Author: Donna Kay Lau
Publisher: Booktango
ISBN: 1468926411
Category : Health & Fitness
Languages : en
Pages : 84
Book Description
"The Secret Sauce for Indoor Cycling Instructors, How to Market your Cycling Studio, Plan, and Teach your Classes", is written for Indoor cycling instructors, Cycling Studio's, Gym coordinators, Fitness Instructors, Indoor cycling enthusiasts, and owners. Donna Kay Lau has worked in the fitness industry for over 18 years, and she shares her creativity and observations in a growing fitness Industry. How to keep your students, clients, and customers coming back. In a society that is getting busier everyday, she discusses what it takes to market your clients, and to keep them engaged with her secrets. Contraindicated movements are discussed, common injuries, and advice. Cycling studios and coordinators, get suggestions about trying out instructors, and planning a schedule that involves periodized training, Heart rate monitor programs, planning special events, and charities. "The Secret Sauce...", is a go to book for new and existing instructors for ideas, and guidelines for teaching the best class possible. A book that Donna Kay Lau would have wanted available to her when she received her training and certifications, this is a perfect compliment to the educational material the instructor, and Facility coordinator needs for the other things that the general manual does not cover, all from her experience. Donna was the former Training coordinator, for the education department for SPINNING, the international indoor cycling training company. Her out of the box thinking brings new fresh ideas. Fitness enthusiasts will also benefit to read this book, If you demand educated instructors we can change the cycling classes that are training ineffectively, and keep the sport thriving. Donna's passion for teaching is noticeable, as she is sharing and mentoring, all her creativity, experience, education, is used to pay it forward to the next generation of cycling instructors, and coordinators of programs to keep it thriving. Spin On!
The Secret Sauce for Indoor Cycling Instructors
Author: Donna Kay Lau
Publisher: Booktango
ISBN: 1468926411
Category : Health & Fitness
Languages : en
Pages : 84
Book Description
"The Secret Sauce for Indoor Cycling Instructors, How to Market your Cycling Studio, Plan, and Teach your Classes", is written for Indoor cycling instructors, Cycling Studio's, Gym coordinators, Fitness Instructors, Indoor cycling enthusiasts, and owners. Donna Kay Lau has worked in the fitness industry for over 18 years, and she shares her creativity and observations in a growing fitness Industry. How to keep your students, clients, and customers coming back. In a society that is getting busier everyday, she discusses what it takes to market your clients, and to keep them engaged with her secrets. Contraindicated movements are discussed, common injuries, and advice. Cycling studios and coordinators, get suggestions about trying out instructors, and planning a schedule that involves periodized training, Heart rate monitor programs, planning special events, and charities. "The Secret Sauce...", is a go to book for new and existing instructors for ideas, and guidelines for teaching the best class possible. A book that Donna Kay Lau would have wanted available to her when she received her training and certifications, this is a perfect compliment to the educational material the instructor, and Facility coordinator needs for the other things that the general manual does not cover, all from her experience. Donna was the former Training coordinator, for the education department for SPINNING, the international indoor cycling training company. Her out of the box thinking brings new fresh ideas. Fitness enthusiasts will also benefit to read this book, If you demand educated instructors we can change the cycling classes that are training ineffectively, and keep the sport thriving. Donna's passion for teaching is noticeable, as she is sharing and mentoring, all her creativity, experience, education, is used to pay it forward to the next generation of cycling instructors, and coordinators of programs to keep it thriving. Spin On!
