The Twitter Book PDF Download

Author: Tim O'Reilly
Publisher: "O'Reilly Media, Inc."
ISBN: 1449318967
Category : Computers
Languages : en
Pages : 259

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Book Description
Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user. Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common gaffes and pitfalls Build a critical communications channel with Twitter—and use the best third-party tools to manage it. Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.

Author: Dhiraj Murthy
Publisher: John Wiley & Sons
ISBN: 0745665101
Category : Computers
Languages : en
Pages : 184

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Book Description
Twitter has become a household name, discussed both for its role in prominent national elections, natural disasters, and political movements, as well as for what some malign as narcissistic “chatter.” This book takes a critical step back from popular discourse and media coverage of Twitter, to present the first balanced, scholarly engagement of this popular medium. In this timely and comprehensive introduction, Murthy not only discusses Twitter’s role in our political, economic, and social lives, but also draws a historical line between the telegraph and Twitter to reflect on changes in social communication over time. The book thoughtfully examines Twitter as an emergent global communications medium and provides a theoretical framework for students, scholars, and tweeters to reflect critically on the impact of Twitter and the contemporary media environment. The book uses case studies including citizen journalism, health, and national disasters to provide empirically rich insights and to help decipher some of the ways in which Twitter and social media more broadly may be shaping contemporary life.

Author: Nick Bilton
Publisher: Penguin
ISBN: 1591847087
Category : Business & Economics
Languages : en
Pages : 319

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Book Description
The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President Trump’s preferred method of communication. It has hundreds of millions of active users all over the world. But few people know that it nearly fell to pieces early on. In this rousing history that reads like a novel, Hatching Twitter takes readers behind the scenes of Twitter’s early exponential growth, following the four hackers—Ev Williams, Jack Dorsey, Biz Stone, and Noah Glass, who created the cultural juggernaut practically by accident. It’s a drama of betrayed friendships and high-stakes power struggles over money, influence, and control over a company that was growing faster than they could ever imagine. Drawing on hundreds of sources, documents, and internal e-mails, Bilton offers a rarely-seen glimpse of the inner workings of technology startups, venture capital, and Silicon Valley culture.

Author: Claire Diaz-Ortiz
Publisher: John Wiley & Sons
ISBN: 1118061934
Category : Business & Economics
Languages : en
Pages : 226

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Book Description
Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.

Author: Tim O'Reilly
Publisher: "O'Reilly Media, Inc."
ISBN: 0596555822
Category : Computers
Languages : en
Pages : 245

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Book Description
"Media organizations should take note of Twitter's power to quickly reach their target consumers." --Tim O'Reilly (@timoreilly), in a Los Angeles Times interview, March 2009 This practical guide will teach you everything you need to know to quickly become a Twitter power user. It includes information on the latest third party applications, strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business, as well as how to turn Twitter into your personal newspaper, tracking breaking news and learning what matters to you and your friends. Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected twitterers, the practical information in The Twitter Book is presented in an innovative, visually rich format that's packed with clear explanations and examples of best practices that show Twitter in action, as demonstrated by the work of over 60 twitterers. This book will help you: Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common Twitter gaffes and pitfalls Build a critical professional communications channel with Twitter--and use the best third-party tools that help you manage it. If you want to know how to use Twitter like a pro, The Twitter Book will quickly get you up to speed. About the authors: Tim O Reilly (@timoreilly), founder and CEO of O Reilly Media, has hundreds of thousands of followers on Twitter. Sarah Milstein (@SarahM) frequently writes, speaks and teaches about Twitter; she was the 21st user of Twitter.

Author: David Pogue
Publisher: Black Dog & Leventhal
ISBN: 160376173X
Category : Social Science
Languages : en
Pages : 289

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Book Description
The wit and wisdom of the Twittersphere captured in a hilarious, occasionally poignant, and often useful collection of hand-picked tweets. New York Times technology columnist David Pogue has tapped into the brilliance of his half-million followers on Twitter by posting a different, thought-provoking question every night. The questions ranged from the earnest ("What's your greatest regret?") to the creative ("Make up a concept for a doomed TV show") to the curious ("What's your great idea to improve the cell phone?"). Out of 25,000 tweets, Pogue has gathered the very best 2,524 into this irresistible, clever, laugh-out-loud funny book. The World According to Twitter is truly a grand social networking experiment, in which thousands of voices have come together to produce a unique and wonderful record of shared human experience. Some samples: Compose the subject line of an email message you really, really don't want to open. To my former sexual partners, as required by law (@markowitz) RE: What seems to have been your car (@pumpkinshirt) From: Your Publisher. Subject: Ha, good one! Could you send the real chapter now, please? (@ Lookshelves) Make up a prequel to a famous movie. Mr. Smith MapQuests Washington (michaelbuckman) Snakes in the Terminal (@justinchambers) Were Running Low on Mohicans (@rllewis) There Goes Private Ryan . . . I Hope He'll Be OK (@slightly99) Describe your 15 minutes of fame. My stepfather was "The agony of defeat" guy on ABC's Wide World of Sports, before the ski jumper (he was the car spinning out at Daytona 500). (@BigDaddy978) I juggled for Clinton's inauguration. 20 minutes of FBI pat-downs, and then I wound up throwing knives around the president anyway. (@McEuen) I'm on a Girl Scout cookie box (have been for 9 years, so it's longer than 15 minutes)! (@libbyfish) Add 1 letter to a famous person's name. Yo Yo

Author: Mike Rosenthal
Publisher: Chronicle Books
ISBN: 1452139814
Category : Humor
Languages : en
Pages : 146

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Book Description
From a simple, brilliant premise—to create comics from the weirdest and funniest tweets around—artist Mike Rosenthal (@VectorBelly) has crafted a hilariously surreal world that has attracted over a million followers to his blog Twitter: The Comic. Each carefully curated tweet delivers concentrated humor in the language of the Internet, reproduced in the comics with typos and all. As envisioned by Rosenthal, each comes to life through a bizarrely recognizable cast of bassoon-playing cops, sarcastic teens, bear MDs, clueless dads, potential insect overlords, and more. Featuring more than 120 of these comics, including dozens unique to this book, Twitter: The Comic (The Book) is a dementedly funny vision of our strange online age.

