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Author: Joan McCain Publisher: ISBN: Category : Languages : en Pages : 86
Book Description
Advertising education is 100 years old in 2005. What was necessary to earn a degree in advertising, and how American universities prepared students for it, had a research champion in Billy I. Ross, who did extensive study on curriculum and degree requirements beginning in the 1960s. His last study was in 1991. The World Wide Web, Internet, digital communications and emerging consumer communication choices and preferences have educators discussing changes in advertising curriculum in the new millennium. Some challenges remain constant, while others present a new frontier. An advertising education summit in 2001, sponsored by the American Advertising Federation and the Advertising Department of the University of Texas at Austin, produced a White Paper with thoughtful recommendations that meant to shape advertising study in the future. This research project and paper is designed to update Ross’ work, providing a descriptive studyoin advertising curricula for 2005, and to provide benchmarks for the curriculabased recommendations provided by the 2001 Advertising Education Summit.
Author: Joan McCain Publisher: ISBN: Category : Languages : en Pages : 86
Book Description
Advertising education is 100 years old in 2005. What was necessary to earn a degree in advertising, and how American universities prepared students for it, had a research champion in Billy I. Ross, who did extensive study on curriculum and degree requirements beginning in the 1960s. His last study was in 1991. The World Wide Web, Internet, digital communications and emerging consumer communication choices and preferences have educators discussing changes in advertising curriculum in the new millennium. Some challenges remain constant, while others present a new frontier. An advertising education summit in 2001, sponsored by the American Advertising Federation and the Advertising Department of the University of Texas at Austin, produced a White Paper with thoughtful recommendations that meant to shape advertising study in the future. This research project and paper is designed to update Ross’ work, providing a descriptive studyoin advertising curricula for 2005, and to provide benchmarks for the curriculabased recommendations provided by the 2001 Advertising Education Summit.
Author: Melissa Moore Publisher: Springer ISBN: 3319119273 Category : Business & Economics Languages : en Pages : 331
Book Description
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled New Meaning for Marketing in a New Millennium.
Author: Stephen Chaikind Publisher: Routledge ISBN: 1317927834 Category : Education Languages : en Pages : 219
Book Description
The 2001 Yearbook of the AEFA reaffirms the connections between the field of education finance and the wider education community. Among the topics it examines are curricula reform, outcome assessment, accountability, community control, and privatization. 2001.
Author: Kevin Jennings Publisher: Beacon Press ISBN: 0807055875 Category : Education Languages : en Pages : 193
Book Description
Twenty completely new stories of negotiating the triumphs and challenges of being an LGBT educator in the twenty-first century For more than twenty years, the One Teacher in Ten series has served as an invaluable source of strength and inspiration for lesbian, gay, bisexual, and transgender educators. This all-new edition brings together stories from across America—and around the world—resulting in a rich tapestry of varied experiences. From a teacher who feels he must remain closeted in the comparative safety of New York City public schools to teachers who are out in places as far afield as South Africa and China, the teachers and school administrators in One Teacher in Ten in the New Millennium prove that LGBT educators are as diverse and complex as humanity itself. Voices largely absent from the first two editions—including transgender people, people of color, teachers working in rural districts, and educators from outside the United States—feature prominently in this new collection, providing a fuller and deeper understanding of the triumphs and challenges of being an LGBT teacher today.
Author: Smith, Brent Publisher: IGI Global ISBN: 1466697857 Category : Business & Economics Languages : en Pages : 316
Book Description
A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.
Author: D. Suresh Kumar Publisher: CRC Press ISBN: 100020488X Category : Health & Fitness Languages : en Pages : 284
Book Description
Ayurveda or "the sacred knowledge of longevity" has been practiced in India and many Asian countries since time immemorial. Interest in Ayurveda started growing all over the world in the late 1970s, following the Alma Ata Declaration adopted by the W.H.O. in 1978. Ayurveda in the New Millennium: Emerging Roles and Future Challenges attempts to survey the progress made in this field and to formulate a course of action to take Ayurveda through the new millennium. It also identifies the many stumbling blocks that need to be removed if Ayurveda is to cater to the needs of a wider audience. Features: Newer insights into the history of Ayurveda Regulatory aspects of the manufacture of ayurvedic medicines Industrial production of traditional ayurvedic medicines Quality control The scientific rationale of single herb therapy Biological effects of ayurvedic formulations Optimization of ancient wisdom and newer knowledge Conservation of threatened herbs Nutraceuticals and cosmeceuticals from Ayurveda Critical view of Ayurveda in the West Direction for the Ayurveda renaissance Ayurveda in the New Millennium: Emerging Roles and Future Challenges describes the strength of Ayurveda and how to usher in the Ayurveda renaissance. This book will be of interest to proponents of Ayurveda and all branches of traditional and alternative medicine. Experts from the fields of medicine, pharmacology, new drug discovery and food technology will also find it useful.
Author: Joan McCain
Author: Joan McCain
Author: Melissa Moore
Author: Marcelo Suarez-Orozco
Author: Stephen Chaikind
Author: Billy I. Ross
Author: Kevin Jennings
Author: Billy I. Ross
Author: Smith, Brent
Author: D. Suresh Kumar
Author: Library of Congress