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Author: Mark Havel Publisher: Theme Park Press ISBN: 9781683902126 Category : Languages : en Pages : 162
Book Description
Monsieur Mouse After the success of Disneyland, Walt Disney World, and sister parks, it seemed like a no-brainer: build a new Disney theme park near Paris, where millions of Europeans could come see Mickey. Soon, however, Disney was at risk of losing not just its money but its infallible magic as well. The story of Disneyland Paris starts from the very beginning, with Walt's original Disney theme park in California, the park that started it all. Havel then reviews how one park became many, as Disney built more theme parks in Florida, Tokyo, and then Paris. We go on a journey to see how Disneyland Paris got built, how the French reacted to it, the many ways in which it differs from the parks that came before it, and the troubles that very nearly led to its closure. Havel also explores the park's legacy and how it affected the Disney theme parks that came after it, and then speculates what the future might hold for Disneyland Paris.
Author: Mark Havel Publisher: Theme Park Press ISBN: 9781683902126 Category : Languages : en Pages : 162
Book Description
Monsieur Mouse After the success of Disneyland, Walt Disney World, and sister parks, it seemed like a no-brainer: build a new Disney theme park near Paris, where millions of Europeans could come see Mickey. Soon, however, Disney was at risk of losing not just its money but its infallible magic as well. The story of Disneyland Paris starts from the very beginning, with Walt's original Disney theme park in California, the park that started it all. Havel then reviews how one park became many, as Disney built more theme parks in Florida, Tokyo, and then Paris. We go on a journey to see how Disneyland Paris got built, how the French reacted to it, the many ways in which it differs from the parks that came before it, and the troubles that very nearly led to its closure. Havel also explores the park's legacy and how it affected the Disney theme parks that came after it, and then speculates what the future might hold for Disneyland Paris.
Author: Andrew Lainsbury Publisher: ISBN: Category : Business & Economics Languages : en Pages : 312
Book Description
Branded a "cultural Chernobyl" and the "tragic kingdom," the Euro Disney Resort has been on its own thrill ride since opening in 1992. The much publicized version of the Magic Kingdom gave Europeans alcohol-free "mocktails," surly employees, even colors too muted for the Disney image. Facing financial disaster, was it any wonder that Disney execs found themselves wishing upon a star for answers? After so many knee-jerk criticisms of Euro Disney, this book combines firsthand experience and research to shed new light on claims that the park is nothing more than a form of American cultural imperialism. Andrew Lainsbury, a former Euro Disney employee who knows what the park meant to its visitors, goes beyond media bites and academic scorn to examine Europe's love/hate relationship with Euro Disneyland and some of the undiscussed issues surrounding it. Once Upon an American Dream is a story of global capitalism on a grand scale. Lainsbury has plumbed company archives and interviewed key players to give readers the real view from Le Chateau de la Belle au Bois Dormant (Sleeping Beauty's Castle). He cracks open the Euro Disney controversy to reveal the park not as a tragic experiment in exporting American culture but the result of European efforts to import a popular form of American entertainment. Lainsbury tells how the Walt Disney Company came to build a European park and locate it in France, how political negotiations affected its design and development, how it was promoted to continental audiences, and what caused its widely publicized financial woes before being rescued by a real prince from Saudi Arabia. He reveals what it took to win back the hearts of skeptical Europeans—such as serving wine, selling flashy merchandise, and placating disgruntled workers. Finally, he looks into the magic mirror to speculate on the role of Euro Disney and the Walt Disney Company in the twenty-first century. Ultimately, Lainsbury shows that cultural imperialism is not an exclusively American phenomenon but a global corporate strategy—and that global corporatism, by needing to be responsive to consumers, is so complex that it may not be as monolithic as feared. Once Upon an American Dream is a fairy tale for our times, reminding us that, for all the critical huffing and puffing, the creation and marketing of pleasure is what Euro Disneyland is all about.
