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Author: Niall Cook Publisher: Routledge ISBN: 1351939882 Category : Business & Economics Languages : en Pages : 215
Book Description
Social software has taken the Internet by storm, fuelling huge growth in collaborative authoring platforms (such as blogs, wikis and podcasts) and massive expansion in social networking communities. These technologies have generated an unprecedented level of consumer participation and it is now time for businesses to embrace them as part of their own information and knowledge management strategies. Enterprise 2.0 is one of the first books to explain the impact that social software will have inside the corporate firewall, and ultimately how staff will work together in the future. Niall Cook helps you to navigate this emerging landscape and introduces the key concepts that make up 'Enterprise 2.0'. The 4Cs model at the heart of the book uses practical examples from well known companies in a range of industry sectors to illustrate how to apply Enterprise 2.0 to encourage communication, cooperation, collaboration and connection between employees and customers in your own company. Erudite, well-researched and highly readable, this book is essential for anyone involved in knowledge, information and library management, as well as those implementing social software tools inside organizations. It will also appeal to marketing, advertising, public relations and internal communications professionals who need to exploit the opportunities social software offers for significant business impact and competitive advantage.
Author: Deanna Zandt Publisher: Berrett-Koehler Publishers ISBN: 160509417X Category : Political Science Languages : en Pages : 193
Book Description
Social networks can be so much more than a way to find your high school friends or learn what your favorite celebrity had for breakfast. They can be powerful tools for changing the world. With Share This! both regular folks of a progressive bent and committed activists can learn how to go beyond swapping movie reviews and vacation photos (not that there's anything wrong with that). At the moment the same kinds of people who dominate the dialog off-line are dominating it online, and things will never change if that doesn't change. Progressives need to get on social networks and share their stories, join conversations, connect with others—and not just others exactly like themselves. It's vital to reach out across all those ethnic/gender/preference/class/age lines that exist even within the progressive camp. As Deanna Zandt puts it, “creating a just society is sort of like the evolution of the species—if you have a bunch of the same DNA mixing together the species mutates poorly and eventually dies off.” But there are definitely dos and don'ts. Zandt delves into exactly what people are and are not looking for in online exchanges. How to be a good guest. What to share. Why authenticity is more important than just about anything, including traditional notions of expertise or authority. She addresses some common fears, like worrying about giving too much about yourself away, blurring the lines between your professional and personal life, or getting buried under a steaming heap of information overload. And she offers detailed, nuts-and bolts “how to get started” advice for both individuals and organizations. The Internet is upending hierarchies and freeing the flow of information in a way that makes the invention of the printing press seem like an historical footnote. Share This! shows how to take advantage of this unprecedented opportunity to make marginalized voices heard and support real, fundamental change—and, incidentally, have some fun doing it.
Author: Niall Cook Publisher: Routledge ISBN: 1351939882 Category : Business & Economics Languages : en Pages : 215
Book Description
Social software has taken the Internet by storm, fuelling huge growth in collaborative authoring platforms (such as blogs, wikis and podcasts) and massive expansion in social networking communities. These technologies have generated an unprecedented level of consumer participation and it is now time for businesses to embrace them as part of their own information and knowledge management strategies. Enterprise 2.0 is one of the first books to explain the impact that social software will have inside the corporate firewall, and ultimately how staff will work together in the future. Niall Cook helps you to navigate this emerging landscape and introduces the key concepts that make up 'Enterprise 2.0'. The 4Cs model at the heart of the book uses practical examples from well known companies in a range of industry sectors to illustrate how to apply Enterprise 2.0 to encourage communication, cooperation, collaboration and connection between employees and customers in your own company. Erudite, well-researched and highly readable, this book is essential for anyone involved in knowledge, information and library management, as well as those implementing social software tools inside organizations. It will also appeal to marketing, advertising, public relations and internal communications professionals who need to exploit the opportunities social software offers for significant business impact and competitive advantage.
Author: Anthony Giddens Publisher: John Wiley & Sons ISBN: 0745666604 Category : Political Science Languages : en Pages : 130
Book Description
The idea of finding a 'third way' in politics has been widely discussed over recent months - not only in the UK, but in the US, Continental Europe and Latin America. But what is the third way? Supporters of the notion haven't been able to agree, and critics deny the possibility altogether. Anthony Giddens shows that developing a third way is not only a possibility but a necessity in modern politics.
Author: Don Ross Publisher: MIT Press ISBN: 0262681692 Category : Philosophy Languages : en Pages : 381
Book Description
Philosophers and behavioral scientists discuss what, if anything, of the traditional concept of individual conscious will can survive recent scientific discoveries that human decision-making is distributed across different brain processes and through the social environment. Recent scientific findings about human decision making would seem to threaten the traditional concept of the individual conscious will. The will is threatened from "below" by the discovery that our apparently spontaneous actions are actually controlled and initiated from below the level of our conscious awareness, and from "above" by the recognition that we adapt our actions according to social dynamics of which we are seldom aware. In Distributed Cognition and the Will, leading philosophers and behavioral scientists consider how much, if anything, of the traditional concept of the individual conscious will survives these discoveries, and they assess the implications for our sense of freedom and responsibility. The contributors all take science seriously, and they are inspired by the idea that apparent threats to the cogency of the idea of will might instead become the basis of its reemergence as a scientific subject. They consider macro-scale issues of society and culture, the micro-scale dynamics of the mind/brain, and connections between macro-scale and micro-scale phenomena in the self-guidance and self-regulation of personal behavior. Contributors George Ainslie, Wayne Christensen, Andy Clark, Paul Sheldon Davies, Daniel C. Dennett, Lawrence A. Lengbeyer, Dan Lloyd, Philip Pettit, Don Ross, Tamler Sommers, Betsy Sparrow, Mariam Thalos, Jeffrey B. Vancouver, Daniel M. Wegner, Tadeusz W. Zawidzki
Author: Norman Blaikie Publisher: Polity ISBN: 0745634494 Category : Psychology Languages : en Pages : 257
Book Description
Since its initial publication, this highly respected text has provided students with a critical review of the major research paradigms in the social sciences and the logics or strategies of enquiry associated with them. This second edition has been revised and updated.
Author: Justin Blaney D.M. Publisher: Post Hill Press ISBN: 1642935476 Category : Business & Economics Languages : en Pages : 191
Book Description
Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. Will Post for Profit unpacks the critical components that are necessary to successfully navigate today’s complex digital world, in an in-depth, how-to, and easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
Author: Patrick Riley Publisher: iUniverse ISBN: 9781583484241 Category : Philosophy Languages : en Pages : 276
Book Description
At the heart of representative government is the question: "What makes government and its agents legitimate authorities?" The notion of consent, of a social contract between the citizen and his government, is central to this problem. That contract allows the government to rule over the citizen and to exact obedience from him in return for certain protections and goods he needs.
Author: Will Storr Publisher: William Collins ISBN: 9780008354640 Category : Languages : en Pages : 304
Book Description
From the Sunday Times bestselling author of The Science of Storytelling comes a bold and ambitious investigation of status that will redefine human culture for our times There's something humans desire even more than gold. It's a fundamental drive that's common to all humanity, cutting across race, gender, age and culture. Our need for it is such that exactly how much of it we possess dramatically effects not only our happiness and well-being but also our physical health. It'sstatus, argues Will Storr. You can't understand human behaviour without understanding The Status Game. This game, which we are all playing, is not only the secret of our success, but also of our most evil behaviour. Everything is subordinate to status, and humans aren't unique in our complicity with it. By reflecting on the various ways humans negotiate this game - through status hierarchies, values, myths and sacred markers, Storr gives readers a master class in this most malevolent of social mysteries.
Author: Peter L. Berger Publisher: Open Road Media ISBN: 1453215468 Category : Social Science Languages : en Pages : 313
Book Description
A watershed event in the field of sociology, this text introduced “a major breakthrough in the sociology of knowledge and sociological theory generally” (George Simpson, American Sociological Review). In this seminal book, Peter L. Berger and Thomas Luckmann examine how knowledge forms and how it is preserved and altered within a society. Unlike earlier theorists and philosophers, Berger and Luckmann go beyond intellectual history and focus on commonsense, everyday knowledge—the proverbs, morals, values, and beliefs shared among ordinary people. When first published in 1966, this systematic, theoretical treatise introduced the term social construction,effectively creating a new thought and transforming Western philosophy.
Author: Niall Cook
Author: Deanna Zandt
Author: Niall Cook
Author: Anthony Giddens
Author: Don Ross
Author: Will Durant
Author: Norman Blaikie
Author: Justin Blaney D.M.
Author: Patrick Riley
Author: Will Storr
Author: Peter L. Berger