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The Ten Commandments of Typography

The Ten Commandments of Typography PDF Author: Paul Felton
Publisher:
ISBN:
Category : Design
Languages : en
Pages : 88

Book Description
A humorous and incisive analysis of the basic tenets of typography and how to turn them on their heads, this book will appeal to the conformist and the non-conformist in everyone -- not just the newcomer to design. One side of this sharp-witted, cleverly designed guide presents the ten main rules, or 'commandments', of type design, addressing such aspects of typographic doctrine as legibility, alignment and capitalization; the other shows how type can successfully subvert these rules, presenting 'sacreligious' visual alternatives. In support of the commandments Felton includes a list of twelve 'disciples', those internationally renowned graphic designers whom he identifies as ruleabiding, including such figures as Eric Gill, Jan Tschichold and Erik Spiekermann. Confronting these are his 'fallen angels', including such experimental typographers as David Carson, Jeffery Keedy, Phil Baines and Jonathan Barnbrook.

The Ten Commandments of Typography

The Ten Commandments of Typography PDF Author: Paul Felton
Publisher:
ISBN:
Category : Design
Languages : en
Pages : 88

Book Description
A humorous and incisive analysis of the basic tenets of typography and how to turn them on their heads, this book will appeal to the conformist and the non-conformist in everyone -- not just the newcomer to design. One side of this sharp-witted, cleverly designed guide presents the ten main rules, or 'commandments', of type design, addressing such aspects of typographic doctrine as legibility, alignment and capitalization; the other shows how type can successfully subvert these rules, presenting 'sacreligious' visual alternatives. In support of the commandments Felton includes a list of twelve 'disciples', those internationally renowned graphic designers whom he identifies as ruleabiding, including such figures as Eric Gill, Jan Tschichold and Erik Spiekermann. Confronting these are his 'fallen angels', including such experimental typographers as David Carson, Jeffery Keedy, Phil Baines and Jonathan Barnbrook.

Just My Type

Just My Type PDF Author: Simon Garfield
Publisher: Profile Books
ISBN: 1847652921
Category : Reference
Languages : en
Pages : 352

Book Description
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.

The Form of the Book

The Form of the Book PDF Author: Jan Tschichold
Publisher: Point Roberts, Wash. ; Vancouver, B.C. : Hartley & Marks
ISBN:
Category : Architecture
Languages : en
Pages : 208

Book Description


The Elements of Typographic Style

The Elements of Typographic Style PDF Author: Robert Bringhurst
Publisher:
ISBN:
Category : Book design
Languages : en
Pages : 0

Book Description
The fourth edition, fully revised enlarged and reset in 2012, further updated in 2017. Version 4.3 of the 4th edition (2019) includes many updates; see title page verso for a list of pages.

The Fundamentals of Creative Design

The Fundamentals of Creative Design PDF Author: Gavin Ambrose
Publisher: A&C Black
ISBN: 2940411611
Category : Design
Languages : en
Pages : 196

Book Description
Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.

Dieter Rams

Dieter Rams PDF Author: Sophie Lovell
Publisher: Phaidon Press
ISBN: 9781838669096
Category : Design
Languages : en
Pages : 0

Book Description
The definitive monograph on Dieter Rams, one of the most influential product designers of the twentieth century As head of design at Braun from 1961 to 1995, Dieter Rams created some of the twentieth century's most iconic objects. Rams's life and work are indelibly linked to his thoughts about how people live, and how they can live better. Products he designed in the 1960s are still produced and sold today, and his ideas on good design continue to inspire designers and consumers. Now available again with a stunning new cover, this comprehensive monograph, with a foreword by Jonathan (Jony) Ive, former chief design officer of Apple, explores not only Rams's life and work, but also his design philosophy. The book includes detailed text covering Rams's life, the intellectual context in which he worked, his designs for Braun and Vitsoe, and the ideas and lectures he developed as an advocate for good design. Sketches and photographs of finished products and prototypes provide insight into Rams's design process, diverse archival material gives a complete picture of his life and work, and specially commissioned photographs of Dieter Rams's house and the Braun archive provide an exclusive glimpse of the world's most complete collection of Rams's designs. Known for the hundreds of iconic products he designed for Braun and Vitsoe, this comprehensive and exhaustive monograph also features Rams's only architectural work and the ideas about living sustainably embodied in his 'ten commandments'.

