Author: Scott Steinford
Publisher:
ISBN: 9780692084571
Category :
Languages : en
Pages : 140
Book Description
Do you know the value of relationships? In today's culture, trust is the ultimate commodity. But how do you foster it in such a broken world? Through the power of transparency. In The ROI of Trust Transparency, Scott Steinford breaks down the elements and tactics to introduce a culture of openness that will allow you and your company to grow, from the individual to the corporate level. After reading this book, readers will: Understand how to establish a sustainable competitive advantage based on TrustTransparency; Practice the paradigm-shifting singular concept of TrustTransparency to enrich your relationships with suppliers, employees, and customers; Learn to use TrustTransparency as a measurable asset within your organization. When Scott first introduced me to Trust Transparency, I immediately saw how useful and applicable it is across all industries and invited him in to speak to my clients. In my consulting practice, I regularly observe two common opportunities for improving performance and culture - trust and communication - and this book nails it! It provides not only a profound understanding of their importance in both business and personal relationships but strong examples of how to improve. - Shawn M. Galloway - President, ProAct Safety, Inc. We often assume that trust and transparency in business show weakness or naiveté. Well, Scott has answered that question with the ROI of TrustTransparency. Scott has both the scars and the insight to write this book and the passion to change how we think about TrustTransparency as the missing link to success in life and business. - Loren Israelsen - President, United Natural Products Alliance Scott is a paradigm-busting, game-changing, big vision thought leader. Scott's unique receipt for success with TrustTransparency is a just in time gem for the business world. Executives across the globe should read this book and appreciate the insight and roadmap to improved relationships, productivity, and profitability Scott has set forth. A must-read for anyone with a desire to do and be more. - Dr. Bridgette Chambers - Entrepreneur - Author & Speaker
The Roi of Trust Transparency
Author: Scott Steinford
Publisher:
ISBN: 9780692084571
Category :
Languages : en
Pages : 140
Book Description
Do you know the value of relationships? In today's culture, trust is the ultimate commodity. But how do you foster it in such a broken world? Through the power of transparency. In The ROI of Trust Transparency, Scott Steinford breaks down the elements and tactics to introduce a culture of openness that will allow you and your company to grow, from the individual to the corporate level. After reading this book, readers will: Understand how to establish a sustainable competitive advantage based on TrustTransparency; Practice the paradigm-shifting singular concept of TrustTransparency to enrich your relationships with suppliers, employees, and customers; Learn to use TrustTransparency as a measurable asset within your organization. When Scott first introduced me to Trust Transparency, I immediately saw how useful and applicable it is across all industries and invited him in to speak to my clients. In my consulting practice, I regularly observe two common opportunities for improving performance and culture - trust and communication - and this book nails it! It provides not only a profound understanding of their importance in both business and personal relationships but strong examples of how to improve. - Shawn M. Galloway - President, ProAct Safety, Inc. We often assume that trust and transparency in business show weakness or naiveté. Well, Scott has answered that question with the ROI of TrustTransparency. Scott has both the scars and the insight to write this book and the passion to change how we think about TrustTransparency as the missing link to success in life and business. - Loren Israelsen - President, United Natural Products Alliance Scott is a paradigm-busting, game-changing, big vision thought leader. Scott's unique receipt for success with TrustTransparency is a just in time gem for the business world. Executives across the globe should read this book and appreciate the insight and roadmap to improved relationships, productivity, and profitability Scott has set forth. A must-read for anyone with a desire to do and be more. - Dr. Bridgette Chambers - Entrepreneur - Author & Speaker
Publisher:
ISBN: 9780692084571
Category :
Languages : en
Pages : 140
Book Description
