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The Sales Promotion Handbook

Author: Chris Brown
Publisher:
ISBN:
Category :
Languages : en
Pages :

Book Description

The Sales Promotion Handbook

Author: Chris Brown
Publisher:
ISBN:
Category :
Languages : en
Pages :

Book Description

Handbook of Sales Promotion

Author: Stanley M. Ulanoff
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 652

Book Description

The Sales Promotion Handbook

Author: Dartnell Corporation
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 1082

Book Description

The Sales Promotion Handbook

Author: John Cameron Aspley
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 1110

Book Description

The Dartnell Sales Promotion Handbook

Author: Tamara Brezen Block
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 936

Book Description
Planning; Techniques; Strategies; Issues.

The Dartnell Sales Promotion Handbook

Author: Tamara Brezen-Block
Publisher:
ISBN: 9780850133158
Category :
Languages : en
Pages : 0

Book Description
The premier source of promotion marketing strategies, analysis, & techniques, DARTNELL'S SALES PROMOTION HANDBOOK, 8TH EDITION is designed to help sales & marketing professionals create & execute winning sales promotions. Thirty-seven chapters each written by working specialists & leading educators provide up-to-date information on the latest trends & methods including sales promotion analysis utilizing scanner data, sales promotion law, licensing & tie-ins, event marketing, database marketing, & more.

The Dartnell Sales Promotion Handbook

Author: Dartnell Corporation
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 1220

Book Description
First ed.published in 1950 under title:The slaes promotion handbook.

Sales Promotion Essentials

Author: Don E. Schultz
Publisher: N T C Business Books
ISBN: 9780844233666
Category : Sales promotion
Languages : en
Pages : 197

Book Description
Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.

Sales Promotion

Author: Julian Cummins
Publisher: Kogan Page Publishers
ISBN: 9780749438647
Category : Business & Economics
Languages : en
Pages : 282

Book Description
This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and keep existing ones buying. This book amounts to a DIY sales promotion kit.

Sales Promotion Handbook

Author: John Cameron Aspley
Publisher:
ISBN:
Category :
Languages : en
Pages : 1080

Book Description