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Author: David Hoffeld Publisher: Penguin ISBN: 0143129333 Category : Business & Economics Languages : en Pages : 289
Book Description
The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot
Author: David Hoffeld Publisher: Penguin ISBN: 0143129333 Category : Business & Economics Languages : en Pages : 289
Book Description
The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot
Author: Shravan Parsi Publisher: Forbesbooks ISBN: 9781946633781 Category : Business & Economics Languages : en Pages : 200
Book Description
LEARN A SYSTEMATIC APPROACH TO INVESTING IN COMMERCIAL REAL ESTATE AND MULTIFAMILY HOUSING. From his roots in Hyderabad, India, to the heart of America's Southwest, Shravan Parsi tells the story of his journey from pharmaceutical scientist to founder and CEO of successful real estate investment firm American Ventures. The secret to his investment success is like any science: a marriage between quantitative and qualitative facts, between abstract numbers and concrete action. Here Parsi outlines the technical information you need to learn how to invest in multifamily and commercial real estate, how to understand what makes a good potential investment, and when to walk away. In conversational style, the book shares ideas about how to identify, evaluate, and mitigate risks; how to learn from downsides as well as upsides; and how giving back to your community is as important to success as the right numbers. It's wisdom that benefits any entrepreneur.
Author: Hilary Glasman-Deal Publisher: World Scientific ISBN: 184816310X Category : Reference Languages : en Pages : 272
Book Description
Designed to enable non-native English speakers to write science research for publication in English, this book is intended as a do-it-yourself guide for those whose English language proficiency is above intermediate. It guides them through the process of writing science research and also helps with writing a Master's or Doctoral thesis in English
Author: Tim Burrell Publisher: ISBN: 9780980205701 Category : Business & Economics Languages : en Pages : 247
Book Description
Buying a house is a decision that is based more on emotion than logic. It is a transaction with an enormous effect on a family that deals with amounts of money that are huge for most buyers and sellers. By developing your talent to negotiate well in these emotional, high pressure situations, you can greatly improve your clients' lives. This book will give you everything you need to know to negotiate for your clients, and for yourself, to a Win-win finale.
Author: Sandip Mukhopadhyay Publisher: Taylor & Francis ISBN: 1000452581 Category : Business & Economics Languages : en Pages : 231
Book Description
Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3.7 trillion US dollars of worldwide spending, the growing significance of the IT industry in the global economy is now well established. Hence, it is crucial to understand the marketplace within which it exists, and this book presents a systematic analysis of the processes, techniques, and methods involved in IT sales and marketing. In Selling IT, the book: Integrates a large IT provider’s selling process with the enterprise user’s IT buying process to highlight the nuances of selling, marketing, and developing IT solutions that create value for customers Discusses various key concepts such as value-based IT selling, business case for IT acquisition, vendor evaluation and management, account and customer relationship management, customer segmentation, and techniques for customer acquisition and retention Analyses the challenges and opportunities involved in selling digital IT and examines the evolution of jobs and careers based on the changed IT landscape Includes lesson plans, case studies, and chapter-wise practice questions to support teaching and learning The book boasts a robust theoretical foundation supported by a clear exposition of concepts and management theories. It will be of benefit to professionals using organisation-mandated selling processes. Young executives with a technology background looking for a sales and marketing career in the IT industry can also effectively use this book. It will also be an essential read for scholars and researchers in B2B marketing, IT consulting, technology sales, and digital transformation.
Author: Herbert M. Kritzer Publisher: Univ of Wisconsin Press ISBN: 9780299128241 Category : Language Arts & Disciplines Languages : en Pages : 230
Book Description
Veteran San Francisco policeman Mullen is out to clean up the reputation of the town by re-evaluating the activity and goals of the 1851 Vigilance Committee, which has loomed so large in historical interpretations. He analyzes the incidence of crime, and describes the development of courts, police, and jails from 1846 to 1852. Describes the day-to-day negotiation and settlement process, which keeps 99% of all lawsuits from ever coming to court. The data is drawn from interviews with lawyers involved in state and federal cases, so the perspective is a lawyer's rather than a litigant's. Paper edition (unseen), $12.95. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Andrei Cherny Publisher: Basic Books ISBN: 0465012256 Category : Political Science Languages : en Pages : 290
Book Description
American politics today is run on scandal and sound bites because our politicians have become disconnected from the government and public that they serve. Vast changes brought about by the information revolution and the global economy-and by the new "Choice Generation" of Americans under the age of thirty-have yet to impact America's centralized, one-size-fits-all government programs. Enter Andrei Cherny, who uses his unique vantage point as a twentysomething with experience working closely with the President and Vice President of the United States to consider what these vast changes will mean for American government and society. Cherny convincingly argues that Americans are coming to demand a Choice Revolution in government-expanding democracy by taking decision-making power out of the hands of experts and putting back into the hands of ordinary people. But more individual power doesn't mean just more individualism. Cherny proposes a truly interactive government in which increased government responsiveness is met with an increased commitment on the part of the public to the common good.
