Author: Thomas Moore
Publisher: University of Missouri Press
ISBN: 9780826206251
Category : Fiction
Languages : en
Pages : 332
Book Description
Thomas Pynchon's Gravity's Rainbow, arguably one of the greatest works of fiction in this century, has often been considered despairing, absurdist, or niilistic. Now, in a monumental effort to make Pynchon's work more accessible, Thomas Moore surveys all the major, and often confusing, backgrounds in Gravity's Rainbow--from archaic myths to quantum-physical theory; from romantic thought to rocket technology; from seventeenth-century Puritanism, through the ideas of Weber, Jung, and Marhsall McLuhan, to the worlds of Weimar and Hollywood movies--to help Pynchon's reader understand the weird, frightening, funny, lyrical, surreal, and ultimately hopeful cosmos of Pynchon's fictions. By exploring the novel's internal strategies and its brilliant integrations of background information, Moore illustrates how Gravity's Rainbow remains movingly humane, as its author, the agonized mediator of a bewildering field of cultural information, remains excruciatingly sensitive to every human image and gesture, searching for the chances for love and connection that still hide in the vast designs of things. The reader of Moore's work should emerge with a thorough appreciation of Pynchon's unique style of genius, of his optimism, of his intense moralism, and of the justness of the widespread claim that Pynchon is the most brilliant "encyclopedic" writer of fiction since Joyce.
The Style of Connectedness
Author: Thomas Moore
Publisher: University of Missouri Press
ISBN: 9780826206251
Category : Fiction
Languages : en
Pages : 332
Book Description
Thomas Pynchon's Gravity's Rainbow, arguably one of the greatest works of fiction in this century, has often been considered despairing, absurdist, or niilistic. Now, in a monumental effort to make Pynchon's work more accessible, Thomas Moore surveys all the major, and often confusing, backgrounds in Gravity's Rainbow--from archaic myths to quantum-physical theory; from romantic thought to rocket technology; from seventeenth-century Puritanism, through the ideas of Weber, Jung, and Marhsall McLuhan, to the worlds of Weimar and Hollywood movies--to help Pynchon's reader understand the weird, frightening, funny, lyrical, surreal, and ultimately hopeful cosmos of Pynchon's fictions. By exploring the novel's internal strategies and its brilliant integrations of background information, Moore illustrates how Gravity's Rainbow remains movingly humane, as its author, the agonized mediator of a bewildering field of cultural information, remains excruciatingly sensitive to every human image and gesture, searching for the chances for love and connection that still hide in the vast designs of things. The reader of Moore's work should emerge with a thorough appreciation of Pynchon's unique style of genius, of his optimism, of his intense moralism, and of the justness of the widespread claim that Pynchon is the most brilliant "encyclopedic" writer of fiction since Joyce.
Publisher: University of Missouri Press
ISBN: 9780826206251
Category : Fiction
Languages : en
Pages : 332
Book Description
Thomas Pynchon's Gravity's Rainbow, arguably one of the greatest works of fiction in this century, has often been considered despairing, absurdist, or niilistic. Now, in a monumental effort to make Pynchon's work more accessible, Thomas Moore surveys all the major, and often confusing, backgrounds in Gravity's Rainbow--from archaic myths to quantum-physical theory; from romantic thought to rocket technology; from seventeenth-century Puritanism, through the ideas of Weber, Jung, and Marhsall McLuhan, to the worlds of Weimar and Hollywood movies--to help Pynchon's reader understand the weird, frightening, funny, lyrical, surreal, and ultimately hopeful cosmos of Pynchon's fictions. By exploring the novel's internal strategies and its brilliant integrations of background information, Moore illustrates how Gravity's Rainbow remains movingly humane, as its author, the agonized mediator of a bewildering field of cultural information, remains excruciatingly sensitive to every human image and gesture, searching for the chances for love and connection that still hide in the vast designs of things. The reader of Moore's work should emerge with a thorough appreciation of Pynchon's unique style of genius, of his optimism, of his intense moralism, and of the justness of the widespread claim that Pynchon is the most brilliant "encyclopedic" writer of fiction since Joyce.