Publisher: Booktango
ISBN: 1468926411
Category : Health & Fitness
Languages : en
Pages : 84
Book Description
"The Secret Sauce for Indoor Cycling Instructors, How to Market your Cycling Studio, Plan, and Teach your Classes", is written for Indoor cycling instructors, Cycling Studio's, Gym coordinators, Fitness Instructors, Indoor cycling enthusiasts, and owners. Donna Kay Lau has worked in the fitness industry for over 18 years, and she shares her creativity and observations in a growing fitness Industry. How to keep your students, clients, and customers coming back. In a society that is getting busier everyday, she discusses what it takes to market your clients, and to keep them engaged with her secrets. Contraindicated movements are discussed, common injuries, and advice. Cycling studios and coordinators, get suggestions about trying out instructors, and planning a schedule that involves periodized training, Heart rate monitor programs, planning special events, and charities. "The Secret Sauce...", is a go to book for new and existing instructors for ideas, and guidelines for teaching the best class possible. A book that Donna Kay Lau would have wanted available to her when she received her training and certifications, this is a perfect compliment to the educational material the instructor, and Facility coordinator needs for the other things that the general manual does not cover, all from her experience. Donna was the former Training coordinator, for the education department for SPINNING, the international indoor cycling training company. Her out of the box thinking brings new fresh ideas. Fitness enthusiasts will also benefit to read this book, If you demand educated instructors we can change the cycling classes that are training ineffectively, and keep the sport thriving. Donna's passion for teaching is noticeable, as she is sharing and mentoring, all her creativity, experience, education, is used to pay it forward to the next generation of cycling instructors, and coordinators of programs to keep it thriving. Spin On!
Bikini for Life-Exercise Success
Author: Donna Kay Lau
Publisher: Booktango
ISBN: 1468952390
Category : Health & Fitness
Languages : en
Pages : 98
Book Description
Bikini for Life-Exercise Success, a Trainer's Observations of What Works After Training Clients for Years, is a book written by Donna Kay Lau, Fitness Trainer for 16+ years, Lau who has been an athlete herself has written a book with her observations of what really works. Many exercise books and diet books have written about what new or recent trends and fads are out there, where we need all the creativity of the latest and the greatest, Lau just writes about what works. Lau has trained and still trains clients for all these years and gets results. Lau has for over 16+ years combined her experience as a wellness/fitness coach, she has applied her success and experience as an artist and animator, in a very competitive field, to achieve goals outside of the gym as well. Lau elaborates and gives her opinions on exercise trends, and what she believes is the simplest way to just be successful with exercise and nutrition. This candid book explains what she uses with and for her clients, and has motivated many people to continue to have great health, fitness, wellness, and performance. This book covers the simplist things that just work. Lau has spread to all of her clients over the years to focus on health and wellness before trying to focus on performance or how you look, and explains her experiences in the fitness industry, and sheds information on how you can have exercise success. After observing many clients fail prior to training them, Lau gets her clients to be creative and Lau's approach to exercise and wellness is refreshing and realistic, Lau's clients gleam with SUCCESS and they keep coming back for years! The title Bikini for Life...is her mantra that she lives by to remind herself to always keep trying to be healthy not just to look great in a Bikini, but to never stop giving up on looking great and feeling great for Life. It is never too late for wellness.
Publisher: Booktango
ISBN: 1468952390
Category : Health & Fitness
Languages : en
Pages : 98
Book Description
Bikini for Life-Exercise Success, a Trainer's Observations of What Works After Training Clients for Years, is a book written by Donna Kay Lau, Fitness Trainer for 16+ years, Lau who has been an athlete herself has written a book with her observations of what really works. Many exercise books and diet books have written about what new or recent trends and fads are out there, where we need all the creativity of the latest and the greatest, Lau just writes about what works. Lau has trained and still trains clients for all these years and gets results. Lau has for over 16+ years combined her experience as a wellness/fitness coach, she has applied her success and experience as an artist and animator, in a very competitive field, to achieve goals outside of the gym as well. Lau elaborates and gives her opinions on exercise trends, and what she believes is the simplest way to just be successful with exercise and nutrition. This candid book explains what she uses with and for her clients, and has motivated many people to continue to have great health, fitness, wellness, and performance. This book covers the simplist things that just work. Lau has spread to all of her clients over the years to focus on health and wellness before trying to focus on performance or how you look, and explains her experiences in the fitness industry, and sheds information on how you can have exercise success. After observing many clients fail prior to training them, Lau gets her clients to be creative and Lau's approach to exercise and wellness is refreshing and realistic, Lau's clients gleam with SUCCESS and they keep coming back for years! The title Bikini for Life...is her mantra that she lives by to remind herself to always keep trying to be healthy not just to look great in a Bikini, but to never stop giving up on looking great and feeling great for Life. It is never too late for wellness.
