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Author: Phil Harris Publisher: SAGE ISBN: 9780761943938 Category : Business & Economics Languages : en Pages : 628
Book Description
Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.
Author: Phil Harris Publisher: SAGE ISBN: 9780761943938 Category : Business & Economics Languages : en Pages : 628
Book Description
Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.
Author: Rodrigo Navarro Publisher: ISBN: 9786500169362 Category : Languages : en Pages : 264
Book Description
Divided into 5 Chapters, the book brings theory, concepts, models, tools, recommendations and practical cases to optimize the performance of the Government Relations activity. As a result of doctoral research and the author's practical experience, who has over 30 years of experience in the field in large national and multinational companies, the work explores the level of Government influence in the context of non-market forces, and how companies can improve their strategic relationship with this particular stakeholder, contributing to the training of executives, consultants, academics and students, among others interested in the subject.
Author: Clarke Caywood Publisher: McGraw Hill Professional ISBN: 9780786311316 Category : Business & Economics Languages : en Pages : 612
Book Description
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Author: Mordecai Lee Publisher: Routledge ISBN: 1351541358 Category : Political Science Languages : en Pages : 274
Book Description
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
Author: David Coen Publisher: Oxford Handbooks Online ISBN: 0199214271 Category : Business & Economics Languages : en Pages : 804
Book Description
Business is one of the major power centres in modern society. The state seeks to check and channel that power so as to serve broader public policy objectives. However, if the way in which business is governed is ineffective or over burdensome, it may become more difficult to achieve desired goals such as economic growth or higher levels of employment. In a period of international economic crisis, the study of how business and government relate to each other in different countries isof more central importance than ever.These relationships have been studied from a number of different disciplinary perspectives - business studies, economics, economic history, law, and political science - and all of these are represented in this handbook. The first part of the book provides an introduction to the ways in which five different disciplines have approached the study of business and government. The second section, on the firm and the state, looks at how these entities interact in different settings, emphasising suchphenomena as the global firm and varieties of capitalism. The third section examines how business interacts with government in different parts of the world, including the United States, the EU, China, Japan and South America. The fourth section reviews changing patterns of market governance through aunifying theme of the role of regulation. Business-government relations can play out in divergent ways in different policy and the fifth section examines the contrasts between different key arenas such as competition policy, trade policy, training policy and environmental policy.The volume provides an authoritative overview with chapters by leading authorities on the current state of knowledge of business-government relations, but also points to ways in which this work might be developed in the future, e.g., through a political theory of the firm.
Author: Alison Theaker Publisher: Routledge ISBN: 1134369220 Category : Business & Economics Languages : en Pages : 377
Book Description
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Author: Michael Watkins Publisher: John Wiley & Sons ISBN: 0471151327 Category : Business & Economics Languages : en Pages : 273
Book Description
Play the game to win "More and more CEOs are discovering that managing one's businessenvironment is as important as managing operations, finance, andsales. Winning the Influence Game explains how a strategicgovernment relations program can make a major impact on thatenvironment at the federal, state, and local levels."-Douglas G.Pinkham, President, Public Affairs Council "A useful, detailed handbook that should find itself on thedesktop-or at the bedside-of every business leader. These are theskills that every business leader needs to succeed in theincreasingly complex and rapidly changing globalized economy inwhich they operate-and to gain competitive advantage for theircompany's future."-Ira Jackson, Director, Center for Business andGovernment, John F. Kennedy School of Government "Winning the Influence Game provides an excellent overview for thecorporate leader of how government can impact the bottom line-bothpositively and negatively. The clear, concise, and practical mannerin which the book is organized and information provided makes it anextremely useful resource to those charged with the responsibilityof creating an effective government relations program."-MargeryKraus, President and CEO, APCO Worldwide
Author: Charles S. Mack Publisher: Praeger ISBN: Category : Business & Economics Languages : en Pages : 296
Book Description
Government is the source of the largest cost of doing business. Corporations and business associations must, therefore, manage the business-government relationship with uncommon skill and vigor. Charles Mack, drawing upon his long, successful experience as a practitioner and teacher, asks other corporate and association executives to rethink their current government relations programs and implement them in new, more cost-effective and technologically proficient ways. A highly readable and practical guide to lobbying in all its forms, Mack's book emphasizes managing, and shows how to apply the various means of government relations to achieve specific, important results. Mack covers all of the tactics and techniques of the field—issues research, strategies, organization and management, direct lobbying, grassroots lobbying, political action, the use of coalitions and trade associations, and public relations. He discusses the use of new computer and communications technologies, benchmarking, lobbying structures and arenas from Washington to the European Union, current management practices (including compensation), the role of interest groups, legislative and electoral politics, and the practice of government relations in other countries. Government relations people will also find a useful discussion of the legislative and political influences that determine how lawmakers vote on issues, how to organize coalitions of diverse groups and get the most of association memberships, the essentials of mobilizing legislative support at the grassroots, and what to do—and not do—when lobbying foreign countries. Mack provides a clear explanation of how government relations works at the federal, state, local, and international levels. Offering practical, day-to-day guidance to experienced and upcoming government relations executives alike, this book will also have important things to say to legislative aides and other public policy administrators. A highly readable and practical guide to lobbying in all its forms, Mack's book emphasizes managing, and how to apply the various means of government relations to achieve specific, important results.
Author: Phil Harris Publisher: SAGE ISBN: 1473959071 Category : Business & Economics Languages : en Pages : 1011
Book Description
This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: Foundations of PA PA and its relationship to other Key Disciplines Emerging Trends in PA The Regional Development and Application of PA Case Studies of PA in Action Tactical Approaches to Executing PA. Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.
Author: Phil Harris
Author: Phil Harris
Author: Rodrigo Navarro
Author: Clarke Caywood
Author: Mordecai Lee
Author: David Coen
Author: Robert Grosse
Author: Alison Theaker
Author: Michael Watkins
Author: Charles S. Mack
Author: Phil Harris