Connected
Author: Nicholas A. Christakis
Publisher: Little, Brown Spark
ISBN: 031607134X
Category : Psychology
Languages : en
Pages : 316
Book Description
Celebrated scientists Nicholas Christakis and James Fowler explain the amazing power of social networks and our profound influence on one another's lives. Your colleague's husband's sister can make you fat, even if you don't know her. A happy neighbor has more impact on your happiness than a happy spouse. These startling revelations of how much we truly influence one another are revealed in the studies of Dr. Christakis and Fowler, which have repeatedly made front-page news nationwide. In Connected, the authors explain why emotions are contagious, how health behaviors spread, why the rich get richer, even how we find and choose our partners. Intriguing and entertaining, Connected overturns the notion of the individual and provides a revolutionary paradigm-that social networks influence our ideas, emotions, health, relationships, behavior, politics, and much more. It will change the way we think about every aspect of our lives.
Publisher: Little, Brown Spark
ISBN: 031607134X
Category : Psychology
Languages : en
Pages : 316
Book Description
Celebrated scientists Nicholas Christakis and James Fowler explain the amazing power of social networks and our profound influence on one another's lives. Your colleague's husband's sister can make you fat, even if you don't know her. A happy neighbor has more impact on your happiness than a happy spouse. These startling revelations of how much we truly influence one another are revealed in the studies of Dr. Christakis and Fowler, which have repeatedly made front-page news nationwide. In Connected, the authors explain why emotions are contagious, how health behaviors spread, why the rich get richer, even how we find and choose our partners. Intriguing and entertaining, Connected overturns the notion of the individual and provides a revolutionary paradigm-that social networks influence our ideas, emotions, health, relationships, behavior, politics, and much more. It will change the way we think about every aspect of our lives.
Clarity & Connection
Author: Yung Pueblo
Publisher: Andrews McMeel Publishing
ISBN: 1524869864
Category : Poetry
Languages : en
Pages : 244
Book Description
NEW YORK TIMES BESTSELLER From the celebrated author of Inward comes the second in series, a collection of poetry and short prose focused on understanding how past wounds impact our present relationships. In Clarity & Connection, Yung Pueblo describes how intense emotions accumulate in our subconscious and condition us to act and react in certain ways. In his characteristically spare, poetic style, he guides readers through the excavation and release of the past that is required for growth. To be read on its own or as a complement to Inward, Yung Pueblo’s second work is a powerful resource for those invested in the work of personal transformation, building self-awareness, and deepening their connection with others.
Publisher: Andrews McMeel Publishing
ISBN: 1524869864
Category : Poetry
Languages : en
Pages : 244
Book Description
NEW YORK TIMES BESTSELLER From the celebrated author of Inward comes the second in series, a collection of poetry and short prose focused on understanding how past wounds impact our present relationships. In Clarity & Connection, Yung Pueblo describes how intense emotions accumulate in our subconscious and condition us to act and react in certain ways. In his characteristically spare, poetic style, he guides readers through the excavation and release of the past that is required for growth. To be read on its own or as a complement to Inward, Yung Pueblo’s second work is a powerful resource for those invested in the work of personal transformation, building self-awareness, and deepening their connection with others.
Quotients
Author: Tracy O'Neill
Publisher: Soho Press
ISBN: 1641291125
Category : Fiction
Languages : en
Pages : 392
Book Description
Two people search for connection in a world of fractured identities and aliases, global finance, big data, intelligence bureaucracies, algorithmic logic, and terror. Jeremy Jordan and Alexandra Chen hope to make a quiet home together but struggle to find a space safe from their personal secrets. For Jeremy, this means leaving behind his former life as an intelligence operative during The Troubles in Northern Ireland. For Alexandra, a high-powered job in image management for whole countries cannot prepare her for her missing brother’s sudden reappearance. In a culture of limitless surveillance, Jeremy and Alexandra will go to great lengths to protect what is closest to them. Spanning decades and continents, their saga brings them into contact with a down-and-out online journalist, shadowy security professionals, and jockeying technology experts, each of whom has a different understanding of whether information really protects us, and how we might build a world worth trusting in our paranoid age.