Author: Jean Burgess
Publisher: NYU Press
ISBN: 1479811068
Category : Social Science
Languages : en
Pages : 152

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Book Description
The sometimes surprising, often humorous story of the forces that came together to shape the central role Twitter now plays in contemporary politics and culture Is Twitter a place for sociability and conversation, a platform for public broadcasting, or a network for discussion? Digital platforms have become influential in every sphere of communication, from the intimate and everyday to the public, professional, and political. Since the scrappy startup days of social media in the mid-2000s, not only has the worldwide importance of platforms grown exponentially, but also their cultures have shifted dramatically, in a variety of directions. These changes have brought new opportunities for progressive communities to thrive online, as well as widespread problems with commercial exploitation, disinformation, and hate speech. Twitter’s growth over the past decade, like that of much social media, has far surpassed its creators’ vision. Twitter charts this trajectory in the format of a platform biography: a new, streamlined approach to understanding how platforms change over time. Through the often surprising, fast-moving story of Twitter, it illuminates the multiple forces—from politics and business to digital ideologies—that came together to shape the evolution of this revolutionary platform. Jean Burgess and Nancy K. Baym build a rich narrative of how Twitter has evolved as a technology, a company, and a culture, from its origins as a personal messaging service to its transformation into one of the most globally influential social media platforms, where history and culture is not only recorded but written in real time.

Author: Robert Ward
Publisher: Createspace Independent Publishing Platform
ISBN: 9781977782755
Category : Classroom environment
Languages : en
Pages : 154

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Book Description
Shouldn't every parent be a teacher's greatest asset and ally in nurturing and educating all students? Shouldn't every teacher actively include and empathetically engage with all parents, especially those who seem the most clueless, careless, or cantankerous? TALENTED TEACHERS, EMPOWERED PARENTS, SUCCESSFUL STUDENTS! provides educators with a wealth of creative strategies, practical solutions, and professional development activities to transform teacher-parent relationships into pleasant, productive partnerships of mutual trust, respect, and collaboration. The author's twenty-five years of classroom experience in meeting the needs of a diversity of students at large, urban Title I schools (including teaching gifted and special needs students, as well as English Language Learners) ensure his advice is teacher-friendly and timely-and actually works! Affordably priced to fit within any teacher's or school's budget, this inspiring book empowers educators of all grade levels and in any school environment to: - MOVE PARENTS FROM INVOLVEMENT TO INVESTMENT with easy-to-implement techniques for keeping every family engaged with weekly classroom updates and individualized student progress reports. - WIN OVER EVERY PARENT by treating them as the experts they are with a variety of activities that honor their insights and elicit their input on what is best for their child. - TRANSFORM PARENT COMPLAINTS INTO AFFIRMING ENCOUNTERS that leave the parent more satisfied than if there had been no conflict at all! - EMBRACE A WHOLE-CHILD APPROACH that values the core needs of each student and puts parents and teachers on the same page in moving each child forward-socially, emotionally, soulfully, and academically. - ACQUIRE POWERFUL, RESEARCHED-BASED TEACHING TECHNIQUES to cultivate a classroom of willingness, wisdom, wonder, warmth, and worth so parents gain the confidence that their child is in caring, capable hands while at school. - GROW FROM THE INCLUDED PROFESSIONAL DEVELOPMENT ACTIVITIES AND BOOK STUDY QUESTIONS that inspire and equip teachers and parents to work together, as well as to become the best adults they can be for the children they both care for and care about. Every parent wants their child to succeed in school, and most are willing to do their part-as long as they feel invited, informed, and equipped to do so. Teachers who provide parents with the reassurance, recognition, and resources offered in this book are certain to form the strong home-to-school bonds that allow every child to realize their full potential.

Author: Brian L. Ott
Publisher: Routledge
ISBN: 0429620365
Category : Language Arts & Disciplines
Languages : en
Pages : 73

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Book Description
The Twitter Presidency explores the rhetorical style of President Donald J. Trump, attending to both his general manner of speaking as well as to his preferred modality. Trump’s manner, the authors argue, reflects an aesthetics of white rage, and it is rooted in authoritarianism, narcissism, and demagoguery. His preferred modality of speaking, namely through Twitter, effectively channels and transmits the affective dimensions of white rage by taking advantage of the platform’s defining characteristics, which include simplicity, impulsivity, and incivility. There is, then, a structural homology between Trump’s general communication practices and the specific platform (Twitter) he uses to communicate with his base. This commonality between communication practices and communication platform (manner and modality) struck a powerful emotive chord with his followers, who feel aggrieved at the decentering of white masculinity. In addition to charting the defining characteristics of Trump’s discourse, The Twitter Presidency exposes how Trump’s rhetorical style threatens democratic norms, principles, and institutions.