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Author: Walter McDowell Publisher: Peter Lang ISBN: 9780820474854 Category : Biography & Autobiography Languages : en Pages : 180
Book Description
From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.
Author: Walter McDowell Publisher: Peter Lang ISBN: 9780820474854 Category : Biography & Autobiography Languages : en Pages : 180
Book Description
From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.
Author: Barry Russell Litman Publisher: ISBN: Category : Television broadcasting Languages : en Pages : 188
Book Description
Monograph on vertical integration in the USA television broadcasting industry - examines vertical integration by contracts and their effects, related theories, the exercise of monopoly power, the institutional framework, and the future of broadcasting, and comments on legislation. Graphs, references and statistical tables.
Author: James Robert Walker Publisher: Allyn & Bacon ISBN: Category : Television broadcasting Languages : en Pages : 246
Book Description
This is the first look at the particular strengths and weaknesses of broadcast television written during the new age of television: an era that includes cable, home video, and digital satellite systems as competing distribution systems.The Broadcast Television Industry is a current, comprehensive review of the dominant distributor of television programming in the United States. The book reviews the history and current practices of both commercial and public television. Separate chapters explore the regulation of television, the operation of local stations and national networks, audience research, the impact of our most pervasive medium, and the future of broadcasting as a means of television distribution in an increasingly competitive environment. Broadcast and cable television managers and employees.Part of the Allyn & Bacon Series in Mass Communication
Author: Laura Mars Publisher: ISBN: 9781642654837 Category : Reference Languages : en Pages : 2000
Book Description
In print for more than seven decades as Broadcasting Yearbook and more recently, Broadcasting & Cable Yearbook, this directory has been the go-to source for station data and industry contacts in the US and Canadian television, radio and cable marketplace.
Author: United States. Congress. House. Committee on the Judiciary. Subcommittee No. 5 Publisher: ISBN: Category : Television Languages : en Pages : 160
Author: Charles L. Ponce de Leon Publisher: University of Chicago Press ISBN: 022642152X Category : History Languages : en Pages : 331
Book Description
Ever since Newton Minow taught us sophisticates to bemoan the descent of television into a vast wasteland, the dyspeptic chorus of jeremiahs who insist that television news in particular has gone from gold to dross gets noisier and noisier. Charles Ponce de Leon says here, in effect, that this is misleading, if not simply fatuous. He argues in this well-paced, lively, readable book that TV news has changed in response to broader changes in the TV industry and American culture. It is pointless to bewail its decline. "That s the Way It Is "gives us the very first history of American television news, spanning more than six decades, from Camel News Caravan to Countdown with Keith Oberman and The Daily Show. Starting in the latter 1940s, television news featured a succession of broadcasters who became household names, even presences: Eric Sevareid, Walter Cronkite, David Brinkley, Peter Jennings, Brian Williams, Katie Couric, and, with cable expansion, people like Glenn Beck, Jon Stewart, and Bill O Reilly. But behind the scenes, the parallel story is just as interesting, involving executives, producers, and journalists who were responsible for the field s most important innovations. Included with mainstream network news programs is an engaging treatment of news magazines like "60 Minutes" and "20/20, " as well as morning news shows like "Today" and "Good Morning America." Ponce de Leon gives ample attention to the establishment of cable networks (CNN, and the later competitors, Fox News and MSNBC), mixing in colorful anecdotes about the likes of Roger Ailes and Roone Arledge. Frothy features and other kinds of entertainment have been part and parcel of TV news from the start; viewer preferences have always played a role in the evolution of programming, although the disintegration of a national culture since the 1970s means that most of us no longer follow the news as a civic obligation. Throughout, Ponce de Leon places his history in a broader cultural context, emphasizing tensions between the public service mission of TV news and the quest for profitability and broad appeal."
Author: Mark Litwak Publisher: ISBN: Category : Business & Economics Languages : en Pages : 438
Book Description
A practical guide to current entertainment laws peculiarities and "creative" practices. Includes two new chapters: Legal Remedies and Retaining Attorneys, Agents, and Managers.
Author: Leonard Mogel Publisher: Leonard Mogel ISBN: 9780823077304 Category : Broadcasting Languages : en Pages : 356
Book Description
This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising
Author: Walter McDowell
Author: Walter McDowell
Author: Barry Russell Litman
Author: James Robert Walker
Author: Laura Mars
Author: United States. Congress. House. Committee on the Judiciary. Subcommittee No. 5
Author: Charles L. Ponce de Leon
Author: Herbert H. Howard
Author: United States. Congress. House. Committee on the Judiciary
Author: Mark Litwak
Author: Leonard Mogel