The role of advertising in Indian women’s desire to be fair PDF Download

Author: Christina Görke
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 395489324X
Category : Social Science
Languages : en
Pages : 73

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Book Description
This study deals with the situation in India, in particular, with the situation of young Indian women. Ever since advertisers and multinational companies discovered India’s remarkable aspiration for light complexions, more and more fairness products and most importantly, advertisements for fairness products, have been established on the Indian market. The desire for fair skin in India is a culturally embedded issue but advertising might have reinforced it.

Author: Adedoyin Aguoru
Publisher: Lexington Books
ISBN: 1498598145
Category : Political Science
Languages : en
Pages : 277

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Book Description
Identity Re-creation in Global African Encounters explores race, racial politics, and racial transformation in the context of Africa’s encounters with non-African communities through various perspectives including oppression, racialization of ethnic difference, and identity deconstruction. While the contributors recognize that ethnicity has long been a staple analytical category of engagements between African and non-African communities, they present a holistic view of the continent and its diaspora through race outside of both colonial and neocolonial binaries, allowing for a more nuanced study of Africa and its diaspora.

Author: John Kline
Publisher: Routledge
ISBN: 1135837910
Category : Business & Economics
Languages : en
Pages : 705

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Book Description
Business takes place in an increasingly global environment, crossing political and cultural boundaries that challenge corporate values. The central focus of this successful and innovative text lies in how to make and explain 'best choice' judgments when confronting ethical dilemmas in international business situations. The newly-updated version of this groundbreaking textbook continues to provide a topical and relevant analysis of the ethical dimensions of conducting business in a global political economy. From a starting point of applied ethics, the book introduces a common set of normative terms and analytical tools for examining and discussing real case scenarios. Extensive real-world examples, presented in the form of exhibits, cover issues including: foreign production, including sweatshops export of hazardous products testing and pricing of HIV-AIDS drugs advertising tobacco, alcoholic beverages and infant formula deceptive marketing techniques and bribery religious and social discrimination cultural impacts from 'music, movies and malls' environmental issues, including oil spills, rain forest preservation, global warming and genetically modified foods fair trade certification and consumer boycotts oil investments in the Sudan, Burma and Nigeria. To keep pace with the changing landscape of global business, this new edition features: updated exhibits that introduce new issues, including internet censorship and privacy, marketing and obesity, dumping electronic waste in Ghana, the costs of bottled water, and Wal-Mart’s supplier code in China increased coverage of issues arising in emerging markets updated descriptions and assessments of relevant international agreements seventeen new photographs that were chosen to accompany cases designed for classroom discussion "framing questions" to guide discussion of issues in topical chapters three additional figures that help depict the ethical analysis process. The continued globalization of business increases the relevance of this textbook and its unique focus on specifically international ethical challenges faced by business, where governments and civil society groups play an active role. While most business ethics texts continue to focus heavily on ethical theory, this textbook condenses ethical theory into applied decision-making concepts, emphasizing practical applications to real world dilemmas. Anyone with an interest in the ethical implications of international business, or the business implications of corporate responsibility in the global market, will find this book a thought-provoking yet balanced analysis. Clearly written, this has become the textbook of choice in this increasingly important field.

Author: Arjun Ghosh
Publisher: Jana Natya Manch
ISBN:
Category : Community development
Languages : en
Pages : 162

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Author: Chetna Bhatia
Publisher: Educreation Publishing
ISBN:
Category : Self-Help
Languages : en
Pages : 232

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Book Description
The life of a common Indian woman is full of struggles, dilemmas, pressures and conflicts. Family's pressure to plan kids, explanations for opting night shift jobs, scolding about going alone to eating places and movies, reservation of seats in public transport, reaching out to diet and cosmetic industries to attain size zero and ultra-fair faces to get her boyfriend’s attention back.Where does 21st century Indian society stand on such issues? Also, what role does mass media, especially advertising plays in influencing public mindset about women ? This work acknowledged the need of examining it with reference to a wider context of the hard core issues faced by women in their bedrooms, kitchens, offices, streets and living rooms. Therefore, a sincere effort was put in reaching out to the people and mapping their minds through a set of questions (hidden form) about the control over a woman's body, the concept of her beauty, aspects of her occupation and mobility, her role in decision-making and in division of labor in the households. The book goes one step ahead of the typical impact studies or analysis of stereotypes in advertisements. For those interested in women studies, the book contains facts about women's movement in India till 2016 and a complete list of issues affecting a woman from her bedroom to her workplace.Those interested in advertising and cultural studies can find a full-length discussion on basic aspects of advertising as a format and as an institution .For the scholars of media studies or sociology, the work contains self-constructed Likert scales and codes. Further, the research has attempted to directly compare the advertisements and society on common parameters. The study draws its basic concepts and critical perspective from the works of Richard W Polay, John Fiske, John Hartley, Daniel Schandler, Lewis Hedwig, Kamla Bhasin, Nivedita Menon, Naomi Wolf, Radha Kumar, Foucault, Erving Goffman and Laura Mulvey. The issue has been examined thoroughly in the light of contemporary events and factors which make it more relevant to the present stage of globalized Indian society.

