Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Toy Wars PDF full book. Access full book title Toy Wars by G. Wayne Miller. Download full books in PDF and EPUB format.
Author: G. Wayne Miller Publisher: Crown Business ISBN: 0307818802 Category : Antiques & Collectibles Languages : en Pages : 456
Book Description
This is the real toy story, an unprecedented behind-the-scenes journey through a world of influence, fantasy, and multimillion-dollar Hollywood deals, a world where the whims of children make millionaires and topple titans. This is also the story of an unusual man. Alan Hassenfeld, the chief executive officer of Hasbro, never intended to run a Fortune 500 company. A free spirit who dreamed of being a writer and exploring Asia, he was content to remain in the shadow of his older brother Stephen, a marketing genius who transformed a family firm established by immigrant Jews into powerhouse and Wall Street darling. Then tragedy struck. Stephen, and intensely private man, died of AIDS, a disease he had not acknowledged he had, even to his family. Alan Hassenfeld was named CEO, just as Hasbro was facing a daunting onslaught of challenges. Toy Wars is about Alan's struggle to balance the demands of the bottom line with his ideals about the kind of toys children deserve, as well as the ethical obligations of management. Wayne Miller, an award-winning journalist and novelist, was granted unprecedented access to Hasbro, the maker of G.I. Joe, Star Wars toys, Mr. Potato Head, Batman, Monopoly, Scrabble, Trivial Pursuit, and countless other favorites. For five years, he sat in on design sessions, marketing meetings, and focus groups, and interviewed employees in every part of the company. He witnessed a major corporate restructuring; crucial deal with Dreamworks SKG; a hostile takeover bid by archrival Mattel; the collapse of a $45 million virtual reality game; and the company makeover of G.I. Joe, Hasbro's flagship product and one of the most popular toys of all time. Toy Wars is filled with many colorful characters, including: Hollywood moguls Steven Spielberg and George Lucas, whose kid-friendly movies can translate into licensing gold for toymakers Mighty Morphin Power Rangers creator Haim Saban, who tapped into a popular Japanese TV series and made it a worldwide television and merchandising phenomenon Mattel CEO Jill Barad, the second-highest-paid woman in corporate America, who promotes and defends Barbie with the zeal of a religious crusader Hasbro executive Al Verrecchia, the loyal second in command who did not let friendship or tradition stand in the way of a dramatic restructuring Larry Bernstein, arguably the best toy salesman ever, a riotous raconteur whose divisional presidency crumbled when he was unable to meet Hasbro's profit goals Rich in family drama and written with sly wit, Toy Wars is a deeply compelling business story, a fascinating tour through a billion-dollar industry that exerts tremendous influence on the lives of children everywhere.
Author: G. Wayne Miller Publisher: Crown Business ISBN: 0307818802 Category : Antiques & Collectibles Languages : en Pages : 456
Book Description
This is the real toy story, an unprecedented behind-the-scenes journey through a world of influence, fantasy, and multimillion-dollar Hollywood deals, a world where the whims of children make millionaires and topple titans. This is also the story of an unusual man. Alan Hassenfeld, the chief executive officer of Hasbro, never intended to run a Fortune 500 company. A free spirit who dreamed of being a writer and exploring Asia, he was content to remain in the shadow of his older brother Stephen, a marketing genius who transformed a family firm established by immigrant Jews into powerhouse and Wall Street darling. Then tragedy struck. Stephen, and intensely private man, died of AIDS, a disease he had not acknowledged he had, even to his family. Alan Hassenfeld was named CEO, just as Hasbro was facing a daunting onslaught of challenges. Toy Wars is about Alan's struggle to balance the demands of the bottom line with his ideals about the kind of toys children deserve, as well as the ethical obligations of management. Wayne Miller, an award-winning journalist and novelist, was granted unprecedented access to Hasbro, the maker of G.I. Joe, Star Wars toys, Mr. Potato Head, Batman, Monopoly, Scrabble, Trivial Pursuit, and countless other favorites. For five years, he sat in on design sessions, marketing meetings, and focus groups, and interviewed employees in every part of the company. He witnessed a major corporate restructuring; crucial deal with Dreamworks SKG; a hostile takeover bid by archrival Mattel; the collapse of a $45 million virtual reality game; and the company makeover of G.I. Joe, Hasbro's flagship product and one of the most popular toys of all time. Toy Wars is filled with many colorful characters, including: Hollywood moguls Steven Spielberg and George Lucas, whose kid-friendly movies can translate into licensing gold for toymakers Mighty Morphin Power Rangers creator Haim Saban, who tapped into a popular Japanese TV series and made it a worldwide television and merchandising phenomenon Mattel CEO Jill Barad, the second-highest-paid woman in corporate America, who promotes and defends Barbie with the zeal of a religious crusader Hasbro executive Al Verrecchia, the loyal second in command who did not let friendship or tradition stand in the way of a dramatic restructuring Larry Bernstein, arguably the best toy salesman ever, a riotous raconteur whose divisional presidency crumbled when he was unable to meet Hasbro's profit goals Rich in family drama and written with sly wit, Toy Wars is a deeply compelling business story, a fascinating tour through a billion-dollar industry that exerts tremendous influence on the lives of children everywhere.
Author: Jack Matthews Publisher: ISBN: 9780929521954 Category : Antiques & Collectibles Languages : en Pages : 0
Book Description
Filled with toys and propoganda that bring back memories of times past. Matthews offers a history of toys in WWII, plus chapters on the home front, punch and stock, box tops and dimes, scrapbook collectibles, plus a whole lot more. Dynamic war-era playthings for every toy collector and enthusiast. Includes a value guide.
Author: John Bobek Publisher: AuthorHouse ISBN: 1467857653 Category : Education Languages : en Pages : 282
Book Description
Heres a Hobby for those who love:toys, games, role playing, military history, action movies, science fiction, paintball, and having friends and family over. This book has it all, from gladiatorial combat to space warfare. Test your skills and luck as you re-fight famous battles or explore the world of what ifs. Heres your chance to be Alexander, Saladin, Cromwell, Washington, Napoleon, Nelson, Lee, Grant, Pershing, Rommel, Patton, Nimitz, or any of the great military leaders of history. Lead a patrol in the Ardennes or in Afghanistan. Its paintball without the pain! You can fly your Wildcat against a Zero, your Phantom against a Mig. See if you have what it takes to be a pirate in the Carribbean. Can you conquer a galaxy or master magic? The rules contained in this book cover all this and more. They are easy to learn, fast to play, and contain background information for anyone whos not a historian. You can get started on any budget and with whatever space you have available. Rediscover reading for fun! Teaching History? There are sample history labs included. Have your class experience the past! Watch their interest and enthusiasm grow!
Author: Jack Tempest Publisher: ISBN: 9781902328317 Category : Tin toys Languages : en Pages : 128
Book Description
In all-color photographs, it focuses on the post-WWII period during which tin toy production flourished. Special features include information on the prominent postwar toy manufacturers, current-day revivals, and an appendix that lists each manufacturer, its origins and trademarks, and a listing of international toy museums.
Author: Bryan Ganaway Publisher: Peter Lang ISBN: 9783039115488 Category : Antiques & Collectibles Languages : en Pages : 310
Book Description
Drawing on a variety of techniques from history, anthropology and literary criticism the author argues toy consumption helped adults negotiate the transmission of middle-class values regarding modernity, technology, gender roles and nationalism to their children. Practices of consumption permitted self-fashioning from above and below; women used their control over childhood to insert themselves into political debates about the future shape of the nation at a time when they lacked the vote. Although the project to build a middle-class utopia via shopping never succeeded, millions of Germans happily bought toys at Christmas and birthdays showing their faith in the ability of modern society to make the world a better place. To understand why ordinary consumers made these choices, the book draws on a variety of sources including periodicals, trade journals, advertisements, pedagogical literature, memoirs, and toys.
Author: G. B. Trudeau Publisher: Levinthal and Trudeau ISBN: 9781449428594 Category : Photography Languages : en Pages : 0
Book Description
“A serious chronicle of war and a sympathetic—even moving—portrayal of the soldier’s hopeless stoicism. " — New York Times First published to little notice in 1977, Hitler Moves East is now widely regarded as a groundbreaking classic of modern photography. In this elegant, large-format limited edition, David Levinthal and Garry Trudeau’s seminal book is finally being presented at a scale that does full justice to their haunting vision of war. As the New York Times pointed out ten years after publication, “Levinthal’s war pictures are radically new," and indeed they were. Using cheap, molded plastic toy soldiers and tanks, art school classmates Trudeau and Levinthal conceived a fascinating new narrative form, a “paper movie,” at once deeply evocative and unabashedly fake. Combining selected archival materials with photographs of 1/35-scale toys placed in meticulously constructed miniature settings, the two artists conjured up an astonishing reimagining of World War II’s most epic campaign—the German invasion of the Soviet Union. Traveling precariously between fantasy and reality, Levinthal and Trudeau produced a work now recognized as both a sublime graphic manifesto and a powerful documentary of men at war. David Levinthal and Garry Trudeau began their collaboration on Hitler Moves East shortly after both had graduated from the Yale School of Art and Architecture in 1973. Levinthal has since published numerous book of photographs, including Modern Romance, The Wild West, and Mein Kampf. Trudeau is the Pulitzer Prize-winning creator of the long-running comic strip Doonesbury.
Author: Histoire & Collections Publisher: Casemate Publishers ISBN: 9782913903821 Category : History Languages : en Pages : 0
Book Description
The first of a new sub-series in Histoire and Collection's growing set of full color graphic books depicting everything from Uniforms to Aircraft types, in minute detail with many varients. This new book concentrates on the 12 inch figurine as a collectors item and their many variations Illustrated throughout in full color, this will be an essential book for the modeler and hobbyist.
Author: Edgar Klugman Publisher: ISBN: 9780807730324 Category : Education Languages : en Pages : 270
Book Description
The intention of this book is to inform policy-makers, decision-makers, teacher educators, teachers and researchers about the importance of dramatic, social and emotional development of young children (aged 3-8 years).
Author: Rob Goldberg Publisher: Duke University Press ISBN: 147802710X Category : History Languages : en Pages : 210
Book Description
In Radical Play Rob Goldberg recovers a little-known history of American children’s culture in the 1960s and 1970s by showing how dolls, guns, action figures, and other toys galvanized and symbolized new visions of social, racial, and gender justice. From a nationwide movement to oppose the sale of war toys during the Vietnam War to the founding of the company Shindana Toys by Black Power movement activists and the efforts of feminist groups to promote and produce nonsexist and racially diverse toys, Goldberg returns readers to a defining moment in the history of childhood when politics, parenting, and purchasing converged. Goldberg traces not only how movement activists brought their progressive politics to the playroom by enlisting toys in the era’s culture wars but also how the children’s culture industry navigated the explosive politics and turmoil of the time in creative and socially conscious ways. Outlining how toys shaped and were shaped by radical visions, Goldberg locates the moment Americans first came to understand the world of toys—from Barbie to G.I. Joe—as much more than child’s play.
Author: G. Wayne Miller
Author: G. Wayne Miller
Author: Jack Matthews
Author: John Bobek
Author: Jack Tempest
Author: Bryan Ganaway
Author: G. B. Trudeau
Author: Histoire & Collections
Author: Nancy Carlsson-Paige
Author: Edgar Klugman
Author: Rob Goldberg