Graphic Design Rules

Graphic Design Rules PDF Author: Tony Seddon
Publisher: Chronicle Books
ISBN: 1616899239
Category : Design
Languages : en
Pages : 384

Book Description
DON'T use comic sans (except ironically!) but DO worship the classic typefaces like Helvetica and Garamond. Graphic Design Rules is a handy guide for professional graphic designers, students, and laymen who incorporate graphic design into their job or small business. Packed with practical advice, this spirited collection of design dos and don'ts takes readers through 365 rules like knowing when to use a modular grid—and when to throw the grid out the window. All designers will appreciate tips and lessons from these highly accomplished authors, who draw on years of experience to help you create good design.

Type Matters!

Type Matters! PDF Author: Jim Williams
Publisher:
ISBN: 9781858945675
Category : Design
Languages : en
Pages : 0

Book Description
This text is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text.

Ten Principles for Good Design

Ten Principles for Good Design PDF Author: Cees de Jong
Publisher: Prestel Publishing
ISBN: 9783791383668
Category : Design
Languages : en
Pages : 0

Book Description
Exquisitely produced to reflect Dieter Rams' aesthetic philosophy, this book presents highlights from a forty-year career designing iconic consumer products that enhance our daily lives. For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Now Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant book. Enumerating each of his ten principles such as good design is innovative; good design is aesthetic; good design is useful, etc., this book presents one hundred items that embody these guidelines. Readers will find items that are familiar such as the ubiquitous coffee grinder but also those that are more unusual such as shelving systems and cigarette lighters. A fascinating essay places Dieter Rams in the context of modern design, from Bauhaus to Philip Johnson. Archival materials include photos of Rams' design team and excerpts from his publications and speeches. The book closes with a chronological overview of design icons, categorized by function, that show the enormous breadth of Rams' vision. Taken together, these images and texts offer the most comprehensive overview of Dieter Rams' work to date and will serve as both a reference and an inspiration for anyone interested in how and why good design matters.

The Stories We Tell

The Stories We Tell PDF Author: Patti Callahan Henry
Publisher: Macmillan + ORM
ISBN: 1466835540
Category : Fiction
Languages : en
Pages : 259

Book Description
“A lyrical exploration of love and longing, secrets and suspicion, family and friendship”from the bestselling author of The Secret Book of Flora Lea (Mary Kay Andrews, New York Times–bestselling author). Eve and Cooper Morrison are Savannah’s power couple. They’re on every artistic board and deeply involved in the community. The perfect juxtaposition of the old and the new, they are the beautiful people. The lucky ones. And they have the wealth and name that comes from being part of an old Georgia family. But things may not be as good as they seem. After twenty-one years together, Eve and Cooper know each other. They count on each other. They know what to expect. But when Cooper and Eve’s sister are involved in a car accident, the questions surrounding the event bring the family close to the breaking point. Sifting between the stories—of Cooper, of her sister, of the evidence—Eve has to find out what really happened. And what she’s going to do about it. A riveting story about the power of truth, The Stories We Tell will open your eyes and rearrange your heart. “From the intriguing beginning to the touching ending, The Stories We Tell is filled with the warmth, heart, and compassion that have become the trademark of her novels.” —Diane Chamberlain, New York Times–bestselling author “Full of twists and turns, this book will be one that you just can’t put down.” —Southern Living “Everything you expect from Patti Callahan Henry—lyrical writing, characters worth rooting for, a sure-footed belief in the power of goodness—plus a twisty plot that will keep the pages turning long into the night.” —Joshilyn Jackson, New York Times–bestselling author