Publisher: Soho Press
ISBN: 1641291125
Category : Fiction
Languages : en
Pages : 392
Book Description
Two people search for connection in a world of fractured identities and aliases, global finance, big data, intelligence bureaucracies, algorithmic logic, and terror. Jeremy Jordan and Alexandra Chen hope to make a quiet home together but struggle to find a space safe from their personal secrets. For Jeremy, this means leaving behind his former life as an intelligence operative during The Troubles in Northern Ireland. For Alexandra, a high-powered job in image management for whole countries cannot prepare her for her missing brother’s sudden reappearance. In a culture of limitless surveillance, Jeremy and Alexandra will go to great lengths to protect what is closest to them. Spanning decades and continents, their saga brings them into contact with a down-and-out online journalist, shadowy security professionals, and jockeying technology experts, each of whom has a different understanding of whether information really protects us, and how we might build a world worth trusting in our paranoid age.
Social Chemistry
Author: Marissa King
Publisher: Penguin
ISBN: 1524743801
Category : Business & Economics
Languages : en
Pages : 370
Book Description
One of 2021's Most Highly Anticipated New Books—Newsweek One of The 20 Leadership Books to Read in 2020—Adam Grant One of The Best New Wellness Books Hitting Shelves in January 2021—Shape.com A Top Business Book for January 2021—Financial Times A Next Big Idea Club Nominee Social Chemistry will utterly transform the way you think about “networking.” Understanding the contours of your social network can dramatically enhance personal relationships, work life, and even your global impact. Are you an Expansionist, a Broker, or a Convener? The answer matters more than you think. . . . Yale professor Marissa King shows how anyone can build more meaningful and productive relationships based on insights from neuroscience, psychology, and network analytics. Conventional wisdom says it's the size of your network that matters, but social science research has proven there is more to it. King explains that the quality and structure of our relationships has the greatest impact on our personal and professional lives. As she shows, there are three basic types of networks, so readers can see the role they are already playing: Expansionist, Broker, or Convener. This network decoder enables readers to own their network style and modify it for better alignment with their life plans and values. High-quality connections in your social network strongly predict cognitive functioning, emotional resilience, and satisfaction at work. A well-structured network is likely to boost the quality of your ideas, as well as your pay. Beyond the office, social connections are the lifeblood of our health and happiness. The compiled results from dozens of previous studies found that our social relationships have an effect on our likelihood of dying prematurely—equivalent to obesity or smoking. Rich stories of Expansionists like Vernon Jordan, Brokers like Yo-Yo Ma, and Conveners like Anna Wintour, as well as personal experiences from King's own world of connections, inform this warm, engaging, revelatory investigation into some of the most consequential decisions we can make about the trajectory of our lives.
Publisher: Penguin
ISBN: 1524743801
Category : Business & Economics
Languages : en
Pages : 370
Book Description
One of 2021's Most Highly Anticipated New Books—Newsweek One of The 20 Leadership Books to Read in 2020—Adam Grant One of The Best New Wellness Books Hitting Shelves in January 2021—Shape.com A Top Business Book for January 2021—Financial Times A Next Big Idea Club Nominee Social Chemistry will utterly transform the way you think about “networking.” Understanding the contours of your social network can dramatically enhance personal relationships, work life, and even your global impact. Are you an Expansionist, a Broker, or a Convener? The answer matters more than you think. . . . Yale professor Marissa King shows how anyone can build more meaningful and productive relationships based on insights from neuroscience, psychology, and network analytics. Conventional wisdom says it's the size of your network that matters, but social science research has proven there is more to it. King explains that the quality and structure of our relationships has the greatest impact on our personal and professional lives. As she shows, there are three basic types of networks, so readers can see the role they are already playing: Expansionist, Broker, or Convener. This network decoder enables readers to own their network style and modify it for better alignment with their life plans and values. High-quality connections in your social network strongly predict cognitive functioning, emotional resilience, and satisfaction at work. A well-structured network is likely to boost the quality of your ideas, as well as your pay. Beyond the office, social connections are the lifeblood of our health and happiness. The compiled results from dozens of previous studies found that our social relationships have an effect on our likelihood of dying prematurely—equivalent to obesity or smoking. Rich stories of Expansionists like Vernon Jordan, Brokers like Yo-Yo Ma, and Conveners like Anna Wintour, as well as personal experiences from King's own world of connections, inform this warm, engaging, revelatory investigation into some of the most consequential decisions we can make about the trajectory of our lives.
