online Business is your comprehensive blueprint for launching and thriving in the digital marketplace. Whether you're a budding entrepreneur or an established business owner looking to pivot online, this guide offers practical insights and actionable strategies to turn your vision into reality. From pinpointing your niche and crafting a robust business plan to mastering SEO and leveraging social media, every chapter is packed with expert advice to help you build, grow, and scale your online business effectively. Discover how to create a compelling brand identity, set up a top-notch online storefront, and navigate e-commerce platforms with confidence. Learn to craft engaging content, utilize online advertising, and handle customer feedback to enhance your business's success. Embrace continuous improvement, build strong partnerships, and stay ahead of market trends to ensure long-term prosperity. Chapters Include: Finding Your Niche in the Digital Market Crafting a Business Plan for Online Success Choosing the Right Business Model for Your Online Venture Building a Strong Brand Identity from Scratch Setting Up Your Online Storefront: Essentials and Beyond Navigating E-commerce Platforms: Which One is Right for You? Designing an Engaging and Functional Website Mastering SEO for Online Visibility Crafting Compelling Content That Converts Leveraging Social Media for Business Growth Understanding and Utilizing Online Advertising Legal Considerations: Starting Up and Staying Compliant Creating a Customer Service Strategy That Delights Building and Growing Your Email List Using Data and Analytics to Drive Decisions Developing a Mobile-Friendly Online Presence Outsourcing and Managing Remote Teams Effectively Implementing Security Measures to Protect Your Business Strategies for Scaling Your Online Business Building Partnerships and Networking in the Digital World Handling Shipping and Fulfillment Logistics Staying Ahead of Online Market Trends Handling Customer Reviews and Feedback Evaluating and Adapting Your Business Strategy for Long-Term Success The Need for Continuous Improvement
Author: Marsha Collier
Author: Marsha Collier
Author: Karen Leland
Author: Michael Wolff
Author: Jim Sterne
Author: Sarah Hatter
Author: Frank J. Rumbauskas, Jr.
Author: Stephen Windwalker
Author: Ken Matejka
Author: Rick Grassi
Author: