Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 536
Book Description
The Tide of Advertising and Marketing
Author: Tide of Advertising and Marketing
Author: The Tide of Advertising and Marketing
Author: The January Tide of Advertising and Marketing
Author: TIDE OF ADVERTISING AND MARKETING APRIL 1, 1941.
Author: Tide of Advertising and Marketing
Author: Tide News Magazine of Advertising and Marketing
Author: The Secret Power of Paid Advertising
Author: Donald NovaPublisher:
ISBN: 9781950788286
Category :
Languages : en
Pages :
Book Description
Rising Tide
Author: Davis DyerPublisher: H B S Press
ISBN: 9781591391470
Category : Business & Economics
Languages : en
Pages : 467
Book Description
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
How Not to Suck At Marketing
Author: Jeff PerkinsPublisher: How2Conquer
ISBN: 1945783168
Category : Business & Economics
Languages : en
Pages : 212
Book Description
If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.