Author: Adrienne Young
Publisher: Penguin
ISBN: 0593539435
Category : Language Arts & Disciplines
Languages : en
Pages : 225
Book Description
Your companion to writing a novel from start to finish, with thoughtful prompts, calendars, and checklists to guide you along the way. Wherever you are on your journey as a writer, The Storyteller’s Workbook is your one-stop shop for planning, writing, and pitching your novel. Find the space and freedom to create authentically with just enough structure and guidance to get you to the finish line. The workbook includes: calendars to record daily word counts, set and track goals, or keep due dates in sight progress coloring sheets to track milestones a fluid and customizable outline character development and world-building tools revision and polishing checklists prompts for creating a title worksheets for crafting an effective pitch, synopsis, and query to assist in selling your novel literary agent and query tracker sticker sheets filled with writerly wit and wisdom blank pages for brainstorming, sketching, or collecting research a place to plan and save rewards to keep you motivated No more keeping track of multiple notebooks and digital files—now all your work is in one place. Stay organized and inspired while you explore the farthest reaches of your imagination. The Storyteller’s Workbook is designed to empower you to write the story only you can tell. We’re going on this adventure together. It’s time to pick up your pen.
The Storyteller's Workbook
Author: Adrienne Young
Publisher: Penguin
ISBN: 0593539435
Category : Language Arts & Disciplines
Languages : en
Pages : 225
Book Description
Your companion to writing a novel from start to finish, with thoughtful prompts, calendars, and checklists to guide you along the way. Wherever you are on your journey as a writer, The Storyteller’s Workbook is your one-stop shop for planning, writing, and pitching your novel. Find the space and freedom to create authentically with just enough structure and guidance to get you to the finish line. The workbook includes: calendars to record daily word counts, set and track goals, or keep due dates in sight progress coloring sheets to track milestones a fluid and customizable outline character development and world-building tools revision and polishing checklists prompts for creating a title worksheets for crafting an effective pitch, synopsis, and query to assist in selling your novel literary agent and query tracker sticker sheets filled with writerly wit and wisdom blank pages for brainstorming, sketching, or collecting research a place to plan and save rewards to keep you motivated No more keeping track of multiple notebooks and digital files—now all your work is in one place. Stay organized and inspired while you explore the farthest reaches of your imagination. The Storyteller’s Workbook is designed to empower you to write the story only you can tell. We’re going on this adventure together. It’s time to pick up your pen.
Publisher: Penguin
ISBN: 0593539435
Category : Language Arts & Disciplines
Languages : en
Pages : 225
Book Description
Your companion to writing a novel from start to finish, with thoughtful prompts, calendars, and checklists to guide you along the way. Wherever you are on your journey as a writer, The Storyteller’s Workbook is your one-stop shop for planning, writing, and pitching your novel. Find the space and freedom to create authentically with just enough structure and guidance to get you to the finish line. The workbook includes: calendars to record daily word counts, set and track goals, or keep due dates in sight progress coloring sheets to track milestones a fluid and customizable outline character development and world-building tools revision and polishing checklists prompts for creating a title worksheets for crafting an effective pitch, synopsis, and query to assist in selling your novel literary agent and query tracker sticker sheets filled with writerly wit and wisdom blank pages for brainstorming, sketching, or collecting research a place to plan and save rewards to keep you motivated No more keeping track of multiple notebooks and digital files—now all your work is in one place. Stay organized and inspired while you explore the farthest reaches of your imagination. The Storyteller’s Workbook is designed to empower you to write the story only you can tell. We’re going on this adventure together. It’s time to pick up your pen.
The Organizational Storytelling Workbook
Author: David Collins
Publisher: Routledge
ISBN: 1000071928
Category : Business & Economics
Languages : en
Pages : 179
Book Description
This workbook is an interactive guide for leaders and managers to help you tell compelling stories at work. The Organizational Storytelling Workbook offers: a critical engagement with academic debates on organizational storytelling; and a series of exercises designed to allow users to improve their capability as organizational storytellers. The text begins with a chapter which locates organizational storytelling within a critical account of organizational cultures. This book argues that managerial accounts of organizational culture offer a limited appreciation of the ways in which people think, feel and act and suggests storytelling as a means of redeeming our understanding of all matters cultural. Having secured this new appreciation of culture and storytelling the workbook develops a series of maxims and exercises designed to allow users: (a) to improve their storytelling practice; and (b) to reassess the cultural assumptions and priorities revealed through their practice. Enriched with interactive features to walk managers practically through the process of improving their storytelling skills, including practical exercises, contemplative questions, and space to respond creatively to the ideas in the book, this workbook is the perfect companion to any executive or postgraduate course in storytelling as well as a useful and enjoyable companion to any individual manager that wishes to improve their skills.
