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Author: William L. Benoit Publisher: Peter Lang Incorporated, International Academic Publishers ISBN: 9781433164262 Category : Consumers' preferences Languages : en Pages : 172
Book Description
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
Author: William L. Benoit Publisher: Peter Lang Incorporated, International Academic Publishers ISBN: 9781433164262 Category : Consumers' preferences Languages : en Pages : 172
Book Description
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
Author: William L. Benoit Publisher: Peter Lang Incorporated, International Academic Publishers ISBN: 9781433164262 Category : Consumers' preferences Languages : en Pages : 172
Book Description
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
Author: Denis McQuail Publisher: SAGE ISBN: 9781412903714 Category : Language Arts & Disciplines Languages : en Pages : 628
Book Description
This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.
Author: Kaarle Nordenstreng Publisher: Charles University in Prague, Karolinum Press ISBN: 802464505X Category : Social Science Languages : en Pages : 546
Book Description
This is a unique history of what in the 1980s was the world’s largest association in the media field. However, the IOJ was embroiled in the Cold War: the bulk of 300,000 members were in the socialist East and developing South. Hence the collapse of the Soviet-led communist order in central-eastern Europe in 1989–91 precipitated the IOJ’s demise. The author – a Finnish journalism educator and media scholar – served as President of the IOJ during its heyday. In addition to a chronological account of the organization, the book includes testimonies by actors inside and outside the IOJ and comprehensive appendices containing unpublished documents.
Author: Harold Adams Innis Publisher: DigiCat ISBN: Category : History Languages : en Pages : 193
Book Description
DigiCat Publishing presents to you this special edition of "Empire and Communications" by Harold Adams Innis. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.
Author: Oren Soffer Publisher: Berghahn Books ISBN: 1782384529 Category : Social Science Languages : en Pages : 237
Book Description
Mass communication has long been recognized as an important contributor to national identity and nation building. This book examines the relationship between media and nationalism in Israel, arguing that, in comparison to other countries, the Israeli case is unique. It explores the roots and evolution of newspapers, journalism, radio, television, and the debut of the Internet on both the cultural and the institutional levels, and examines milestones in the socio-political development of Hebrew and Israeli mass communication. In evaluating the technological changes in the media, the book shows how such shifts contribute to segmentation and fragmentation in the age of globalization.
Author: David Protess Publisher: Routledge ISBN: 1134963718 Category : Language Arts & Disciplines Languages : en Pages : 321
Book Description
The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.
Author: Victor Pickard Publisher: Cambridge University Press ISBN: 1107038332 Category : Business & Economics Languages : en Pages : 263
Book Description
Drawing from extensive archival research, the book uncovers the American media system's historical roots and normative foundations. It charts the rise and fall of a forgotten media-reform movement to recover alternatives and paths not taken.
Author: William L. Benoit
Author: William L. Benoit
Author: Donald Lewis Shaw
Author: Denis McQuail
Author: Kaarle Nordenstreng 
Author: Harold Adams Innis
Author: Oren Soffer
Author: Muhammet Erbay
Author: David Protess
Author: Victor Pickard