Two Turns from Zero
Author: Stacey Griffith
Publisher: HarperCollins
ISBN: 0062496867
Category : Biography & Autobiography
Languages : en
Pages : 172
Book Description
A sartorial follow-up to her hilarious memoir in stories, Fat Girl Walking, internet personality Brittany Gibbons once again deep dives into the world of the plus size woman, this time chronicling her love/hate (but mostly hate) relationship with what fashion. From Pinterest boards and Instagram posts to shop windows and ad campaigns, fashion is everywhere. We shop and dress for practical reasons like job interviews or to make a good impression at the board meeting. We shop and dress for more adventurous reasons—for dates, to woo a lover, to catch someone’s eye. Clothes are armor for women, and we wrap a lot of meaning in what we choose to wear. As plus-size spokesmodel and blogger Brittany Gibbons knows, what we choose to wear is especially important, and especially emotional, for curvy women. This isn’t only because curvy women feel underrepresented and underserved by the fashion world. For the curvy woman who struggles with feelings of self-worth and a lack of confidence the feeling of "why bother" can come crashing in. You can’t help but think "wouldn’t leggings and a slouchy sweater just be easier?" Especially when we, like every other woman on the planet, are facing greater, real-life obstacles like raising kids, attending college, keeping your marriage together, paying bills, and a myriad of other daily struggles. Everyone has those days where they hate their body, they hate their clothes, but self-confidence and strength can come from a great outfit. Brittany is determined to help women, curvy and otherwise, embrace fashion and all the bumps and lumps that come with it. An "overdue love letter" to her body, Brittany delves into the hilarity and the humility of her quest to find her own personal style—to break out of a rut of maternity underwear and men’s undershirts once and for all. From wardrobe malfunctions, to fashion advice, to mom bodies and the perfect pose, The Clothes Make the Girl (Look Fat)? is the empowered battle cry all women deserve.
Publisher: HarperCollins
ISBN: 0062496867
Category : Biography & Autobiography
Languages : en
Pages : 172
Book Description
A sartorial follow-up to her hilarious memoir in stories, Fat Girl Walking, internet personality Brittany Gibbons once again deep dives into the world of the plus size woman, this time chronicling her love/hate (but mostly hate) relationship with what fashion. From Pinterest boards and Instagram posts to shop windows and ad campaigns, fashion is everywhere. We shop and dress for practical reasons like job interviews or to make a good impression at the board meeting. We shop and dress for more adventurous reasons—for dates, to woo a lover, to catch someone’s eye. Clothes are armor for women, and we wrap a lot of meaning in what we choose to wear. As plus-size spokesmodel and blogger Brittany Gibbons knows, what we choose to wear is especially important, and especially emotional, for curvy women. This isn’t only because curvy women feel underrepresented and underserved by the fashion world. For the curvy woman who struggles with feelings of self-worth and a lack of confidence the feeling of "why bother" can come crashing in. You can’t help but think "wouldn’t leggings and a slouchy sweater just be easier?" Especially when we, like every other woman on the planet, are facing greater, real-life obstacles like raising kids, attending college, keeping your marriage together, paying bills, and a myriad of other daily struggles. Everyone has those days where they hate their body, they hate their clothes, but self-confidence and strength can come from a great outfit. Brittany is determined to help women, curvy and otherwise, embrace fashion and all the bumps and lumps that come with it. An "overdue love letter" to her body, Brittany delves into the hilarity and the humility of her quest to find her own personal style—to break out of a rut of maternity underwear and men’s undershirts once and for all. From wardrobe malfunctions, to fashion advice, to mom bodies and the perfect pose, The Clothes Make the Girl (Look Fat)? is the empowered battle cry all women deserve.