Do you know the value of relationships? In today's culture, trust is the ultimate commodity. But how do you foster it in such a broken world? Through the power of transparency. In The ROI of Trust Transparency, Scott Steinford breaks down the elements and tactics to introduce a culture of openness that will allow you and your company to grow, from the individual to the corporate level. After reading this book, readers will: Understand how to establish a sustainable competitive advantage based on TrustTransparency; Practice the paradigm-shifting singular concept of TrustTransparency to enrich your relationships with suppliers, employees, and customers; Learn to use TrustTransparency as a measurable asset within your organization. When Scott first introduced me to Trust Transparency, I immediately saw how useful and applicable it is across all industries and invited him in to speak to my clients. In my consulting practice, I regularly observe two common opportunities for improving performance and culture - trust and communication - and this book nails it! It provides not only a profound understanding of their importance in both business and personal relationships but strong examples of how to improve. - Shawn M. Galloway - President, ProAct Safety, Inc. We often assume that trust and transparency in business show weakness or naiveté. Well, Scott has answered that question with the ROI of TrustTransparency. Scott has both the scars and the insight to write this book and the passion to change how we think about TrustTransparency as the missing link to success in life and business. - Loren Israelsen - President, United Natural Products Alliance Scott is a paradigm-busting, game-changing, big vision thought leader. Scott's unique receipt for success with TrustTransparency is a just in time gem for the business world. Executives across the globe should read this book and appreciate the insight and roadmap to improved relationships, productivity, and profitability Scott has set forth. A must-read for anyone with a desire to do and be more. - Dr. Bridgette Chambers - Entrepreneur - Author & Speaker
Introducing Management in a Global Context
Author: Robert MacIntosh
Publisher: Goodfellow Publishers Ltd
ISBN: 1910158496
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making.
Publisher: Goodfellow Publishers Ltd
ISBN: 1910158496
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making.
The Transparency Sale
Author: Todd Caponi
Publisher: IdeaPress Publishing
ISBN: 9781646870226
Category : Business & Economics
Languages : en
Pages : 0
Book Description
The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency. What if the key to selling was to do exactly the opposite of what most sales courses tell you to do? It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts. In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience.
Publisher: IdeaPress Publishing
ISBN: 9781646870226
Category : Business & Economics
Languages : en
Pages : 0
Book Description
The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency. What if the key to selling was to do exactly the opposite of what most sales courses tell you to do? It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts. In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience.
Proving the Value of Soft Skills
Author: Patricia Pulliam Phillips
Publisher: Association for Talent Development
ISBN: 1950496643
Category : Business & Economics
Languages : en
Pages : 328
Book Description
A Step-by-Step Guide to Showing the Value of Soft Skill Programs As organizations rise to meet the challenges of technological innovation, globalization, changing customer needs and perspectives, demographic shifts, and new work arrangements, their mastery of soft skills will likely be the defining difference between thriving and merely surviving. Yet few executives champion the expenditure of resources to develop these critical skills. Why is that and what can be done to change this thinking? For years, managers convinced executives that soft skills could not be measured and that the value of these programs should be taken on faith. Executives no longer buy that argument but demand the same financial impact and accountability from these functions as they do from all other areas of the organization. In Proving the Value of Soft Skills, measurement and evaluation experts Patti Phillips, Jack Phillips, and Rebecca Ray contend that efforts can and should be made to demonstrate the effect of soft skills. They also claim that a proven methodology exists to help practitioners articulate those effects so that stakeholders’ hearts and minds are shifted toward securing support for future efforts. This book reveals how to use the ROI Methodology to clearly show the impact and ROI of soft skills programs. The authors guide readers through an easy-to-apply process that includes: business alignment design evaluation data collection isolation of the program effects cost capture ROI calculations results communication. Use this book to align your programs with organizational strategy, justify or enhance budgets, and build productive business partnerships. Included are job aids, sample plans, and detailed case studies.
