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Author: Roman G. Hiebing Publisher: McGraw Hill Professional ISBN: 0071748970 Category : Business & Economics Languages : en Pages : 604
Book Description
The planning guide marketers have relied on for two decades—updated and expanded For more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies, and tactics that deliver the bottom line. Separating the plan into 10 market-proven, manageable components, The Successful Marketing Plan explains how to: Find the data you need to develop your plan Identify growth target markets Set realistic sales objectives Position your products through a strong branding program Condense your plan into a workable calendar of activities Arrive at a realistic budget and payback schedule Evaluate and test the plan’s effectiveness The authors of The Successful Marketing Plan have made extensive revisions to more than 50 percent of the book’s content—from a new planning model to a more user-friendly business review section to a complete revision of the strategy chapters including a new message strategy chapter. Plus, the book contains completely updated chapters on advertising, media content, and interactive communications, in addition to updates in information sources, planning charts, and the Idea Starters appendix, which has more than 1,000 tactical ideas tied to specific objectives. Great marketing begins with a great marketing plan. Use The Successful Marketing Plan to build a focused “real-world” marketing plan that will enable your company to thrive and grow in today’s cost-conscious, winner-take-all competitive arena.
Author: Roman G. Hiebing Publisher: McGraw Hill Professional ISBN: 0071748970 Category : Business & Economics Languages : en Pages : 604
Book Description
The planning guide marketers have relied on for two decades—updated and expanded For more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies, and tactics that deliver the bottom line. Separating the plan into 10 market-proven, manageable components, The Successful Marketing Plan explains how to: Find the data you need to develop your plan Identify growth target markets Set realistic sales objectives Position your products through a strong branding program Condense your plan into a workable calendar of activities Arrive at a realistic budget and payback schedule Evaluate and test the plan’s effectiveness The authors of The Successful Marketing Plan have made extensive revisions to more than 50 percent of the book’s content—from a new planning model to a more user-friendly business review section to a complete revision of the strategy chapters including a new message strategy chapter. Plus, the book contains completely updated chapters on advertising, media content, and interactive communications, in addition to updates in information sources, planning charts, and the Idea Starters appendix, which has more than 1,000 tactical ideas tied to specific objectives. Great marketing begins with a great marketing plan. Use The Successful Marketing Plan to build a focused “real-world” marketing plan that will enable your company to thrive and grow in today’s cost-conscious, winner-take-all competitive arena.
Author: Harry Beckwith Publisher: Business Plus ISBN: 0759521522 Category : Business & Economics Languages : en Pages : 138
Book Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Author: Richard Mimick Publisher: FriesenPress ISBN: 1039104010 Category : Business & Economics Languages : en Pages : 257
Book Description
Business Diagnostics is an invaluable reference guide for today's business student and owner. The authors have devised a unique framework that allows a business student to quickly find information without reference to numerous business texts and provides small/medium size company owners and managers the tools to complete a powerful external and internal evaluation of their corporate health. This indispensable book provides insights and reference sources covering a broad spectrum of business issues from digital marketing to operations, obtaining financing, implementing growth strategies and surviving when times get tough.
Author: Vicki Lind, MS Publisher: Lulu.com ISBN: 1105906558 Category : Business & Economics Languages : en Pages : 192
Book Description
This expanded handbook will help people find a meaningful career direction in Portland's bustling job market. If you are wanting to explore a brand new career, this book is for you! Appendices give special attention to creative, health care, education, social justice, and sustainability communities.
Author: Wayne Breitbarth Publisher: Greenleaf Book Group ISBN: 1626346216 Category : Business & Economics Languages : en Pages : 165
Book Description
4th edition of the world’s most popular LinkedIn handbook—completely revised and updated, including tips for the mobile app Many LinkedIn books focus solely on creating a killer profile. But LinkedIn is not a spectator event. You can't just show up and wait for people to come to you. LinkedIn is a professional networking community, and opportunities abound to make real money and advance your career. In addition to helping you create a magnetic, professional profile, this book will show you how to develop a comprehensive strategy for achieving your business and career goals. Over 100,000 professionals have already used Breitbarth's LinkedIn secrets to land lucrative new customers and top-notch employees, grow their businesses and brands, and find great new jobs. And most people have only scratched the surface of LinkedIn's potential. The Power Formula for LinkedIn Success will help you: • Set yourself apart from the LinkedIn masses and build a powerful professional network • Attract and engage with people who need your products, services, or skills • Locate the right people for business partnerships and revenue opportunities • Discover insider information about employers, customers, and competitors • Find a great new job—many times when you're not even looking for one! LinkedIn is one of the most powerful business tools on the planet—and The Power Formula for LinkedIn Success is your perfect step-by-step guide to mastering it!
Author: Amit Tiwary Publisher: CRC Press ISBN: 1498724302 Category : Business & Economics Languages : en Pages : 334
Book Description
This book discusses business architecture as a basis for aligning efforts with outcomes. It views BA as complementary to enterprise architecture, where the focus of technological initiatives and inventories is to understand and improve business organization, business direction, and business decision-making. This book provides a practical, long-term view on BA. Based on the authors' consulting experience and industrial research, the material in this book is a valuable addition to the thought processes around BA and EA. The lead author has direct and practical experience with large clients in applying APQC capability framework for undertaking multiple enterprise-wide capability assessments.
Author: Adams Media TBD Publisher: Adams Media ISBN: 9781580624220 Category : Business & Economics Languages : en Pages : 306
Book Description
The newest edition of Martin Yate's New York Times Business Bestselling Knock em Dead features the most up-to-date advice available on recent developments in the job market. It also features advice on getting organized, getting interviews, and how to follow up on job opportunities, as well as what to do when layoffs or downsizing are imminent. And of course the Knock em Dead still features hundreds of great answers to tough interview questions! Every example in Resumes that Knock em Dead produced a real job. Many of the samples included were used to change careers; others resulted in dramatically higher salaries. Cover Letters that Knock em Dead has the final word on not just how to write a "correct" cover letter, but how to write a cover letter that offers a powerful competitive advantage in today's tough job market. In Resumes that Knock em Dead, Yate reviews that marks of a great resume, what type of resume is right for each applicant, what always goes in, what always stays out, and why. In today's competitive job market, candidates need to stand out, get interviews, and win job offers. Martin Yate shows them how!
Author: Russell S. Winer Publisher: Prentice Hall ISBN: 9780131963344 Category : Marketing Languages : en Pages : 0
Book Description
For upper-level undergraduate or MBA courses in Marketing Management. The only marketing management text with a strategic framework to take students beyond the basic concepts.
Author: Tim Calkins Publisher: Springer ISBN: 1137107618 Category : Business & Economics Languages : en Pages : 249
Book Description
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
Author: John Jantsch Publisher: HarperCollins Leadership ISBN: 1400224780 Category : Business & Economics Languages : en Pages : 224
Book Description
A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
Author: Roman G. Hiebing
Author: Roman G. Hiebing
Author: Harry Beckwith
Author: Richard Mimick
Author: Vicki Lind, MS
Author: Wayne Breitbarth
Author: Amit Tiwary
Author: Adams Media TBD
Author: Russell S. Winer
Author: Tim Calkins
Author: John Jantsch