Author: Edward William McLaughlinPublisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 35
Book Description
The Strategic Role of Supermarket Buyer Intermediaries in New Product Selection
Author: Edward William McLaughlinPublisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 35
Book Description
The Strategic Role of Supermarket Buyer Intermediaries in New Product Selection
Author: Edward William McLaughlinPublisher:
ISBN:
Category :
Languages : en
Pages : 48
Book Description
An Exploratory Modeling of the Decision Process of New Product Selection by Supermarket Buyers
Author: Edward William McLaughlinPublisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 36
Book Description
New Product Procurement
Author: Peter J. FredericksPublisher:
ISBN:
Category : New products
Languages : en
Pages : 102
Book Description
The New Product Procurement Process
Author: Peter Joseph FredericksPublisher:
ISBN:
Category :
Languages : en
Pages : 308
Book Description
Dynamics in chains and networks
Author: H.J. BremmersPublisher: BRILL
ISBN: 9086865267
Category : Business & Economics
Languages : en
Pages : 630
Book Description
"Companies in food- and agribusiness chains and networks are facing ever-faster changes in the business environment, to which they must respond through continuous innovation. Societal concerns regarding animal welfare and environmental issues have to be met in a very competitive, increasingly global environment. The growing concern of consumers regarding the quality, traceability and environmental friendliness of products and processes call for fundamentally new ways of developing, producing and marketing products. New ways of organizing food supply networks, with new ties between firms and even between formerly separate sectors -such as the health and the food sector- are needed to cope with these new demands. This publication focusses on the dynamic response to these changes in chains and networks. Important topics include among others: critical success factors for design and control of innovative chains and networks, globalization of the business environment, effects of institutional and policy change, governance structures, technologies for managing interaction and design of information architectures for chains and networks."
Decision Criteria for New Product Acceptance and Success
Author: Edward W. MclaughlinPublisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
Book Description
Despite the rapid surge of new product introductions into the grocery product distribution system, relatively little is known about the process and acceptance criteria of trade buyers. In this work, Edward McLaughlin and Vithala Rao examine the crucial role played by trade buyers, and its place in the success of new product introduction. Their study integrates scholarly research and industry information as it explores the various processes used by manufacturers and trade intermediaries in developing and introducing new products. The book begins with a background survey of the overall structure of U.S. grocery distribution, along with a discussion of the key participants in new product introduction and their standard operating procedures. A broad framework for analyzing new product introductions is presented, and various methodologies that are useful in the process are explained. This is followed by an account of the extensive research conducted by the authors, focusing on new product acceptance by trade buyers, and drawn from three sources: publicly available information, survey data of actual buyer decisions, and buyer decisions based on hypothetical descriptions of new products. The statistical results on the relative importance of decision criteria are used to develop several management tools, including an expert system. The work concludes with a discussion of the implications of these results for marketing managers, procurement executives, and public policy makers. This book will be an important reference tool for practitioners involved in product procurement, as well as for students of marketing and sales.
A.E. Res
Author: Bibliography of Agriculture
Author: Strategic Management
Author: A. NagaPublisher: Vikas Publishing House
ISBN: 812594267X
Category : Business & Economics
Languages : en
Pages : 619
Book Description
In today’s world, ‘change’ is the only ‘constant’ factor. In the last few decades, there has been a radical change in how organizations function. To survive in this highly volatile environment, companies need a long-term strategic vision and thinking. In light of this, ‘strategic management’ has become a significant topic and is taught as the core subject in MBA/PGDM programmes in Indian universities and business schools. This is a book written in the context of the Indian business environment but with a global orientation. It is comprehensive and contemporary in its approach.