Publisher: Association for Talent Development
ISBN: 1950496643
Category : Business & Economics
Languages : en
Pages : 328
Book Description
A Step-by-Step Guide to Showing the Value of Soft Skill Programs As organizations rise to meet the challenges of technological innovation, globalization, changing customer needs and perspectives, demographic shifts, and new work arrangements, their mastery of soft skills will likely be the defining difference between thriving and merely surviving. Yet few executives champion the expenditure of resources to develop these critical skills. Why is that and what can be done to change this thinking? For years, managers convinced executives that soft skills could not be measured and that the value of these programs should be taken on faith. Executives no longer buy that argument but demand the same financial impact and accountability from these functions as they do from all other areas of the organization. In Proving the Value of Soft Skills, measurement and evaluation experts Patti Phillips, Jack Phillips, and Rebecca Ray contend that efforts can and should be made to demonstrate the effect of soft skills. They also claim that a proven methodology exists to help practitioners articulate those effects so that stakeholders’ hearts and minds are shifted toward securing support for future efforts. This book reveals how to use the ROI Methodology to clearly show the impact and ROI of soft skills programs. The authors guide readers through an easy-to-apply process that includes: business alignment design evaluation data collection isolation of the program effects cost capture ROI calculations results communication. Use this book to align your programs with organizational strategy, justify or enhance budgets, and build productive business partnerships. Included are job aids, sample plans, and detailed case studies.
The Experience Maker
Author: Dan Gingiss
Publisher: Morgan James Publishing
ISBN: 1631954628
Category : Business & Economics
Languages : en
Pages : 153
Book Description
Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers. In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company’s best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.
Publisher: Morgan James Publishing
ISBN: 1631954628
Category : Business & Economics
Languages : en
Pages : 153
Book Description
Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers. In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company’s best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.
Return on Relationship
Author: Ted Rubin
Publisher: Tate Publishing & Enterprises
ISBN: 9781625632371
Category : Electronic commerce
Languages : en
Pages : 0
Book Description
Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, social marketing experts Ted Rubin and Kathryn Rose present present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why 'that's the way it's always been done' will leave you without any customers. This book will also teach you: •the need for taking full advantage of social media •how social media differs from direct marketing •the importance of moving from convince and convert to converse and convert •what main problems will keep you from seeing dramatic results
Publisher: Tate Publishing & Enterprises
ISBN: 9781625632371
Category : Electronic commerce
Languages : en
Pages : 0
Book Description
Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, social marketing experts Ted Rubin and Kathryn Rose present present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why 'that's the way it's always been done' will leave you without any customers. This book will also teach you: •the need for taking full advantage of social media •how social media differs from direct marketing •the importance of moving from convince and convert to converse and convert •what main problems will keep you from seeing dramatic results
How Performance Management Is Killing Performance—and What to Do About It
Author: M. Tamra Chandler
Publisher: Berrett-Koehler Publishers
ISBN: 162656678X
Category : Business & Economics
Languages : en
Pages : 254
Book Description
A step-by-step guide to creating a performance management solution tailored to your organization's needs and goals in order to meet the three objectives of great performance management: developing your people, rewarding them equitably, and driving your organization's performance.
Publisher: Berrett-Koehler Publishers
ISBN: 162656678X
Category : Business & Economics
Languages : en
Pages : 254
Book Description
A step-by-step guide to creating a performance management solution tailored to your organization's needs and goals in order to meet the three objectives of great performance management: developing your people, rewarding them equitably, and driving your organization's performance.
Employees First, Customers Second
Author: Vineet Nayar
Publisher: Harvard Business Press
ISBN: 1422139069
Category : Business & Economics
Languages : en
Pages : 210
Book Description
Imagine a management philosophy based not upon serving a company's customers, but on serving the company's employees. Vineet Nayar, CEO of HCL Technologies in India, has put such a philosophy into practice with remarkable results. His "employee first, customer second" mantra has been recognized globally as an example of organizational innovation, and was deemed a "new and radical management philosophy" ripe for the picking in the Western world by Business Week. In this book, Nayar himself describes his blunt refusal to treat the flesh and blood of HCL--its people--as "human resource" or as "intellectual capital" or even as an asset like all its other assets-and how his unique perspective led to an holistic transformation of his organization. By putting employees on top of the organizational pyramid, he argues, your company can fully realize the value created in the interface between customers and employees. This book leads managers and executives through the five core aspects of Nayar's approach, demonstrating how to create a sense of urgency, overhaul incentives and reporting structures, foster transparency in communications and feedback, provide platforms for achievement and personal growth, and finally recognize the potential of every individual in the organization. The "Employee First" philosophy should be the fulcrum of the transformation journey of any organization.