Fighting Globesity
Author: Philip Mills
Publisher:
ISBN: 9781869418540
Category : Environmental protection
Languages : en
Pages : 303
Book Description
One of the most significant books to have been written by a New Zealand business leader. Phillip Mills, the Ernst and Young Entrepreneur of the Year and a global exporter of fitness programmes to 71 countries, has spent the last year forming his views on health and fitness and sustainability into an engaging and challenging book, Fighting Globesity. All New Zealanders should read it. As Phillip jokes, "What would a couple of gym bunnies know about climate change and sustainability?" As it turns out, rather a lot. Phillip has done wide reading and research in this area over the last few years. From that he has distilled a carefully argued message: we need to get fit and stay fit, we need to consume fewer resources, we need to urgently engage with health and climate change issues - and we can make a difference. In this he may well be a step ahead of many other business thinkers. Accompanied by exercise and training programmes, nutritional information, recipes and more, FIGHTING GLOBESITY is a perfect health, fitness and philosophy package. FIGHTING GLOBESITY - A Practical Guide To Personal Health And Global Sustainability combines the Mills's experience to create a cutting-edge lifestyle prescription which will be sustainable for both the individual and the planet.
Publisher:
ISBN: 9781869418540
Category : Environmental protection
Languages : en
Pages : 303
Book Description
One of the most significant books to have been written by a New Zealand business leader. Phillip Mills, the Ernst and Young Entrepreneur of the Year and a global exporter of fitness programmes to 71 countries, has spent the last year forming his views on health and fitness and sustainability into an engaging and challenging book, Fighting Globesity. All New Zealanders should read it. As Phillip jokes, "What would a couple of gym bunnies know about climate change and sustainability?" As it turns out, rather a lot. Phillip has done wide reading and research in this area over the last few years. From that he has distilled a carefully argued message: we need to get fit and stay fit, we need to consume fewer resources, we need to urgently engage with health and climate change issues - and we can make a difference. In this he may well be a step ahead of many other business thinkers. Accompanied by exercise and training programmes, nutritional information, recipes and more, FIGHTING GLOBESITY is a perfect health, fitness and philosophy package. FIGHTING GLOBESITY - A Practical Guide To Personal Health And Global Sustainability combines the Mills's experience to create a cutting-edge lifestyle prescription which will be sustainable for both the individual and the planet.
Training & Development For Dummies
Author: Elaine Biech
Publisher: John Wiley & Sons
ISBN: 1119896002
Category : Business & Economics
Languages : en
Pages : 466
Book Description
Retain outstanding talent with a successful training and development program One of the best ways to retain great talent in your business is to deliver a strong training and development program—and this book gives you the tools to do just that. Featuring the latest strides in talent development, such as social learning, hybrid training, creating videos, and more, it arms you with everything you need to upskill employees to be more effective, productive, satisfied, and loyal. Develop a robust training and development program Foster a supportive and innovative work environment Use mentoring, coaching, and informal learning effectively Align learning to your organization’s needs Engage your employees with a motivating training program using the helpful guidance in Training & Development For Dummies!
Publisher: John Wiley & Sons
ISBN: 1119896002
Category : Business & Economics
Languages : en
Pages : 466
Book Description
Retain outstanding talent with a successful training and development program One of the best ways to retain great talent in your business is to deliver a strong training and development program—and this book gives you the tools to do just that. Featuring the latest strides in talent development, such as social learning, hybrid training, creating videos, and more, it arms you with everything you need to upskill employees to be more effective, productive, satisfied, and loyal. Develop a robust training and development program Foster a supportive and innovative work environment Use mentoring, coaching, and informal learning effectively Align learning to your organization’s needs Engage your employees with a motivating training program using the helpful guidance in Training & Development For Dummies!
CCSP For Dummies
Author: Arthur J. Deane
Publisher: John Wiley & Sons
ISBN: 139421281X
Category : Computers
Languages : en
Pages : 407
Book Description
Get CCSP certified and elevate your career into the world of cloud security CCSP For Dummies is a valuable resource for anyone seeking to gain their Certified Cloud Security Professional (CCSP) certification and advance their cloud security career. This book offers a thorough review of subject knowledge in all six domains, with real-world examples and scenarios, so you can be sure that you’re heading into test day with the most current understanding of cloud security. You’ll also get tips on setting up a study plan and getting ready for exam day, along with digital flashcards and access to two updated online practice tests. . Review all content covered on the CCSP exam with clear explanations Prepare for test day with expert test-taking strategies, practice tests, and digital flashcards Get the certification you need to launch a lucrative career in cloud security Set up a study plan so you can comfortably work your way through all subject matter before test day This Dummies study guide is excellent for anyone taking the CCSP exam for the first time, as well as those who need to brush up on their skills to renew their credentials.
