The Teaching of Industrial Marketing PDF Download

Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 72

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Book Description

Author: Paul C. Thistlethwaite
Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 18

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Book Description

Author: Claudio A. Saavedra
Publisher: Springer
ISBN: 3319306103
Category : Business & Economics
Languages : en
Pages : 440

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Book Description
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.

Author: Stephen J. LaCivita
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 24

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Book Description

Author: Frederick E. Webster
Publisher: *Ronald Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 352

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Book Description
A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.

Author: Thomas Fotiadis
Publisher: Sage Publications Limited
ISBN: 9781529778533
Category :
Languages : en
Pages : 360

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Book Description
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.

Author: M. Govindarajan
Publisher: Vikas Publishing House
ISBN: 8125913718
Category : Industrial marketing
Languages : en
Pages : 281

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Book Description
Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.

Author: MILIND T. PHADTARE
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120350057
Category : Business & Economics
Languages : en
Pages : 297

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Book Description
The book would serve as a standard textbook on the subject of Industrial Marketing, and thus, will be useful for students of management. This book is aimed at providing better conceptual understanding of the industrial marketing, as well as, enhancing the skills required in its practice. The book begins with the review of fundamentals of marketing, concepts in industrial marketing, industrial marketing environment, gathering market intelligence, organisational buying behaviour, and segmentation and positioning in industrial marketing. Then, it goes on to give an insightful analysis of product mix, price mix, marketing channels, marketing control, and project marketing. The text concludes with a discussion on commercial terms, clauses and documents involved in the practice of industrial marketing. The text provides eleven case studies which lend a practical flavour to it, and illustrate the concepts discussed. Key Features • Shows the importance and selection criteria of marketing channels. • Explains commercial clauses and contents of documents. • Explains difference between product marketing and project marketing. • Provides questions at the end of every chapter. Interspersed with real-life examples, this book should also prove very handy to the practicing manager. New to this edition • Four new chapters, namely, Review of Marketing Fundamentals, Industrial Marketing Environment, Negotiating Sales Deals and Key Account Management have been added. • Keeping in mind the importance of case studies for both the students, as well as, practitioners, four new cases have also been added in this edition. • Besides, material is added in most of the chapters to discuss some topics in more detail, or some sub-topic which were missing in the earlier edition. • Problem questions added at the end of the chapters will help the students to understand the practical applications of marketing concepts in real business world. • The concepts are supported by real-life examples, diagrams and tables to reinforce the understanding of the subject-matter.

Author:
Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 284

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Book Description

Author:
Publisher: ScholarlyEditions
ISBN: 1464968462
Category : Business & Economics
Languages : en
Pages : 98

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Book Description
Issues in Business and Industrial Marketing: 2011 Edition is a ScholarlyBrief™ that delivers timely, authoritative, comprehensive, and specialized information about Business and Industrial Marketing in a concise format. The editors have built Issues in Business and Industrial Marketing: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Business and Industrial Marketing in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Business and Industrial Marketing: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.