Author: Subhas Ranjan Chakraborty
Publisher: Routledge
ISBN: 1317998367
Category : Sports & Recreation
Languages : en
Pages : 269

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Book Description
Behind the spectacle of entertainment, sport is a subject with political issues at every level. These issues range from the social, with divisions created along gender and class lines, to the use of sport to pursue diplomatic and statecraft goals. In addition, some sports are positioned and promoted as national events both in public opinion and in the media. This book seeks to explore some aspects of the notion of power in sport in south Asia and among south Asians abroad. The first two chapters deal with the internal societal dimensions of the politics of sport; the next three relate to the politics inside the sporting world in the subcontinent and its bridge with the broader arena of the society through the media, while the last five relate to the use of sports in statecraft, consensus building and international politics. This book was based on two special issues of the International Journal of the History of Sport.

Author: Katherine Toland Frith
Publisher: Peter Lang
ISBN: 9781433103858
Category : Art
Languages : en
Pages : 282

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Book Description
Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.

Author: Yuko Minowa
Publisher: Routledge
ISBN: 100053376X
Category : Business & Economics
Languages : en
Pages : 254

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Book Description
We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today’s precarious Asia. They do this through culturally oriented, critical consumer research. How deeply has the consumer precariousness in Asia been intertwined with the sociohistorical patterning of consumption including class, gender, and other social categories? How do these problematics affect consumers’ identity projects, consumer rituals, and marketplace cultures? How is consumer precariousness aggravated by the governmentality of the superpower? How does the changing landscape of inter-Asian and global popular culture impact consumer culture in these nations? Together, the authors in this volume attempt to answer these questions through consumer research within the paradigm known as consumer culture theory (CCT). Since most CCT inquiry has been in Western contexts, this volume augments the existing knowledge. It presents the most current, critical, historical, and material consumer studies focused on Asia. This volume will be of interest to seasoned CCT researchers and academics, for anyone new to CCT, and for postgraduate students interested in CCT or writing a consumer culture-related thesis.

Author: Dheeraj Sinha
Publisher: John Wiley & Sons
ISBN: 0470826320
Category : Business & Economics
Languages : en
Pages : 209

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Book Description
A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner. Ranjan Kapur Country Manager – India WPP India in many ways is a "Nation of Nations." So much heterogeneity and hence complexity in understanding consumers and consumerism. Dheeraj has done a commendable job in peeling off the layers from the onion—creating frameworks and providing very relatable examples to understand the culture. For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. Consumer India is a must-read for those who want to understand the cultural evolution of India with its nuances. Rajesh Jejurikar Chief Executive - Automotive Division Mahindra & Mahindra Ltd. A labor of love. For years, I have marveled at how Dheeraj's inquisitive brain continuously churns away to make meaning of everything he observes. His writing simultaneously reflects him as a "sutradaar" telling the captivating story of a changing India, even as it does so with the unbiased and expert credentials of the "computerji" he describes here. Dheeraj insightfully marries the rapid changes he chronicles with the assimilative fabric of India; where "and" trumps "or." Against the cliché "change is the only constant," he underlines that in India, change works with the constant. Enjoy the ride on Dheeraj's time machine! Prasad Narasimhan Managing Partner, Asia Brandgym

Author: Jitendra K. Das
Publisher: Taylor & Francis
ISBN: 1000395863
Category : Business & Economics
Languages : en
Pages : 230

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Book Description
This book critically analyzes the role of corporate social responsibility (CSR) in achieving sustainable development in emerging economies. It brings together recent developments, effective frameworks, business models, and strategies adopted by companies and looks at how they contribute to sustainable business growth. The volume discusses diverse themes such as green marketing for promoting sustainable development; digitization and sustainability concerns; communication strategies for CSR; ethical standards in Indian advertising; microfinance as an instrument for achieving sustainable development; the role of CSR in the Skill India initiative; and CSR activities of Indian listed companies. It also provides solutions to challenges in achieving sustainable development goals at local and global levels. Drawing on in-depth case studies, the book will be an essential read for corporate professionals, students, and researchers of CSR, management studies, development studies, business studies, economics, environmental studies, green marketing, and sociology. It will also be relevant for policy makers, NGOs, public and private sector corporations, and consultants in sustainability reporting, business ethics, and sustainable development.