Publisher: John Wiley & Sons
ISBN: 139421281X
Category : Computers
Languages : en
Pages : 407
Book Description
Get CCSP certified and elevate your career into the world of cloud security CCSP For Dummies is a valuable resource for anyone seeking to gain their Certified Cloud Security Professional (CCSP) certification and advance their cloud security career. This book offers a thorough review of subject knowledge in all six domains, with real-world examples and scenarios, so you can be sure that you’re heading into test day with the most current understanding of cloud security. You’ll also get tips on setting up a study plan and getting ready for exam day, along with digital flashcards and access to two updated online practice tests. . Review all content covered on the CCSP exam with clear explanations Prepare for test day with expert test-taking strategies, practice tests, and digital flashcards Get the certification you need to launch a lucrative career in cloud security Set up a study plan so you can comfortably work your way through all subject matter before test day This Dummies study guide is excellent for anyone taking the CCSP exam for the first time, as well as those who need to brush up on their skills to renew their credentials.
Naturally Stefanie
Author: Stefanie Moir
Publisher: Black & White Publishing
ISBN: 9781785302794
Category : Veganism
Languages : en
Pages : 240
Book Description
Stefanie Moir is an international inspiration. In NATURALLY STEFANIE, she shares the delicious vegan recipes, goal-based workouts and daily rituals that have transformed her life and those of her thousands of fans. Discover how Stefanie can kickstart your journey to a healthier, happier and stronger you. - Nurture a healthy relationship with food - take a relaxed approach while relishing what you eat. - Learn new ways to cook with plants - it's not all lettuce and green juice! - Create a nourishing lifestyle - ditch diets and faddy fitness for good. - Weight train with confidence - feel strong in your own body. - Make food and exercise fun - no matter who you are! With over 100 plant-based recipes, tips for self-care and workout guides, NATURALLY STEFANIE's plant-powered way of life will help you feel your best. Whether you're a committed vegan and gym-goer or looking to add more plants and exercise to your life, Stefanie's enthusiasm is infectious. And wherever you are on your personal wellbeing journey, her passion will inspire you!
Publisher: Black & White Publishing
ISBN: 9781785302794
Category : Veganism
Languages : en
Pages : 240
Book Description
Stefanie Moir is an international inspiration. In NATURALLY STEFANIE, she shares the delicious vegan recipes, goal-based workouts and daily rituals that have transformed her life and those of her thousands of fans. Discover how Stefanie can kickstart your journey to a healthier, happier and stronger you. - Nurture a healthy relationship with food - take a relaxed approach while relishing what you eat. - Learn new ways to cook with plants - it's not all lettuce and green juice! - Create a nourishing lifestyle - ditch diets and faddy fitness for good. - Weight train with confidence - feel strong in your own body. - Make food and exercise fun - no matter who you are! With over 100 plant-based recipes, tips for self-care and workout guides, NATURALLY STEFANIE's plant-powered way of life will help you feel your best. Whether you're a committed vegan and gym-goer or looking to add more plants and exercise to your life, Stefanie's enthusiasm is infectious. And wherever you are on your personal wellbeing journey, her passion will inspire you!
CCSP For Dummies with Online Practice
Author: Arthur J. Deane
Publisher: John Wiley & Sons
ISBN: 1119648378
Category : Computers
Languages : en
Pages : 368
Book Description
Secure your CSSP certification CCSP is the world’s leading Cloud Security certification. It covers the advanced technical skills and knowledge to design, manage, and secure data, applications, and infrastructure in the cloud using best practices, policies, and procedures. If you’re a cloud security professional seeking your CSSP certification, this book is a perfect way to prepare for the exam. Covering in detail all six domains, the expert advice in this book gives you key information you'll need to pass the exam. In addition to the information covered on the exam, you'll get tips on setting up a study plan, tips for exam day, and access to an online test bank of questions. Key information for all six exam domains Test -taking and exam day tips and tricks Free online practice questions and flashcards Coverage of the core concepts From getting familiar with the core concepts to establishing a study plan, this book is all you need to hang your hat on that certification!
