Author: Frank Rose Publisher: W. W. Norton & Company ISBN: 1324003146 Category : Business & Economics Languages : en Pages : 307
Book Description
A practical guide to "narrative thinking," and why it matters in a world defined by data. In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion. Whether we’re aware of it or not, stories determine how we view the world and our place in it. That means the tools of professional storytellers—character, world, detail, voice—can unlock a way of thinking that’s ideal for an age in which we don’t passively consume media but actively participate in it. Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top entertainment professionals already understand the vast potential of storytelling. From Warby Parker to Mailchimp to The Walking Dead, Rose explains how they use stories to establish their identity and turn ordinary people into fans—and how you can do the same.
Author: Matias del Campo Publisher: John Wiley & Sons ISBN: 1119748844 Category : Architecture Languages : en Pages : 147
Book Description
AI is already part of our lives even though we might not realise it. It is in our phones, filtering spam, identifying Facebook friends, and classifying our images on Instagram. It is in our homes in the form of Siri, Alexa and other AI assistants. It is in our cars and our planes. AI is literally everywhere. Artworks generated by AI have won international prizes, and have been sold at auction. But what does AI mean for the world of design? This issue of AD explores the nature of AI, and considers its potential for architecture. But this is no idle speculation. Architects have already started using AI for architectural design and fabrication. Yet – astonishingly – there has been almost no debate about AI within the discipline of architecture so far. Surely, nothing can be more important for the profession of architecture right now. The issue looks at all aspects of AI: its potential to assist architects in designing buildings so that it becomes a form of ‘augmented intelligence’; its capacity to design buildings on its own; and whether AI might open up an extraordinary new chapter in architectural design. Contributors: Refik Anadol; Daniel Bolojan; Alexa Carlson; Sofia Crespo and Feileacan McCormick; Gabriel Esquivel, Jean Jaminet and Shane Bugni; Behnaz Farahi; Theodoros Galanos and Angelos Chronis; Eduard Haiman; Wanyu He; Damjan Jovanovic and Lidija Kljakovic; Immanuel Koh; Maria Kuptsova; Sandra Manninger; Lev Manovich; Achim Menges and Thomas Wortmann; Wolf dPrix, Karolin Schmidbaur and Efilena Baseta; M Casey Rehm; and Hao Zheng and Masoud Akbarzadeh. Featured architects: Alisa Andrasek, Coop Himmelb(l)au, Lifeforms.io, Nonstandardstudio,SPAN, Kyle Steinfeld, Studio Kinch and Xkool Technology.
Author: Glenn Stout Publisher: Houghton Mifflin Harcourt ISBN: 0618858687 Category : Biography & Autobiography Languages : en Pages : 365
Book Description
THE PERFECT MILE meet SWIMMING TO ANTARCTICA in this compelling tale of how nineteen-year-old Gertrude Ederle became the first woman to swim the English Channel.
Author: Frank Rose Publisher: Frank Rose ISBN: 9780140093728 Category : Business & Economics Languages : en Pages : 372
Book Description
Award-winning journalist Frank Rose provides a riveting, behind-the-scenes account of a business and a technology in tormoil. The fall of Steve Jobs, the visionary entrepreneur who founded Apple Computer, is also the story of a freewheeling California youth culture on a collision course with corporate America.
Author: Frank Rose Publisher: W. W. Norton & Company ISBN: 039308079X Category : Business & Economics Languages : en Pages : 369
Book Description
"A broad and deep look at how electronic media are changing storytelling…Completely fascinating." —Booklist, starred review Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.
Author: Wallace J. Nichols Publisher: Little, Brown ISBN: 0316252077 Category : Psychology Languages : en Pages : 292
Book Description
A landmark book by marine biologist Wallace J. Nichols on the remarkable effects of water on our health and well-being. Why are we drawn to the ocean each summer? Why does being near water set our minds and bodies at ease? In Blue Mind, Wallace J. Nichols revolutionizes how we think about these questions, revealing the remarkable truth about the benefits of being in, on, under, or simply near water. Combining cutting-edge neuroscience with compelling personal stories from top athletes, leading scientists, military veterans, and gifted artists, he shows how proximity to water can improve performance, increase calm, diminish anxiety, and increase professional success. Blue Mind not only illustrates the crucial importance of our connection to water; it provides a paradigm shifting "blueprint" for a better life on this Blue Marble we call home.
Author: Michael Fairbanks Publisher: Templeton Foundation Press ISBN: 1599472511 Category : Business & Economics Languages : en Pages : 294
Book Description
The sociologist Thomas Sowell writes, "We need to confront the most blatant fact that has persisted across centuries of social history—vast ddifferences in productivity among peoples, and the economic and other consequences of such differences." Poverty demeans dignity, shrinks the soul, wastes potential, and inflicts suffering on three billion people on our planet. We must also acknowledge that, during the past fifty yyears, the record in international assistance to the least developed countries has been disappointing; the economics-based abstractions developed in the think tanks of Europe and North America are insufficient. In the River They Swim is the antithesis of that search for solutions to the next big theory of global poverty. From the fresh perspective of advisors on the frontlines of development to the insight of leaders like President Paul Kagame of Rwanda and Pastor Rick Warren, it tells the story of change in the microcosms of emerging businesses, industries, and governments. These essays display a personal nature to their work that rigorous analysis alone cannot explain. We learn that a Sufi master can teach us about the different levels of knowledge, the "different ways to know a river." These practitioners could have written about its length, its source, its depth, its width, the power of its current, and the life it contains. They could have invested time and money to travel to that river so that they could sit on its shores and look at it, feel the sand that borders it, and watch the birds at play over it. Instead, they dove in to swim in the river, felt its current along their bodies, and tasted something of it. They wondered, briefly, if they had the strength to swim its length, and now they share the answer. If human development is a river, the authors in this volume, and perhaps some readers, will no longer be satisfied to stand along its banks.
Author: Frank Rose Publisher: Frank Rose ISBN: 9780887308079 Category : Business & Economics Languages : en Pages : 580
Book Description
The story of the William Morris Agency is the stoyr of show business itself. Founded at the turn of the century, it stood as the premier agency in Hollywood for 80 years. With unvarnished descriptions of the board that runs William Morris and the needy and demanding stars they represent, The Agency is a compelling tale that lifts the curtain on the most intriguing business in Americ today. Photos.
Author: Frank Rose
Author: Frank Rose
Author: Matias del Campo
Author: Frank Rose
Author: Glenn Stout
Author: Frank Rose
Author: Frank Rose
Author: Wallace J. Nichols
Author: Michael Fairbanks
Author: Frank Rose