Author: Gerald S. RosenfelderPublisher:
ISBN:
Category :
Languages : en
Pages : 552
Book Description
The Strategy of Acquisition Versus the Process of Internal Research and Development for New Product Development in the High Technology Area of Multi-product, Multi-market Companies
Author: Gerald S. RosenfelderPublisher:
ISBN:
Category :
Languages : en
Pages : 552
Book Description
Dissertation Abstracts International
Author: Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 604
Book Description
IEEE International Engineering Management Conference
Author: 1992 International Engineering Management Conference
Author: Publisher: Institute of Electrical & Electronics Engineers(IEEE)
ISBN:
Category : Engineering
Languages : en
Pages : 392
Book Description
Strategic Marketing in the Global Forest Industries
Author: Heikki JuslinPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
Book Description
American Doctoral Dissertations
Author: Publisher:
ISBN:
Category : Dissertation abstracts
Languages : en
Pages : 728
Book Description
Multi-Project Strategy and Market-Share Growth
Author: Kentaro NobeokaPublisher: Forgotten Books
ISBN: 9780656536177
Category : Business & Economics
Languages : en
Pages : 50
Book Description
Excerpt from Multi-Project Strategy and Market-Share Growth: The Benefits of Rapid Design Transfer in New Product Development This study focuses on two other perspectives that have been often underestimated with respect to different ways to utilize existing product technologies within the firm. First, technologies that are based on existing products with some modifications or enhancements can be used in a redesign of the same product line for a replacement, or in other cases they can also be transferred to another product line that targets a different market segment from the original product. While, in the first case, firms enhance the competitiveness of an original product, in the second case, they transfer technologies of one product to others to capture a new market segment and achieve economies of scope in development. These two different applications of the same incremental change scheme have clearly different implications on market competition at the corporate level. It is necessary to analyze the impact of the incremental changes by separating effects of the pure product enhancement verses the scope strategies. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Index to American Doctoral Dissertations
Author: Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 1252
Book Description
Strategic Leadership in High Technology Management
Author: Publisher:
ISBN:
Category : High technology industries
Languages : en
Pages : 474
Book Description
Product Strategy for High Technology Companies
Author: Michael E. McGrathPublisher: McGraw Hill Professional
ISBN: 0071610340
Category : Business & Economics
Languages : en
Pages : 400
Book Description
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.