Publisher: Routledge
ISBN: 1000071928
Category : Business & Economics
Languages : en
Pages : 179
Book Description
This workbook is an interactive guide for leaders and managers to help you tell compelling stories at work. The Organizational Storytelling Workbook offers: a critical engagement with academic debates on organizational storytelling; and a series of exercises designed to allow users to improve their capability as organizational storytellers. The text begins with a chapter which locates organizational storytelling within a critical account of organizational cultures. This book argues that managerial accounts of organizational culture offer a limited appreciation of the ways in which people think, feel and act and suggests storytelling as a means of redeeming our understanding of all matters cultural. Having secured this new appreciation of culture and storytelling the workbook develops a series of maxims and exercises designed to allow users: (a) to improve their storytelling practice; and (b) to reassess the cultural assumptions and priorities revealed through their practice. Enriched with interactive features to walk managers practically through the process of improving their storytelling skills, including practical exercises, contemplative questions, and space to respond creatively to the ideas in the book, this workbook is the perfect companion to any executive or postgraduate course in storytelling as well as a useful and enjoyable companion to any individual manager that wishes to improve their skills.
The Storyteller's Secret
Author: Carmine Gallo
Publisher: St. Martin's Press
ISBN: 1466882697
Category : Business & Economics
Languages : en
Pages : 289
Book Description
How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"? They told brilliant stories. In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?
Publisher: St. Martin's Press
ISBN: 1466882697
Category : Business & Economics
Languages : en
Pages : 289
Book Description
How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"? They told brilliant stories. In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?
Long Story Short
Author: Margot Leitman
Publisher: Sasquatch Books
ISBN: 1632170280
Category : Language Arts & Disciplines
Languages : en
Pages : 322
Book Description
A Moth storytelling champion shows you how to leave your audience spellbound in this bestselling, practical guide to powerful storytelling—through writing, public speaking, and more. Using a fun, irreverent, and infographic approach, Margot Leitman breaks storytelling into concrete components. Whether you want to write a great wedding toast, deliver a compelling keynote speech, or simply entertain friends and family, comedian and Moth 5-time champion storyeller Margot Leitman provides a clear and engaging roadmap to telling your own personal stories in this approachable storytelling guide. From content and structure to emotional impact and delivery, Leitman guides you through the entire storytelling process, providing personal anecdotes, relatable examples, and practical exercises along the way. Table of Contents Part 1: Getting Started Chapter 1. You Already Have Great Stories Chapter 2. Getting Past Fear Chapter 3. The Truth Chapter 4. The Universal Theme Chapter 5. The Thesis-Based Story Part 2: Elements of a Story Chapter 6. Passion Chapter 7. Layering a Story Chapter 8. Perspective Chapter 9. Character Chapter 10. Rooting for the Storyteller Chapter 11. The Full Circle Chapter 12. Someone Else’s Story Chapter 13. The Unexpected Chapter 14. The Benign Part 3: The Performance and Beyond Chapter 15. How to Memorize & Vocalize a Story Chapter 16. The Business of Storytelling "This book is essential—a reminder that the world would be a better place if everyone knew how to tell a good story." —Diana Spechler, author and seven-time Moth StorySLAM winner
Publisher: Sasquatch Books
ISBN: 1632170280
Category : Language Arts & Disciplines
Languages : en
Pages : 322
Book Description
A Moth storytelling champion shows you how to leave your audience spellbound in this bestselling, practical guide to powerful storytelling—through writing, public speaking, and more. Using a fun, irreverent, and infographic approach, Margot Leitman breaks storytelling into concrete components. Whether you want to write a great wedding toast, deliver a compelling keynote speech, or simply entertain friends and family, comedian and Moth 5-time champion storyeller Margot Leitman provides a clear and engaging roadmap to telling your own personal stories in this approachable storytelling guide. From content and structure to emotional impact and delivery, Leitman guides you through the entire storytelling process, providing personal anecdotes, relatable examples, and practical exercises along the way. Table of Contents Part 1: Getting Started Chapter 1. You Already Have Great Stories Chapter 2. Getting Past Fear Chapter 3. The Truth Chapter 4. The Universal Theme Chapter 5. The Thesis-Based Story Part 2: Elements of a Story Chapter 6. Passion Chapter 7. Layering a Story Chapter 8. Perspective Chapter 9. Character Chapter 10. Rooting for the Storyteller Chapter 11. The Full Circle Chapter 12. Someone Else’s Story Chapter 13. The Unexpected Chapter 14. The Benign Part 3: The Performance and Beyond Chapter 15. How to Memorize & Vocalize a Story Chapter 16. The Business of Storytelling "This book is essential—a reminder that the world would be a better place if everyone knew how to tell a good story." —Diana Spechler, author and seven-time Moth StorySLAM winner