Fully Connected
Author: Julia Hobsbawm
Publisher: Bloomsbury Publishing
ISBN: 1472926854
Category : Business & Economics
Languages : en
Pages : 361
Book Description
Shortlisted for the CMI's Management Book of the Year Award 2018 and the Business Book Awards 2018 Twenty-five years after the arrival of the Internet, we are drowning in data and deadlines. Humans and machines are in fully connected overdrive - and starting to become entwined as never before. Truly, it is an Age of Overload. We can never have imagined that absorbing so much information while trying to maintain a healthy balance in our personal and professional lives could feel so complex, dissatisfying and unproductive. Something is missing. That something, Julia Hobsbawm argues in this ground-breaking book, is Social Health, a new blueprint for modern connectedness. She begins with the premise that much of what we think about healthy ways to live have not been updated any more than have most post-war modern institutions, which are themselves also struggling in the twenty-first century. In 1946, the World Health Organization defined 'health' as 'a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.' What we understood by 'social' in the middle of the last century now desperately needs an update. In Fully Connected Julia Hobsbawm takes us on a journey – often a personal one, 'from Telex to Twitter' – to illustrate how the answer to the Age of Overload can come from devising management-based systems which are both highly practical and yet intuitive, and which draw inspiration from the huge advances the world has made in tackling other kinds of health, specifically nutrition, exercise, and mental well-being. Drawing on the latest thinking in health and behavioural economics, social psychology, neuroscience, management and social network analysis, this book provides a cornucopia of case studies and ideas, to educate and inspire a new generation of managers, policymakers and anyone wanting to navigate through the rough seas of overload.
Publisher: Bloomsbury Publishing
ISBN: 1472926854
Category : Business & Economics
Languages : en
Pages : 361
Book Description
Shortlisted for the CMI's Management Book of the Year Award 2018 and the Business Book Awards 2018 Twenty-five years after the arrival of the Internet, we are drowning in data and deadlines. Humans and machines are in fully connected overdrive - and starting to become entwined as never before. Truly, it is an Age of Overload. We can never have imagined that absorbing so much information while trying to maintain a healthy balance in our personal and professional lives could feel so complex, dissatisfying and unproductive. Something is missing. That something, Julia Hobsbawm argues in this ground-breaking book, is Social Health, a new blueprint for modern connectedness. She begins with the premise that much of what we think about healthy ways to live have not been updated any more than have most post-war modern institutions, which are themselves also struggling in the twenty-first century. In 1946, the World Health Organization defined 'health' as 'a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.' What we understood by 'social' in the middle of the last century now desperately needs an update. In Fully Connected Julia Hobsbawm takes us on a journey – often a personal one, 'from Telex to Twitter' – to illustrate how the answer to the Age of Overload can come from devising management-based systems which are both highly practical and yet intuitive, and which draw inspiration from the huge advances the world has made in tackling other kinds of health, specifically nutrition, exercise, and mental well-being. Drawing on the latest thinking in health and behavioural economics, social psychology, neuroscience, management and social network analysis, this book provides a cornucopia of case studies and ideas, to educate and inspire a new generation of managers, policymakers and anyone wanting to navigate through the rough seas of overload.
Connection Generation
Author: Iggy Pintado
Publisher: ConnectGen Pty Limited
ISBN: 143922532X
Category : Computers
Languages : en
Pages : 148
Book Description
A fascinating and remarkable study of how connection affects our place in society and business and the challenges and opportunities this connectedness presents.
Publisher: ConnectGen Pty Limited
ISBN: 143922532X
Category : Computers
Languages : en
Pages : 148
Book Description
A fascinating and remarkable study of how connection affects our place in society and business and the challenges and opportunities this connectedness presents.