Publisher: Harvard Business Press
ISBN: 1422139069
Category : Business & Economics
Languages : en
Pages : 210
Book Description
Imagine a management philosophy based not upon serving a company's customers, but on serving the company's employees. Vineet Nayar, CEO of HCL Technologies in India, has put such a philosophy into practice with remarkable results. His "employee first, customer second" mantra has been recognized globally as an example of organizational innovation, and was deemed a "new and radical management philosophy" ripe for the picking in the Western world by Business Week. In this book, Nayar himself describes his blunt refusal to treat the flesh and blood of HCL--its people--as "human resource" or as "intellectual capital" or even as an asset like all its other assets-and how his unique perspective led to an holistic transformation of his organization. By putting employees on top of the organizational pyramid, he argues, your company can fully realize the value created in the interface between customers and employees. This book leads managers and executives through the five core aspects of Nayar's approach, demonstrating how to create a sense of urgency, overhaul incentives and reporting structures, foster transparency in communications and feedback, provide platforms for achievement and personal growth, and finally recognize the potential of every individual in the organization. The "Employee First" philosophy should be the fulcrum of the transformation journey of any organization.
Trailblazers: 100 Case Studies in Marketing Brilliance
Author: Himanshu Singhal
Publisher: INK FREEDOM PUBLISHERS
ISBN: 8197200858
Category : Antiques & Collectibles
Languages : en
Pages : 243
Book Description
Trailblazers: 100 Case Studies in Marketing Brilliance unveils the revolutionary power of marketing that transcends mere transactions to forge lasting cultural phenomena. From Apple's iPod unveiling that reshaped the music industry, to Red Bull and Coca-Cola creating iconic brand experiences, this book chronicles the journey of brands that broke the mold. It's a testament to those who leveraged innovation, psychology, and bold narratives to not just meet, but anticipate consumer desires. For visionaries eager to disrupt and inspire, "Trailblazers" is your guide to the art of marketing that changes the world—one campaign at a time. Welcome to the revolution.
Publisher: INK FREEDOM PUBLISHERS
ISBN: 8197200858
Category : Antiques & Collectibles
Languages : en
Pages : 243
Book Description
Trailblazers: 100 Case Studies in Marketing Brilliance unveils the revolutionary power of marketing that transcends mere transactions to forge lasting cultural phenomena. From Apple's iPod unveiling that reshaped the music industry, to Red Bull and Coca-Cola creating iconic brand experiences, this book chronicles the journey of brands that broke the mold. It's a testament to those who leveraged innovation, psychology, and bold narratives to not just meet, but anticipate consumer desires. For visionaries eager to disrupt and inspire, "Trailblazers" is your guide to the art of marketing that changes the world—one campaign at a time. Welcome to the revolution.
Understanding E-Body Language
Author: Robert T. Whipple
Publisher: Productivity Publications
ISBN: 0972911952
Category : Business & Economics
Languages : en
Pages : 285
Book Description
Ideas in this book will help you every time you send or receive an electronic note, whether at work or at home. You will learn to read between the lines in all forms of incoming electronic communications and ensure outgoing messages convey your true intentions and are politically appropriate. This book also teaches you how to avoid the escalating and embarrassing "e-mail grenade" battles that are too prevalent online. There are many tips for managing your electronic inbox to avoid overload and "e-burnout." Understanding E-body Language will forever change how you view e-mail, while making your online communications easier and more effective.
Publisher: Productivity Publications
ISBN: 0972911952
Category : Business & Economics
Languages : en
Pages : 285
Book Description
Ideas in this book will help you every time you send or receive an electronic note, whether at work or at home. You will learn to read between the lines in all forms of incoming electronic communications and ensure outgoing messages convey your true intentions and are politically appropriate. This book also teaches you how to avoid the escalating and embarrassing "e-mail grenade" battles that are too prevalent online. There are many tips for managing your electronic inbox to avoid overload and "e-burnout." Understanding E-body Language will forever change how you view e-mail, while making your online communications easier and more effective.