Storytelling Workbook for Beginners
Author: B. Rain Bennett
Publisher: Flying Flounder Publishing
ISBN: 9781736213506
Category : Business & Economics
Languages : en
Pages : 200
Book Description
You do not just have one story to tell. You have endless stories inside of you, just waiting to be told. The goal of the Storytelling Workbook for Beginners is to help you work your storytelling muscles on a daily or weekly basis, so you can be able to spot storytelling opportunities at any given time and know which story will be the most effective to use. By setting up a simple story structure for you to understand and follow, as well as a routine practice of working that storytelling muscle, you can create up to 100 stories with this one workbook. And soon, you will be well on your way to becoming a compelling storyteller! From filmmaker and storytelling expert Rain Bennett, this workbook establishes the "Four Ps" that serve as the framework of his award-winning stories -- People, Problem, Purpose, and Platform.This workbook is perfect for entrepreneurs, marketers, communication directors, small to medium business owners, nonprofit communicators, influencers, competitive storytellers, and people who know that stories create human connections!
Publisher: Flying Flounder Publishing
ISBN: 9781736213506
Category : Business & Economics
Languages : en
Pages : 200
Book Description
You do not just have one story to tell. You have endless stories inside of you, just waiting to be told. The goal of the Storytelling Workbook for Beginners is to help you work your storytelling muscles on a daily or weekly basis, so you can be able to spot storytelling opportunities at any given time and know which story will be the most effective to use. By setting up a simple story structure for you to understand and follow, as well as a routine practice of working that storytelling muscle, you can create up to 100 stories with this one workbook. And soon, you will be well on your way to becoming a compelling storyteller! From filmmaker and storytelling expert Rain Bennett, this workbook establishes the "Four Ps" that serve as the framework of his award-winning stories -- People, Problem, Purpose, and Platform.This workbook is perfect for entrepreneurs, marketers, communication directors, small to medium business owners, nonprofit communicators, influencers, competitive storytellers, and people who know that stories create human connections!
Cassandra Speaks
Author: Elizabeth Lesser
Publisher: HarperCollins
ISBN: 0062887203
Category : Social Science
Languages : en
Pages : 304
Book Description
What story would Eve have told about picking the apple? Why is Pandora blamed for opening the box? And what about the fate of Cassandra who was blessed with knowing the future but cursed so that no one believed her? What if women had been the storytellers? Elizabeth Lesser believes that if women’s voices had been equally heard and respected throughout history, humankind would have followed different hero myths and guiding stories—stories that value caretaking, champion compassion, and elevate communication over vengeance and violence. Cassandra Speaks is about the stories we tell and how those stories become the culture. It’s about the stories we still blindly cling to, and the ones that cling to us: the origin tales, the guiding myths, the religious parables, the literature and films and fairy tales passed down through the centuries about women and men, power and war, sex and love, and the values we live by. Stories written mostly by men with lessons and laws for all of humanity. We have outgrown so many of them, and still they endure. This book is about what happens when women are the storytellers too—when we speak from our authentic voices, when we flex our values, when we become protagonists in the tales we tell about what it means to be human. Lesser has walked two main paths in her life—the spiritual path and the feminist one—paths that sometimes cross but sometimes feel at cross-purposes. Cassandra Speaks is her extraordinary merging of the two. The bestselling author of Broken Open and Marrow, Lesser is a beloved spiritual writer, as well as a leading feminist thinker. In this book she gives equal voice to the cool water of her meditative self and the fire of her feminist self. With her trademark gifts of both humor and insight, she offers a vision that transcends the either/or ideologies on both sides of the gender debate. Brilliantly structured into three distinct parts, Part One explores how history is carried forward through the stories a culture tells and values, and what we can do to balance the scales. Part Two looks at women and power and expands what it means to be courageous, daring, and strong. And Part Three offers “A Toolbox for Inner Strength.” Lesser argues that change in the culture starts with inner change, and that no one—woman or man—is immune to the corrupting influence of power. She provides inner tools to help us be both strong-willed and kind-hearted. Cassandra Speaks is a beautifully balanced synthesis of storytelling, memoir, and cultural observation. Women, men and all people will find themselves in the pages of this book, and will come away strengthened, opened, and ready to work together to create a better world for all people.
