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Author: Wolfgang Donsbach Publisher: Routledge ISBN: 1136447849 Category : Language Arts & Disciplines Languages : en Pages : 266
Book Description
Since its original articulation in the early 1970s, the 'spiral of silence' theory has become one of the most studied theories of communication and public opinion. It has been tested in varied sociopolitical contexts, with different issues and across communication systems around the world. Attracting the interest of scholars from communication, political science, sociology, public opinion and psychology, it has become both the subject of tempestuous academic debate as well as a mainstay in courses on communication theory globally. Reflecting substantial new thinking, this collection provides a comprehensive examination of the spiral of silence theory, offering a synthesis of prior research as well as a solid platform for future study. It addresses various ideological and methodological criticisms of the theory, links the theory with allied areas of scholarship, and provides analyses of empirical tests. Contributors join together to present a breadth of disciplinary and international perspectives. As a distinctive and innovative examination of this influential theory, this volume serves as a key resource for future research and scholarship in communicaiton, public opinion, and political science.
Author: Wolfgang Donsbach Publisher: Routledge ISBN: 1136447849 Category : Language Arts & Disciplines Languages : en Pages : 266
Book Description
Since its original articulation in the early 1970s, the 'spiral of silence' theory has become one of the most studied theories of communication and public opinion. It has been tested in varied sociopolitical contexts, with different issues and across communication systems around the world. Attracting the interest of scholars from communication, political science, sociology, public opinion and psychology, it has become both the subject of tempestuous academic debate as well as a mainstay in courses on communication theory globally. Reflecting substantial new thinking, this collection provides a comprehensive examination of the spiral of silence theory, offering a synthesis of prior research as well as a solid platform for future study. It addresses various ideological and methodological criticisms of the theory, links the theory with allied areas of scholarship, and provides analyses of empirical tests. Contributors join together to present a breadth of disciplinary and international perspectives. As a distinctive and innovative examination of this influential theory, this volume serves as a key resource for future research and scholarship in communicaiton, public opinion, and political science.
Author: Gabriel Weimann Publisher: SUNY Press ISBN: 9780791421413 Category : Social Science Languages : en Pages : 390
Book Description
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Author: Elisabeth Noelle-Neumann Publisher: University of Chicago Press ISBN: 0226589366 Category : Social Science Languages : en Pages : 282
Book Description
Noelle-Newmann's classic on public opinion as a form of social control was originally published in German in 1980 and first published in English in 1984. This revised edition adds three new chapters to summarize ongoing research, new findings, and new developments. Annotation copyright by Book News, Inc., Portland, OR
Author: Jennifer Brown Publisher: Routledge ISBN: 1136626751 Category : Art Languages : en Pages : 545
Book Description
This book situates the complexity of violence within its broader context and covers a wide span of sexual violence including sexual harassment, bullying and murder as well as domestic violence.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1668463083 Category : Computers Languages : en Pages : 1378
Book Description
Much of the world has access to internet and social media. The internet has quickly become a new hub for not only communication, but also community development. In most communities, people develop new cultural norms and identity development through social media usage. However, while these new lines of communication are helpful to many, challenges such as social media addiction, cyberbullying, and misinformation lurk on the internet and threaten forces both within and beyond the internet. The Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture is a comprehensive resource on the impact social media has on an individuals’ identity formation as well as its usage within society and cultures. It explores new research methodologies and findings into the behavior of users on social media as well as the effects of social media on society and culture as a whole. Covering topics such as cultural diversity, online deception, and youth impact, this major reference work is an essential resource for computer scientists, online community moderators, sociologists, business leaders and managers, marketers, advertising agencies, government officials, libraries, students and faculty of higher education, researchers, and academicians.
Author: Jorge Volpi Escalante Publisher: ISBN: 9780974888187 Category : Literary Collections Languages : en Pages : 0
Book Description
"In Spite of teh Dark Silence," presents a biographical perspective on the tragic life of the poet and chemist Jorge Cuesta. Cuesta was one of the founders of Los Contemporáneos, an influential twentieth-century literary movement. The poetic voice of Cuesta's verses can be heard throughout, offering insights into the creative and destructive forces and impulses in his work that eventually led to a mental ward?and a shocking suicide at thirty-eight.
Author: Lynda Lee Kaid Publisher: Routledge ISBN: 1135650950 Category : History Languages : en Pages : 560
Book Description
This volume brings together the major thrusts of research and theory in political communication. For scholars/researchers/students in political communication, mass communication, and political science; and for readers in public opinion, political psychol
Author: Arthur Asa Berger Publisher: Routledge ISBN: 1315424711 Category : Language Arts & Disciplines Languages : en Pages : 297
Book Description
This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger’s informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger introduces the key theorists who shaped our concepts of communication while also describing the varied processes and settings in which communication occurs. Messages is a strong option for instructors who want a student-friendly alternative to the standard encyclopedic textbook.This text:•Contains chapters on key contemporary topics such as social media, communication and identity, and visual communication •Includes accessible popular cultural examples ranging from advertisements to folk tales to James Bond films, all based on Berger’s years of expertise as an author and scholar in mass media and popular culture•Incorporates useful pedagogical features such as exercises, quotes from key theorists, and cartoons
Author: Gabriel Weimann Publisher: SUNY Press ISBN: 9780791421420 Category : Social Science Languages : en Pages : 388
Book Description
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Author: Wolfgang Donsbach
Author: Wolfgang Donsbach
Author: Gabriel Weimann
Author: Elisabeth Noelle-Neumann
Author: Jennifer Brown
Author: Management Association, Information Resources
Author: Jorge Volpi Escalante
Author: Hsiu-Hui Sun
Author: Lynda Lee Kaid
Author: Arthur Asa Berger
Author: Gabriel Weimann