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Author: Rebekah Buege Publisher: Morgan James Publishing ISBN: 1636981127 Category : Self-Help Languages : en Pages : 201
Book Description
Most people waste years of their life, not because they don’t know their purpose, but because their attention is broken, scattered, and sold to the highest bidder without their knowledge. Imagine a day where you’re mentally present, fully focused, and at peace. Even though you’re more productive than usual, you don’t feel rushed or impatient with yourself. You’re protected from distractions, notifications, and thoughts that used to steal your attention away from the moment. Your day feels full, but manageable, because you enjoy most of what’s on your calendar. Days like this are only possible when you start paying attention. Social Currency is an examination of the value of one’s attention, how to protect and invest that attention, practical ways to create a joyful life, and why this matters now more than ever.
Author: Rebekah Buege Publisher: Morgan James Publishing ISBN: 1636981127 Category : Self-Help Languages : en Pages : 201
Book Description
Most people waste years of their life, not because they don’t know their purpose, but because their attention is broken, scattered, and sold to the highest bidder without their knowledge. Imagine a day where you’re mentally present, fully focused, and at peace. Even though you’re more productive than usual, you don’t feel rushed or impatient with yourself. You’re protected from distractions, notifications, and thoughts that used to steal your attention away from the moment. Your day feels full, but manageable, because you enjoy most of what’s on your calendar. Days like this are only possible when you start paying attention. Social Currency is an examination of the value of one’s attention, how to protect and invest that attention, practical ways to create a joyful life, and why this matters now more than ever.
Author: Dan Geddes Publisher: ISBN: 9789081999700 Category : American wit and humor Languages : en Pages : 192
Book Description
"Enjoy this hilarious collection of satires, reviews, news, poems, and short stories from The Satirist: America's Most Critical Journal."--P. [4] of cover.
Author: Tracy L. Tuten Publisher: SAGE ISBN: 1526424541 Category : Business & Economics Languages : en Pages : 548
Book Description
**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. Suitable for modules and courses on social media marketing.
Author: María del Carmen Sánchez-Carreira Publisher: Taylor & Francis ISBN: 1000907643 Category : Business & Economics Languages : en Pages : 269
Book Description
This book constitutes a novel contribution, combining recent theoretical developments and empirical contributions, as well as the recent and latest trends and challenges on the issue of Forgotten Spaces. Forgotten Spaces - like the Forgotten Regions, in particular - are spaces that in potential can and do create significant value (if their resources are properly rediscovered) and create many potential costs (if these spaces are increasingly neglected by economic agents). The editors have identified a gap in current research because there is not enough empirical evidence about these places, as well as about the role of their actors. Abandoning regions can lead to, for example, pollution, uncontrolled forest fires, vandalism heritage deterioration, and potentially untreated industrial facilities, carrying potential costs not only in environmental sustainability, but also in values such as landscape aesthetics. Thus, this book reflects on the dimensions of the identification of such Forgotten Spaces, on the design of policies focused on minimizing associated costs and on the scope of programs to promote these areas, not only for upgrading them but also for promoting their environmental sustainability. The comparative approach of the empirical part also allows knowledge and experience from diverse longitudes and latitudes. The editors highlight the richness of the experience of Latin American countries, the polarization and interesting experiences from several sector rediscovered in Europe, as well as the holistic cases coming from several African experiences. This book will attract the attention of academicians, politicians and ultimately the attention of all decision-makers who most likely are forgetting many of the Spaces around them.
Author: Wendy K. Bendoni Publisher: Bloomsbury Publishing ISBN: 1474238998 Category : Business & Economics Languages : en Pages : 273
Book Description
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption Economy - Global Perspective of Social Media
Author: Publisher: ISBN: Category : Languages : en Pages : 48
Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author: Lana Swartz Publisher: Yale University Press ISBN: 0300233221 Category : Business & Economics Languages : en Pages : 270
Book Description
A new vision of money as a communication technology that creates and sustains invisible--often exclusive--communities "In an engaging and timely work, brimming with fascinating anecdotes and historical and literary references, Lana Swartz brilliantly illustrates how financial technologies are quietly transforming how we socialize and what it means to belong."--Jonathan Zittrain, author of The Future of the Internet: And How to Stop It One of the basic structures of everyday life, money is at its core a communication media. Payment systems--cash, card, app, or Bitcoin--are informational and symbolic tools that integrate us into, or exclude us from, the society that surrounds us. Examining the social politics of financial technologies, Lana Swartz reveals what's at stake when we pay. This accessible and insightful analysis comes at a moment of disruption: from "fin-tech" startups to cryptocurrencies, a variety of technologies are poised to unseat traditional financial infrastructures. Swartz explains these changes, traces their longer histories, and demonstrates their consequences. She shows just how important these invisible systems are. Getting paid and paying determines whether or not you can put food on the table. The data that payment produces is uniquely revelatory--and newly valuable. New forms of money create new forms of identity, new forms of community, and new forms of power.
Author: Cam Marston Publisher: John Wiley & Sons ISBN: 1118078101 Category : Business & Economics Languages : en Pages : 169
Book Description
Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong! What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each. Author has a winning track record with his previous book, Motivating The "What's In It for Me?" Workforce Unique in preparing you and your sales team to sell cross generationally, not just to one generation or other Highly energetic and engaging to read, Generational Selling Tactics that Work is full of immediately actionable ideas for each generation so you can sell confidently and deliver superb service to each of these unique demographics.
Author: Carol McNamara Publisher: Rowman & Littlefield ISBN: 166692346X Category : Political Science Languages : en Pages : 259
Book Description
The essays in this volume address the chief challenges and principal tensions in the operation of our civil society in order to consider possible paths forward. Discussion opens with a diagnostic analysis of what presently ails American public life and then turns to address various tensions. These include meritocracy, multiculturalism, issues of race, technology, and populist nationalism in American democracy today. A number of authors address the condition of civil conversation within the university and across American society. The collection then engages debates over the continued relevance and durability of liberal ideas and institutions; whether we have accessible means and resources to channel digital technology more fruitfully for the sake of human achievement and well-being; and how some have endeavored to revitalize the American civic vocation through both scholarly and practical education. Finally, the volume closes with a call to restore civic friendship, properly understood, as the foundation for renewing America’s civic compact.
Author: Rebekah Buege
Author: Rebekah Buege
Author: Jonah Berger
Author: Dan Geddes
Author: Tracy L. Tuten
Author: María del Carmen Sánchez-Carreira
Author: Wendy K. Bendoni
Author: 
Author: Lana Swartz
Author: Cam Marston
Author: Carol McNamara