Publisher: HarperCollins
ISBN: 0062887203
Category : Social Science
Languages : en
Pages : 304
Book Description
What story would Eve have told about picking the apple? Why is Pandora blamed for opening the box? And what about the fate of Cassandra who was blessed with knowing the future but cursed so that no one believed her? What if women had been the storytellers? Elizabeth Lesser believes that if women’s voices had been equally heard and respected throughout history, humankind would have followed different hero myths and guiding stories—stories that value caretaking, champion compassion, and elevate communication over vengeance and violence. Cassandra Speaks is about the stories we tell and how those stories become the culture. It’s about the stories we still blindly cling to, and the ones that cling to us: the origin tales, the guiding myths, the religious parables, the literature and films and fairy tales passed down through the centuries about women and men, power and war, sex and love, and the values we live by. Stories written mostly by men with lessons and laws for all of humanity. We have outgrown so many of them, and still they endure. This book is about what happens when women are the storytellers too—when we speak from our authentic voices, when we flex our values, when we become protagonists in the tales we tell about what it means to be human. Lesser has walked two main paths in her life—the spiritual path and the feminist one—paths that sometimes cross but sometimes feel at cross-purposes. Cassandra Speaks is her extraordinary merging of the two. The bestselling author of Broken Open and Marrow, Lesser is a beloved spiritual writer, as well as a leading feminist thinker. In this book she gives equal voice to the cool water of her meditative self and the fire of her feminist self. With her trademark gifts of both humor and insight, she offers a vision that transcends the either/or ideologies on both sides of the gender debate. Brilliantly structured into three distinct parts, Part One explores how history is carried forward through the stories a culture tells and values, and what we can do to balance the scales. Part Two looks at women and power and expands what it means to be courageous, daring, and strong. And Part Three offers “A Toolbox for Inner Strength.” Lesser argues that change in the culture starts with inner change, and that no one—woman or man—is immune to the corrupting influence of power. She provides inner tools to help us be both strong-willed and kind-hearted. Cassandra Speaks is a beautifully balanced synthesis of storytelling, memoir, and cultural observation. Women, men and all people will find themselves in the pages of this book, and will come away strengthened, opened, and ready to work together to create a better world for all people.
Storytellers Way
Author: Ashley
Publisher: Hawthorn Press
ISBN: 1907359648
Category : Performing Arts
Languages : en
Pages : 270
Book Description
Learn how to tell stories for entertainment, teaching, coaching, healing or making meaning. It contains a wealth of stories, exercises, questions, tips and insights to guide your storytelling path, offering time-tested and trusted ways to improve your skills, overcome blocks and become a confident and inspirational storyteller.
Publisher: Hawthorn Press
ISBN: 1907359648
Category : Performing Arts
Languages : en
Pages : 270
Book Description
Learn how to tell stories for entertainment, teaching, coaching, healing or making meaning. It contains a wealth of stories, exercises, questions, tips and insights to guide your storytelling path, offering time-tested and trusted ways to improve your skills, overcome blocks and become a confident and inspirational storyteller.
Lead with a Story
Author: Paul Smith
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814420303
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814420303
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Wired for Story
Author: Lisa Cron
Publisher: Ten Speed Press
ISBN: 1607742462
Category : Language Arts & Disciplines
Languages : en
Pages : 274
Book Description
This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper. The vast majority of writing advice focuses on “writing well” as if it were the same as telling a great story. This is exactly where many aspiring writers fail—they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain’s hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won’t hold anyone’s interest. Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.
Publisher: Ten Speed Press
ISBN: 1607742462
Category : Language Arts & Disciplines
Languages : en
Pages : 274
Book Description
This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper. The vast majority of writing advice focuses on “writing well” as if it were the same as telling a great story. This is exactly where many aspiring writers fail—they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain’s hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won’t hold anyone’s interest. Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.
Brand Storytelling
Author: Miri Rodriguez
Publisher: Kogan Page Publishers
ISBN: 1398610097
Category : Business & Economics
Languages : en
Pages : 257
Book Description
Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.
Publisher: Kogan Page Publishers
ISBN: 1398610097
Category : Business & Economics
Languages : en
Pages : 257
Book Description
Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.