Author: Nick Seluk Publisher: Scholastic Inc. ISBN: 1338167022 Category : Juvenile Nonfiction Languages : en Pages : 40
Book Description
Oh hey, guess what? New York Times bestseller Nick Seluk has a hilarious new nonfiction picture book all about your body's very own computer -- the brain! Have you ever thought about everything your brain does for you? It is always working to keep you alive and safe. (Plus it lets you think about funny stuff, too.) So why is the brain such a big deal? Because it makes you YOU, of course!This funny and factual picture book from Heart and Brain creator Nick Seluk explains the science behind everything the brain helps you do: keeping your heart beating, telling you when you are sleepy, remembering stuff, and more. The brain is in charge of everything you do, every minute of every day for your entire life. That's kind of a big deal.Each spread features bite-sized text and comic-style art with sidebars sprinkled throughout. Anthropomorphized organs and body parts -- recognizable from Nick Seluk's New York Times bestselling book -- help readers learn through funny jokes and comic panels. Funny, smart, and accessible, The Brain Is Kind of a Big Deal is a must-have!
Author: Sandy Weill Publisher: Business Plus ISBN: 0759569142 Category : Biography & Autobiography Languages : en Pages : 415
Book Description
"Shortly after we set up shop, the four of us and our wives convened at Arthur's home on Long Island to celebrate. It was a festive occasion, and we all openly shared our aspirations. To this day, I remember the others stressing over and over their desire to become wealthy. Given that Joanie and I were raising two toddlers and lived nearly hand-to-mouth, the talk was certainly seductive. Still, what I remember most from that dinner was my declaration that the money should be secondary-what mattered more to me was to build a great firm: one that would lead the industry, employ lots of people, endure over many years, and, importantly, command respect. Over the next forty-three years, I never altered my priorities."-- The Real Deal The Sandy Weill story is truly one for the ages. Starting with $30,000 in borrowed cash in 1960, and relying on uncanny entrepreneurial instincts, Sandy created one of the leading securities firms in the U.S. and became one of the best known businessmen in the world. After selling his company to American Express and becoming its president, he experienced a professional setback. Undaunted, he cannily parlayed it into a second career, starting over with a sleepy consumer loan company called Commercial Credit, which over the next seventeen years he transformed into the leading global bank, Citigroup. During this span, Weill as chairman and CEO delivered an astounding 2,600 percent return to investors-better than legendary CEO Jack Welch or investor Warren Buffett during that same period.Yet success is never an easy path, and Weill divulges the highs and lows. His ascent to power has been documented by the media over the years, but never before has Weill revealed the brutally honest and unvarnished side of an astonishing life and career.And Weill goes further, sharing his love of philanthropy, a journey that took him "from a mediocre bass drummer in my high-school marching band to the chairmanship of Carnegie Hall." He brings readers into his personal life, introducing them to his wife, Joan, his daily inspiration, and discussing his relationships with competitors and colleagues alike, including proteges like Peter Cohen and Jamie Dimon. Along the way, he shares the most important lessons he learned in business and in life. From a middle-class Brooklyn childhood to corporate legend, philanthropist, financier, and chairman emeritus of Citigroup Inc., The Real Deal tells a remarkable story-that of a financial superstar who always loved the game more than the gold.
Author: David Hoffeld
Author: David Hoffeld
Author: Shravan Parsi
Author: Hilary Glasman-Deal
Author: Rhoda Blumberg
Author: Tim Burrell
Author: Sandip Mukhopadhyay
Author: Herbert M. Kritzer
Author: Andrei Cherny
Author: Nick Seluk
Author: Sandy Weill