Publisher: John Wiley & Sons
ISBN: 1119648378
Category : Computers
Languages : en
Pages : 368
Book Description
Secure your CSSP certification CCSP is the world’s leading Cloud Security certification. It covers the advanced technical skills and knowledge to design, manage, and secure data, applications, and infrastructure in the cloud using best practices, policies, and procedures. If you’re a cloud security professional seeking your CSSP certification, this book is a perfect way to prepare for the exam. Covering in detail all six domains, the expert advice in this book gives you key information you'll need to pass the exam. In addition to the information covered on the exam, you'll get tips on setting up a study plan, tips for exam day, and access to an online test bank of questions. Key information for all six exam domains Test -taking and exam day tips and tricks Free online practice questions and flashcards Coverage of the core concepts From getting familiar with the core concepts to establishing a study plan, this book is all you need to hang your hat on that certification!
You're Leaving When?
Author: Annabelle Gurwitch
Publisher: Catapult
ISBN: 1640094482
Category : Humor
Languages : en
Pages : 160
Book Description
Finalist for the Thurber Prize for American Humor "In this surprisingly upbeat memoir, Annabelle Gurwitch writes about the financial curveballs that can hit you in midlife . . . Somehow, Ms. Gurwitch manages to find humor in these setbacks. Ultimately, this is a story about harnessing resilience and learning how life’s disappointments can teach you about the things that matter most." —Tara Parker-Pope, The New York Times From the New York Times bestselling author of I See You Made an Effort comes a timely and hilarious chronicle of downward mobility, financial and emotional. With signature "sharp wit" (NPR), Annabelle Gurwitch gives irreverent and empathetic voice to a generation hurtling into their next chapter with no safety net and proves that our no-frills new normal doesn't mean a deficit of humor. In these essays, Gurwitch embraces homesharing, welcoming a housing-insecure young couple and a bunny rabbit into her home. The mother of a college student in recovery who sheds the gender binary, she relearns to parent, one pronoun at a time. She wades into the dating pool in a Miss Havisham-inspired line of lingerie and flunks the magic of tidying up. You're Leaving When? is for anybody who thought they had a semblance of security but wound up with a fragile economy and a blankie. Gurwitch offers stories of resilience, adaptability, low-rent redemption, and the kindness of strangers. Even in a muted Zoom.
Publisher: Catapult
ISBN: 1640094482
Category : Humor
Languages : en
Pages : 160
Book Description
Finalist for the Thurber Prize for American Humor "In this surprisingly upbeat memoir, Annabelle Gurwitch writes about the financial curveballs that can hit you in midlife . . . Somehow, Ms. Gurwitch manages to find humor in these setbacks. Ultimately, this is a story about harnessing resilience and learning how life’s disappointments can teach you about the things that matter most." —Tara Parker-Pope, The New York Times From the New York Times bestselling author of I See You Made an Effort comes a timely and hilarious chronicle of downward mobility, financial and emotional. With signature "sharp wit" (NPR), Annabelle Gurwitch gives irreverent and empathetic voice to a generation hurtling into their next chapter with no safety net and proves that our no-frills new normal doesn't mean a deficit of humor. In these essays, Gurwitch embraces homesharing, welcoming a housing-insecure young couple and a bunny rabbit into her home. The mother of a college student in recovery who sheds the gender binary, she relearns to parent, one pronoun at a time. She wades into the dating pool in a Miss Havisham-inspired line of lingerie and flunks the magic of tidying up. You're Leaving When? is for anybody who thought they had a semblance of security but wound up with a fragile economy and a blankie. Gurwitch offers stories of resilience, adaptability, low-rent redemption, and the kindness of strangers. Even in a muted Zoom.
Marketing in the Round
Author: Gini Dietrich
Publisher: Que Publishing
ISBN: 0132939541
Category : Business & Economics
Languages : en
Pages : 265
Book Description
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Publisher: Que Publishing
ISBN: 0132939541
Category : Business & Economics
Languages : en
Pages : 265
Book Description
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers