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Author: Lorenz Engell Publisher: Bloomsbury Publishing USA ISBN: 1501349309 Category : Social Science Languages : en Pages : 392
Book Description
Television is the most powerful system of images in the late 20th and early 21st centuries. Nonetheless, TV has attained only little philosophical attention so far, especially compared to other (visual) media such as film. This book looks at TV as what happens on the screen and beyond it; which is mainly the operation of switching images. It therefore proposes a new definition of TV as the first picture that can be switched on, off, and over, which stresses that TV is more tactile than visual. Through the operation of switching, TV figures the world from within and as the course of its figuration. This is grasped here by the term of ontography. Through the ongoing interlacing and bridging of TV 1.0 (the image is being switched) and TV 2.0 (the image is a switch), TV exponentially increases the production and circulation of images. It transforms the world and itself from an analogue state to a digital one and from central perspectivism to pluri-perspective. In terms of time, through switching and the switch, it develops and reworks new temporal orderings, such as instantaneity, synchronicity, flow, and seriality. TV makes its own history. In space, it creates a mediasphere as its habitat and hence new forms of being-in-the-world, of proximity and distance, and scale. Anthropologically, it works on what a subject and an object is, on what makes the human being, and ontographically, how it is possible that there is something at all instead of nothing: through switch-images.
Author: Lorenz Engell Publisher: Bloomsbury Publishing USA ISBN: 1501349309 Category : Social Science Languages : en Pages : 392
Book Description
Television is the most powerful system of images in the late 20th and early 21st centuries. Nonetheless, TV has attained only little philosophical attention so far, especially compared to other (visual) media such as film. This book looks at TV as what happens on the screen and beyond it; which is mainly the operation of switching images. It therefore proposes a new definition of TV as the first picture that can be switched on, off, and over, which stresses that TV is more tactile than visual. Through the operation of switching, TV figures the world from within and as the course of its figuration. This is grasped here by the term of ontography. Through the ongoing interlacing and bridging of TV 1.0 (the image is being switched) and TV 2.0 (the image is a switch), TV exponentially increases the production and circulation of images. It transforms the world and itself from an analogue state to a digital one and from central perspectivism to pluri-perspective. In terms of time, through switching and the switch, it develops and reworks new temporal orderings, such as instantaneity, synchronicity, flow, and seriality. TV makes its own history. In space, it creates a mediasphere as its habitat and hence new forms of being-in-the-world, of proximity and distance, and scale. Anthropologically, it works on what a subject and an object is, on what makes the human being, and ontographically, how it is possible that there is something at all instead of nothing: through switch-images.
Author: Lorenz Engell Publisher: ISBN: 9781501349317 Category : Mass media Languages : en Pages : 384
Book Description
"Television is the most powerful system of images in the late 20th and early 21st centuries. Nonetheless, TV has attained only little philosophical attention so far, especially compared to other (visual) media such as film. This book looks at TV as what happens on the screen and beyond it; which is mainly the operation of switching images. It therefore proposes a new definition of TV as the first picture that can be switched on, off, and over, which stresses that TV is more tactile than visual. Through the operation of switching, TV figures the world from within and as the course of its figuration. This is grasped here by the term of 'ontography', the human response to the natural environment. Through the ongoing interlacing and bridging of 'TV 1.0' (the image is being switched) and 'TV 2.0' (the image is a switch), TV exponentially increases the production and circulation of images. It transforms the world and itself from an analogue state to a digital one and from central perspectivism to pluri-perspective. In terms of time, through switching and the switch, it develops and reworks new temporal orderings, such as instantaneity, synchronicity, flow, and seriality. TV makes its own history. In space, it creates a mediasphere as its habitat and hence new forms of being-in-the-world, of proximity and distance, and scale. Anthropologically, it works on what a subject and an object is, on what makes the human being, and ontographically, how it is possible that there is something at all instead of nothing: through switch-images."--
Author: Chip Heath Publisher: Crown Currency ISBN: 030759016X Category : Business & Economics Languages : en Pages : 322
Book Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Author: David J. Ritter Publisher: McGraw Hill Professional ISBN: 9780071364935 Category : Computers Languages : en Pages : 596
Book Description
This guide describes how to implement modern GUI (Graphic'ser Interface) methodologies within the LabVIEW application. The book provides interface design strategies and basic graphic design principles, and includes over 100 step-by-step LabVIEW GUI Code examples.
Author: William Panek Publisher: John Wiley & Sons ISBN: 0470948450 Category : Computers Languages : en Pages : 465
Book Description
A fully updated study guide for MCTS exam 70-680 Demand for experienced, qualified Windows 7 administrators remains high. IT professionals seeking certification in Windows 7 administration will find everything they need to learn to pass the MCTS exam (70-680) in this complete Sybex Study Guide. Updated to cover the most recent version of the exam, this comprehensive guide examines all the exam objectives, using real-world scenarios, hands-on exercises, and challenging review questions. Certification in Windows 7 administration is highly prized by IT professionals and employers; this comprehensive study guide covers everything you need to know to pass MCTS exam 70-680 Covers installing, upgrading, and migrating to Windows 7; deploying Windows 7; configuring hardware, applications, network connectivity, access to resources, and mobile computing; monitoring and maintaining systems that run Windows 7; and configuring backup and recovery options Features review questions, practice exams, flashcards, and video walkthroughs This complete study guide is the partner you need to assure your success on exam 70-680.
Author: J. Scott Hamlin Publisher: Addison Wesley Longman ISBN: Category : Computers Languages : en Pages : 342
Book Description
Effective Web Animation is timely, comprehensive, and tightly focused on the key issues professional Web designers care about most: creativity, quality, productivity, and speed. For all Web designers and developers ready to move beyond static text and images, including those with GIF animation experience who want to produce more effective, efficient animations.
Author: Lorenz Engell
Author: Lorenz Engell
Author: Lorenz Engell
Author: Chip Heath
Author: David J. Ritter
Author: 
Author: Frederick James Eugene Woodbridge
Author: 
Author: William Panek
Author: J. Scott Hamlin
Author: USA Patent Office