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Author: Ariel Hyatt Publisher: ISBN: 9781649696946 Category : Languages : en Pages : 270
Book Description
The Ultimate Guide to Music Publicity, Proven Strategies For Getting Featured In Blogs, Playlists, & Traditional Media breaks down everything you need to know to master an effective and well rounded communication strategy for your music. It includes step-by-step exercises and mind maps that Ariel Hyatt created for her workshops, masterclasses and music industry programs taught around the world. It also provides samples of pitches, press releases, and bios utilized in successful music publicity campaigns. It features indispensable advice from a wide swath of music industry luminaries including veteran music publicists, bio writers, editors, playlisters, and podcasters, who generously contributed their tips from both sides of the desk. And, 11 indie musicians share their inspirational PR journeys.
Author: Ariel Hyatt Publisher: ISBN: 9781649696946 Category : Languages : en Pages : 270
Book Description
The Ultimate Guide to Music Publicity, Proven Strategies For Getting Featured In Blogs, Playlists, & Traditional Media breaks down everything you need to know to master an effective and well rounded communication strategy for your music. It includes step-by-step exercises and mind maps that Ariel Hyatt created for her workshops, masterclasses and music industry programs taught around the world. It also provides samples of pitches, press releases, and bios utilized in successful music publicity campaigns. It features indispensable advice from a wide swath of music industry luminaries including veteran music publicists, bio writers, editors, playlisters, and podcasters, who generously contributed their tips from both sides of the desk. And, 11 indie musicians share their inspirational PR journeys.
Author: Jim Pettigrew Publisher: ISBN: Category : Business & Economics Languages : en Pages : 216
Book Description
Musicians and other related professionals can learn how to gain the attentionof the media and the general public with this basic guide.
Author: Richard Stokes Publisher: Entrepreneur Press ISBN: 1599185342 Category : Business & Economics Languages : en Pages : 314
Book Description
Millions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. Bing now accounts for 30 percent of all U.S. searches. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.
Author: Timothy P. Seward Publisher: Entrepreneur Press ISBN: 161308398X Category : Business & Economics Languages : en Pages : 350
Book Description
"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice." —Steve Fisher, team lead, retail marketing, Lenovo "This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it." —Michelle Reed, senior vice president, Perry Ellis International Expand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon’s secret formula for long-term winning
Author: TC-Helicon Publisher: TC-Helicon ISBN: 099203440X Category : Music Languages : en Pages : 420
Book Description
Every aspect of singing and a singing life is addressed by leading experts from across the industry - from essential aspects of vocal technique and health to choosing a mic, running a sound system, mastering vocal effects, growing a fan base and achieving unforgettable performances and recordings. 136 Music Industry Experts on Every Aspect of a Singing Life Focused Actions in 18 Chapters to Move Your Career Head Answers to 187 REAL Questions asked by Singers Leading Experts Speak to Singers The contributors to “The Ultimate Guide to Singing” have, between them, 92 Grammys and Grammy nominations, 193 books, 1,772 albums and nearly 300 Million YouTube views. A host of famous artists including Kimbra, Beardyman, Joey Belladonna and many others join forces with leading doctors, surgeons, producers, coaches, technologists and social media experts for the most comprehensive and user-friendly manual available for today’s singers. Focused Actions for the Voice There are 18 chapters packed with specific actions for singers promoting their voice, developing their technique, improving their heath, mastering their live or recorded sound and dealing with money and marketing. Each action has been especially crafted to be relevant and easy to read. Real FAQs The book contains 187 Frequently Asked Questions –real questions asked by real singers of rock, pop, soul, metal, jazz – all contemporary genres. Each question has been carefully matched to an expert in the field. Now singers have at their fingertips insights on everything from rescuing their voice to promoting their music. The Ultimate How-To Manual for Singers With 18 information-packed chapters, focused actions and myriads of questions answered and leading experts, The Ultimate Guide to Singing promises to be the leading resource for singers who want to develop their voice and their career. What Others Are Saying: “In an ever-changing industry, to succeed, singers and bands have to know HOW. This book is IT.” —Jeannie Deva, Celebrity Voice and Performance Coach “Finally: a book which will help you on ALL levels to be the singer you’ve always wanted to be.” —Mary Hammond, Leading educator and vocal coach for Coldplay and many other star acts “Most singing books I’ve read have been annoyingly out of date, but I’m excited to have this modern “vocalists’ bible” to refer to whenever I’m facing a real day-to-day problem as a professional voice artist.” —Shlomo, World Loopstation Champion and Guinness World Record holder Contributors Include: Kimbra – Grammy Award winning artist David Frangioni – engineer to Ozzy Osbourne, Steven Tyler and more... Brian Felsen – President of CD Baby Al Schmitt – Engineer and Producer with more than 150 gold and platinum albums Divinity Roxx – artist with Kanye West, Jay-Z and Destiny’s Child... Robert Bastian – leading surgeon, named as one of “America’s Top Doctors” PLUS Over 100 more from every area of the Music Industry. Content That Moves Your Voice Forward This is the only book you’ll ever need to stay in control of every area of your singing life. From finding fans to using the flange effect – it’s all here. Chapters include: Vocal Technique in the Trenches Recording Your Voice Your Vocal Effects Creating an Unforgettable Vocal Connection Promotion and Social Media Making Money at Live Gigs
Author: Lissa Warren Publisher: Hachette UK ISBN: 0786744006 Category : Reference Languages : en Pages : 242
Book Description
Here is an essential reference for writers -- from the self-published to those published by major houses -- written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process -- or even spearhead it if need be -- to get the coverage they deserve. Warren's advice is buttressed by her stories of authors -- the enterprising, the shy, the well-prepared, and the novice -- relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy Author's Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author's message loud and clear.
Author: Ramsay Adams Publisher: Omnibus Press ISBN: 9781468315042 Category : Music supervision Languages : en Pages : 0
Book Description
The newly revised, definitive book on music supervision, which guides you through real-world scenarios and legal landmines, explores sound design, and profiles key players. Music supervision, or matching music to all the different mediums from films to ring tones, is one of the fastest-growing careers in the music industry, but finding the winning song for a national ad campaign or compiling a platinum movie soundtrack takes more than just good taste. Music supervision today requires serious multi-tasking and the ability to navigate licensing, relationships, and cultural trends with ease. This book guides you through real scenarios and legal landmines you might encounter; it explores sound design and profiles key players with insightful interviews, while providing project form templates that will save time for seasoned music supervisors. This is the only guide to the career of music supervision and is ideal for the music student, musician, industry executive and of course, for those who want to break into the field of music supervision. Authors David Weiss, Ramsay Adams and David Hnatiuk are all renowned figures in the procurement and supervision of music and they apply their combined knowledge and experience to give the best possible advice and tell you how to get the job!
Author: Eric Butow Publisher: Entrepreneur Press ISBN: 1613084323 Category : Business & Economics Languages : en Pages : 267
Book Description
Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time
Author: Ariel Hyatt
Author: Ariel Hyatt
Author: Ariel Hyatt
Author: Jaci Rae
Author: Jim Pettigrew
Author: Richard Stokes
Author: Timothy P. Seward
Author: TC-Helicon
Author: Lissa Warren
Author: Ramsay Adams
Author: Eric Butow