Connectography
Author: Parag Khanna
Publisher: Random House
ISBN: 0812988566
Category : Business & Economics
Languages : en
Pages : 530
Book Description
From the visionary bestselling author of The Second World and How to Run the World comes a bracing and authoritative guide to a future shaped less by national borders than by global supply chains, a world in which the most connected powers—and people—will win. Connectivity is the most revolutionary force of the twenty-first century. Mankind is reengineering the planet, investing up to ten trillion dollars per year in transportation, energy, and communications infrastructure linking the world’s burgeoning megacities together. This has profound consequences for geopolitics, economics, demographics, the environment, and social identity. Connectivity, not geography, is our destiny. In Connectography, visionary strategist Parag Khanna travels from Ukraine to Iran, Mongolia to North Korea, Pakistan to Nigeria, and across the Arctic Circle and the South China Sea to explain the rapid and unprecedented changes affecting every part of the planet. He shows how militaries are deployed to protect supply chains as much as borders, and how nations are less at war over territory than engaged in tugs-of-war over pipelines, railways, shipping lanes, and Internet cables. The new arms race is to connect to the most markets—a race China is now winning, having launched a wave of infrastructure investments to unite Eurasia around its new Silk Roads. The United States can only regain ground by fusing with its neighbors into a super-continental North American Union of shared resources and prosperity. Connectography offers a unique and hopeful vision for the future. Khanna argues that new energy discoveries and technologies have eliminated the need for resource wars; ambitious transport corridors and power grids are unscrambling Africa’s fraught colonial borders; even the Arab world is evolving a more peaceful map as it builds resource and trade routes across its war-torn landscape. At the same time, thriving hubs such as Singapore and Dubai are injecting dynamism into young and heavily populated regions, cyber-communities empower commerce across vast distances, and the world’s ballooning financial assets are being wisely invested into building an inclusive global society. Beneath the chaos of a world that appears to be falling apart is a new foundation of connectivity pulling it together. Praise for Connectography “Incredible . . . With the world rapidly changing and urbanizing, [Khanna’s] proposals might be the best way to confront a radically different future.”—The Washington Post “Clear and coherent . . . a well-researched account of how companies are weaving ever more complicated supply chains that pull the world together even as they squeeze out inefficiencies. . . . [He] has succeeded in demonstrating that the forces of globalization are winning.”—Adrian Woolridge, The Wall Street Journal “Bold . . . With an eye for vivid details, Khanna has . . . produced an engaging geopolitical travelogue.”—Foreign Affairs “For those who fear that the world is becoming too inward-looking, Connectography is a refreshing, optimistic vision.”—The Economist “Connectivity has become a basic human right, and gives everyone on the planet the opportunity to provide for their family and contribute to our shared future. Connectography charts the future of this connected world.”—Marc Andreessen, general partner, Andreessen Horowitz “Khanna’s scholarship and foresight are world-class. A must-read for the next president.”—Chuck Hagel, former U.S. secretary of defense This title has complex layouts that may take longer to download.
Publisher: Random House
ISBN: 0812988566
Category : Business & Economics
Languages : en
Pages : 530
Book Description
From the visionary bestselling author of The Second World and How to Run the World comes a bracing and authoritative guide to a future shaped less by national borders than by global supply chains, a world in which the most connected powers—and people—will win. Connectivity is the most revolutionary force of the twenty-first century. Mankind is reengineering the planet, investing up to ten trillion dollars per year in transportation, energy, and communications infrastructure linking the world’s burgeoning megacities together. This has profound consequences for geopolitics, economics, demographics, the environment, and social identity. Connectivity, not geography, is our destiny. In Connectography, visionary strategist Parag Khanna travels from Ukraine to Iran, Mongolia to North Korea, Pakistan to Nigeria, and across the Arctic Circle and the South China Sea to explain the rapid and unprecedented changes affecting every part of the planet. He shows how militaries are deployed to protect supply chains as much as borders, and how nations are less at war over territory than engaged in tugs-of-war over pipelines, railways, shipping lanes, and Internet cables. The new arms race is to connect to the most markets—a race China is now winning, having launched a wave of infrastructure investments to unite Eurasia around its new Silk Roads. The United States can only regain ground by fusing with its neighbors into a super-continental North American Union of shared resources and prosperity. Connectography offers a unique and hopeful vision for the future. Khanna argues that new energy discoveries and technologies have eliminated the need for resource wars; ambitious transport corridors and power grids are unscrambling Africa’s fraught colonial borders; even the Arab world is evolving a more peaceful map as it builds resource and trade routes across its war-torn landscape. At the same time, thriving hubs such as Singapore and Dubai are injecting dynamism into young and heavily populated regions, cyber-communities empower commerce across vast distances, and the world’s ballooning financial assets are being wisely invested into building an inclusive global society. Beneath the chaos of a world that appears to be falling apart is a new foundation of connectivity pulling it together. Praise for Connectography “Incredible . . . With the world rapidly changing and urbanizing, [Khanna’s] proposals might be the best way to confront a radically different future.”—The Washington Post “Clear and coherent . . . a well-researched account of how companies are weaving ever more complicated supply chains that pull the world together even as they squeeze out inefficiencies. . . . [He] has succeeded in demonstrating that the forces of globalization are winning.”—Adrian Woolridge, The Wall Street Journal “Bold . . . With an eye for vivid details, Khanna has . . . produced an engaging geopolitical travelogue.”—Foreign Affairs “For those who fear that the world is becoming too inward-looking, Connectography is a refreshing, optimistic vision.”—The Economist “Connectivity has become a basic human right, and gives everyone on the planet the opportunity to provide for their family and contribute to our shared future. Connectography charts the future of this connected world.”—Marc Andreessen, general partner, Andreessen Horowitz “Khanna’s scholarship and foresight are world-class. A must-read for the next president.”—Chuck Hagel, former U.S. secretary of defense This title has complex layouts that may take longer to download.
