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Author: Eli Noam Publisher: Edward Elgar Publishing ISBN: 1800375042 Category : Business & Economics Languages : en Pages : 424
Book Description
Along with its interrelated companion volume, The Content, Impact, and Regulation of Streaming Video, this book covers the next generation of TV—streaming online video, with details about its present and a broad perspective on the future. It reviews the new technical elements that are emerging, both in hardware and software, their long-term trend, and the implications. It discusses the emerging ‘media cloud’ of video and infrastructure platforms, and the organizational form of such TV.
Author: Eli Noam Publisher: Edward Elgar Publishing ISBN: 1800375042 Category : Business & Economics Languages : en Pages : 424
Book Description
Along with its interrelated companion volume, The Content, Impact, and Regulation of Streaming Video, this book covers the next generation of TV—streaming online video, with details about its present and a broad perspective on the future. It reviews the new technical elements that are emerging, both in hardware and software, their long-term trend, and the implications. It discusses the emerging ‘media cloud’ of video and infrastructure platforms, and the organizational form of such TV.
Author: Eli Noam Publisher: Edward Elgar Publishing ISBN: 9781800375031 Category : Languages : en Pages :
Book Description
Along with its interrelated companion volume, The Content, Impact, and Regulation of Streaming Video, this book covers the next generation of TV--streaming online video, with details about its present and a broad perspective on the future. It reviews the new technical elements that are emerging, both in hardware and software, their long-term trend, and the implications. It discusses the emerging 'media cloud' of video and infrastructure platforms, and the organizational form of such TV. What kind of companies? What kind of business models? What kind of industries? What kind of impact on existing media? And what kind of market power in media industries around the world? The author addresses these questions with facts and figures, ranging across technology, economics, communications studies, business, policy, and law. Media professionals in academia, management, technology, policy, and creative production will appreciate the non-jargony yet thorough exploration of streaming online video in The Technology, Business, and Economics of Streaming Video.
Author: Eli Noam Publisher: Edward Elgar Publishing ISBN: 1800375026 Category : Business & Economics Languages : en Pages : 424
Book Description
Along with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV—online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content.
Author: Dan Rayburn Publisher: CRC Press ISBN: 1136036822 Category : Language Arts & Disciplines Languages : en Pages : 236
Book Description
This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.
Author: Dan Rayburn Publisher: CRC Press ISBN: 1136032185 Category : Language Arts & Disciplines Languages : en Pages : 265
Book Description
Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data
Author: Amanda D. Lotz Publisher: John Wiley & Sons ISBN: 1509552960 Category : Social Science Languages : en Pages : 112
Book Description
Netflix and Streaming Video is the first book to provide a comprehensive foundation for understanding the business of subscriber-funded streaming video and its implications for the role of these services in culture. Drawing on Lotz’s two decades of research, it highlights the similarities and differences among streaming video services (Netflix; Amazon) and video distribution technologies (broadcast; satellite; internet). Making a number of provocative and thought-provoking arguments, the book first reveals how the reliance on subscriber payment and video on demand produces different norms and strategies compared to previous video businesses. It then investigates Netflix and how its particular blend of characteristics distinguishes it from other subscriber-funded video on demand services. The author expertly shows that, by understanding the underlying economic and technological dynamics of these services (and their differences), it is possible to better assess the actions taken by the companies and what the future of video may encompass. The book is a must-read for students and scholars of Media and Communications Studies, as well as those wishing to learn more about Netflix and streaming video services.