Author: Alain Littaye Publisher: Aldebaran Publishing ISBN: Category : Art Languages : en Pages : 366
Book Description
The acclaimed Disneyland Paris, From Sketch to Reality book is now available in an English eBook special edition with a major update! Not only the book has 40 new pages more than in the regular 320 pages printed edition, but it includes also 118 pictures more in addition to the 750 pictures and artworks of the regular edition, so the book has now around 15% more pages and pictures! The printed edition of the book is now out of stock and copies are sold at very high prices on the web by various sellers, so this eBook edition is a unique chance to get the book at the best price ever! Disneyland Paris, From Sketch to Reality tells the story of the creation of Disneyland Paris thanks to interviews by Didier Ghez of dozens of Disney Imagineers and 250 Imagineering artworks as well as 600 pictures of the park and resort. There is new pages for all attractions which have been updated recently or added in the park since the book was published 17 years ago, i.e new pages for Pirates of Caribbean, Star Tours 2, Hyperspace Mountain, Buzz Lightyear, Big Thunder Mountain, Meet Mickey, Mickey's Philarmagic, Hotel New York, and of course Phantom Manor which reopened recently, with 16 new pages for Phantom Manor only! And because it is a digital edition we don't need to care about the number of pages, so i've put back the full pages on the beloved Visionarium attraction, now extinct. The originally 320 pages book is now a 364 pages book ( not counting the front and back cover ), and this eBook edition also include a selection of 60+ of the best videos about the park, Imagineering, hotels, and more! The Disneyland Paris, From Sketch to Reality book is an absolute must-have for every Disneyland Paris and Disney theme parks fan!
Author: Chris Nichols Publisher: ISBN: 9783836563482 Category : Architecture Languages : en Pages : 0
Book Description
Discover the story of Disneyland, Walt Disney's visionary theme park in Anaheim, California. This bountiful visual history includes stunning color photographs, concept drawings, as well as ephemera from the historical collections of the Walt Disney Company and the golden age of photojournalism, to trace the park's development and immersive...
Author: Sabrina Mittermeier Publisher: Intellect (UK) ISBN: 9781789383270 Category : Amusement parks Languages : en Pages : 288
Book Description
The writing is academic, but it is not inaccessible. It will have wide disciplinary appeal within academia, as tourism studies cross into a variety of fields including history, American studies, fandom studies, performance studies and cultural studies. It will be invaluable to those working in the field of theme park scholarship and the study of Disney theme parks, theme parks in general and related areas like world's expositions and spaces of the consumer and lifestyle worlds. It will also be of interest to Disney fans, those who have visited any of the parks or are interested to know more about the parks and their cultural situation and context.
Author: RH Disney Publisher: Golden/Disney ISBN: 0736436189 Category : Juvenile Fiction Languages : en Pages : 28
Book Description
This imaginative Little Golden Book, originally published in 1955, tells the story of the creation of Disneyland and the little man who lives there. Boys and girls ages 2 to 5 will love joining Mickey Mouse and Donald Duck as they meet little Patrick Begorra. Great for Disney fans, theme park enthusiasts, and Little Golden Book collectors of all ages!
Author: Vanessa Hunt Publisher: Disney Editions ISBN: 9781484715475 Category : Art Languages : en Pages : 0
Book Description
It all started with a map. . . . Maps of the Disney Parks are more than just atlases used by guests to find their way to Big Thunder Mountain Railroad. They are snapshots of a place and time, relics treasured by collectors, and gorgeous pieces of artwork. In fact, it was a map-imagined by Walt Disney and drawn by Herbert Ryman-that was used to sell the idea of Disneyland to investors. Unfold this book bursting with beautiful maps from when the very first Disney Park opened in 1955 right up to today. Discover details on how and why the domestic and international parks have changed over time, and enjoy six decades worth of skillful creativity.
Author: Jennifer L. Clinehens Publisher: Jennifer L. Clinehens ISBN: Category : Business & Economics Languages : en Pages : 222
Book Description
What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com
Author: Mark Havel
Author: Mark Havel
Author: Andrew Lainsbury
Author: Alain Littaye
Author: Chris Nichols
Author: Sabrina Mittermeier
Author: Valerie Bodden
Author: RH Disney
Author: Terence Jackson
Author: Vanessa Hunt
Author: Jennifer L. Clinehens