Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Multinational Enterprise PDF full book. Access full book title The Multinational Enterprise by Mark Casson. Download full books in PDF and EPUB format.
Author: Mark Casson Publisher: Edward Elgar Publishing ISBN: 1788110064 Category : Business & Economics Languages : en Pages : 319
Book Description
This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.
Author: Mark Casson Publisher: Edward Elgar Publishing ISBN: 1788110064 Category : Business & Economics Languages : en Pages : 319
Book Description
This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.
Author: Alan Rugman Publisher: Routledge ISBN: 1135126321 Category : Business & Economics Languages : en Pages : 313
Book Description
This book brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalization theory as the new general theory of the multinational enterprise. Alternatives to internalization, such as licensing, joint ventures and other contractual arrangements are also evaluated. There are many applications to actual businesses, such as in the hotel, fish, food and banking industries. Also considered are regional office location and applications of the theory to Canada, Japan, the former Yugoslavia, the UK and USA.
Author: Courtney Young Publisher: Springer ISBN: 1349225576 Category : Business & Economics Languages : en Pages : 368
Book Description
Despite a shared interest in the analysis of complex organizations operating in complex environments, macro-organization theory and research on the multinational corporation have developed quite independently of each other. This book, the product of a collaborative endeavour by scholars from both fields, represents the first systematic effort to build a broad bridge between these two areas of research.
Author: The late Alan M. Rugman Publisher: Edward Elgar Publishing ISBN: 9781781008881 Category : Business & Economics Languages : en Pages : 320
Book Description
The articles in this volume explore aspects of multinational enterprises & apply the theory of internalization to North America, Europe & Japan. Rugman provides the reader with insights into the intellectual & personal history of the papers.
Author: Kamel Mellahi Publisher: Oxford University Press, USA ISBN: 0198868375 Category : Business & Economics Languages : en Pages : 519
Book Description
Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.
Author: Peter J. Buckley Publisher: Springer ISBN: 1349212040 Category : Business & Economics Languages : en Pages : 136
Book Description
This book presents a new approach to the analysis of the multinational enterprise; one of the most important institutions in the world economy. With a new introduction the analysis is brought firmly up-to-date.
Author: John H Dunning Publisher: Routledge ISBN: 1135134081 Category : Business & Economics Languages : en Pages : 363
Book Description
The book focuses on the major environmental implications stemming from the growth of the multinational enterprise in a multiple currency world; the international transfer of technology; industrial relations and labour utilization in foreign-owned firms in the UK; multinational companies and trade union interests; foreign direct investment, the balance of payments and trade flows; the multinational enterprise and developing countries; government policy alternatives and the problem of international sharing and a case study of a multinational enterprise in Europe. A survey of the background to the multinational enterprise and concluding summaries ensure that this book is one of the most widely embracing volumes available on the subject.
Author: Mark Casson
Author: Mark Casson
Author: Alan Rugman
Author: Peter J. Buckley
Author: Courtney Young
Author: The late Alan M. Rugman
Author: Kamel Mellahi
Author: James R. Markusen
Author: Peter J. Buckley
Author: John H Dunning
Author: Jean-François Hennart