Clarity
Author: Richard Yeager
Publisher: Createspace Independent Pub
ISBN: 9781480131620
Category : Business & Economics
Languages : en
Pages : 166
Book Description
In today's world, leaders at all levels are under tremendous pressure to perform, despite the constant changes and forces around them. Therefore, the need for connectedness within an organization has never been more important. As the number one untapped execution issue today, the degree to which an organization is “connected” to its formula for success remains an essential part to being successful. However, organizational unity is impossible without the common understanding that shared clarity provides. A groundbreaking new approach to creating organizational unity through shared understanding, Clarity: Creating Organizational Connectedness through Shared Clarity is based on the simple truth that connected organizations outperform. A remarkable new method to unlock human, team, and overall performance, this one little book produces big results. As experienced business professionals, the authors behind Clarity recognize that organizational stress and transition are the norm rather than the exception in today's workplace. As a result, they believe the ability to create and maintain shared clarity across the organization is more indispensable to success than ever before.Clarity is a revolutionary new business tool that emphasizes the principle of shared clarity as the gateway to organizational connectedness and high performance. By showing how great companies find ways to make everyone act “connected,” this remarkable guide illustrates how leaders can make employees be and feel important to the organization's formula for success.In today's hectic environment where the lack of clarity is often “the elephant in the room”, this revolutionary new book is one of the first to focus on this critical issue. From individual members of the organization to the organizational leaders, everyone can pick up this book and learn how to quickly become a more valuable contributor to success starting today.
Publisher: Createspace Independent Pub
ISBN: 9781480131620
Category : Business & Economics
Languages : en
Pages : 166
Book Description
In today's world, leaders at all levels are under tremendous pressure to perform, despite the constant changes and forces around them. Therefore, the need for connectedness within an organization has never been more important. As the number one untapped execution issue today, the degree to which an organization is “connected” to its formula for success remains an essential part to being successful. However, organizational unity is impossible without the common understanding that shared clarity provides. A groundbreaking new approach to creating organizational unity through shared understanding, Clarity: Creating Organizational Connectedness through Shared Clarity is based on the simple truth that connected organizations outperform. A remarkable new method to unlock human, team, and overall performance, this one little book produces big results. As experienced business professionals, the authors behind Clarity recognize that organizational stress and transition are the norm rather than the exception in today's workplace. As a result, they believe the ability to create and maintain shared clarity across the organization is more indispensable to success than ever before.Clarity is a revolutionary new business tool that emphasizes the principle of shared clarity as the gateway to organizational connectedness and high performance. By showing how great companies find ways to make everyone act “connected,” this remarkable guide illustrates how leaders can make employees be and feel important to the organization's formula for success.In today's hectic environment where the lack of clarity is often “the elephant in the room”, this revolutionary new book is one of the first to focus on this critical issue. From individual members of the organization to the organizational leaders, everyone can pick up this book and learn how to quickly become a more valuable contributor to success starting today.
Connected by Design
Author: Barry Wacksman
Publisher: John Wiley & Sons
ISBN: 1118907213
Category : Business & Economics
Languages : en
Pages : 261
Book Description
In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies—including Amazon, Apple and Google—have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams. Connected By Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.
Publisher: John Wiley & Sons
ISBN: 1118907213
Category : Business & Economics
Languages : en
Pages : 261
Book Description
In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies—including Amazon, Apple and Google—have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams. Connected By Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.