Author: Martin Moore Publisher: Oxford University Press ISBN: 0197616097 Category : Language Arts & Disciplines Languages : en Pages : 385
Book Description
"The market size and strength of the major digital platform companies has invited international concern about how such firms should best be regulated to serve the interests of wider society, with a particular emphasis on the need for new anti-trust legislation. Using a normative innovation systems approach, this paper investigates how current anti-trust models may insufficiently address the value-extracting features of existing data-intensive and platform-oriented industry behaviour and business models. To do so, we employ the concept of economic rents to investigate how digital platforms create and extract value. Two forms of rent are elaborated: 'network monopoly rents' and 'algorithmic rents.' By identifying such rents more precisely, policymakers and researchers can better direct regulatory investigations, as well as broader industrial and innovation policy approaches, to shape the features of platform-driven digital markets"--
Author: Joan Pedro-Carañana Publisher: Taylor & Francis ISBN: 1003847781 Category : Social Science Languages : en Pages : 277
Book Description
The first book dedicated specifically to research methods in the political economy of media and communication, it provides a methodological toolkit to investigate the functioning of media, technology, and cultural industries in their historical, institutional, structural, and systemic contexts. Featuring contributions from across the globe and a variety of methodological perspectives, this volume presents the state of the art in political economy of media and communication methods, articulating those methods with adjacent approaches, to study concentration of ownership and power, pluralism and diversity, regulation and public policies, governance, genderization, and sustainability. This collection charts the methodological innovations critical political economists are adopting to analyse a rapidly transforming digital media landscape, exploring ideology, narratives, socio-analysis and praxis in communication with ethnographic and participatory approaches, as well as designs for quantitative and qualitative methods of textual, discourse and content analysis, network analyses, which consider power relations affecting communication, including intersectional oppressions and the new developments taking place in artificial intelligence. An essential text for advanced undergraduates, postgraduate students, and researchers in the areas of media, cultural and communication studies, particularly those studying topics such as the political economy of media and/or communication, media and communication theory, and research methods.
Author: Yahya R. Kamalipour Publisher: Rowman & Littlefield ISBN: 1538186713 Category : Language Arts & Disciplines Languages : en Pages : 479
Book Description
The fourth edition of Global Communication is the most comprehensive, multidisciplinary, multicultural, authoritative, and cutting-edge book published in the fields of media, culture, journalism, and communications. Twenty-four highly accomplished and prominent media scholars representing ten countries provide a survey of international communication, public relations and advertising, implications of globalization, international law and regulation, global culture, propaganda, transnational media, the shifting politics of media, trends in communication and information technology, and much more. The fourth edition includes six new contributors (Lee B. Artz, Daniela V. Dimitrova, Berna Ackali Gur, Petros Iosifidis, Perry Keller, and Nicholas Nicoli) who cover such issues as politics of global culture, global theories, global law, implications of internet and politics. Other chapters are fully updated to foreground contemporary examples and major events that have impacted our global communication environment. Collectively, new contributions and updated chapters reflect the rapid technological and communications changes that are taking place nationally and globally. This eclectic book helps students to understand the emergence of globalization and its effects on a worldwide scale. Contributors: Lee B. Artz, George A. Barnett, Vibert C. Cambridge, Jane Campbell, Theresa Carilli, Benjamin A. Davis, Daniela V. Dimitrova, John D. H. Downing, Richard A. Gershon, Berna Ackali Gur, Cees Hamelink, Petros Iosifidis, Yahya Kamalipour, Yeşim Kaptan, Perry Keller, Dean Kruckeberg, Lars Lundgren, Vincent Mosco, Nicholas Nicoli, Allen Palmer, Kuldip R. Rampal, Devan Rosen, Harmeet Sawhney, Richard Vincent, and Marina Vujnovic.
Author: ShinJoung Yeo Publisher: Taylor & Francis ISBN: 1000816427 Category : Social Science Languages : en Pages : 74
Book Description
An in-depth exploration of the political economy of the Chinese technology company Baidu which, along with China’s other tech giants Alibaba and Tencent, has emerged as a leading global Internet company. Baidu – not Google – is the dominant search company in China, the largest Internet market in the world, whose impact on the political economy is no longer limited to China, but the broader global market, and in particular the US economy. This book outlines the intense competition within the search engine market and illustrates the inter-capitalist dynamic in the contemporary Chinese Internet sector, and highlights Baidu’s uniqueness on the global stage as it pivots to Artificial Intelligence (AI) and expands into other industrial sectors. ShinJoung Yeo offers a window into the intensifying geopolitical shaping of the global Internet industry, and the contention and collaboration among multinational firms and states to control the most dynamic capitalist economic sector – the Internet. An important and timely analysis for anyone interested in the political economy of the global media, communication, and information industries, and particularly those requiring a better understanding of the Internet industry in China.