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Author: Amy Roche Publisher: ISBN: 9781925648294 Category : Business & Economics Languages : en Pages : 250
Book Description
Have you been spending more than ever on marketing, but feel like your customers are responding less? Have you been generous with your customers, giving them bigger discounts, loyalty programs, the best-trained staff and helpful emails, but it still doesn't seem to be enough? Do you know the retail environment has changed, but you're not sure how to respond? Customers across all industries have changed dramatically in recent years, but many retailers have failed to understand or keep up. Retailers who don't respond to the new problems of their customers will quickly be left behind. In this groundbreaking book about winning back the modern customer, Amy Roche describes the 'experiments' she performed in her own retail store. In The Retail Experiment you'll learn how to: leave behind old retail methods that no longer work understand, value and engage with the modern customer evaluate and capitalise on the changed shopping environment market to and communicate with customers make your store an exciting place to visit appeal to the emotions of your customers successfully position your business in the 'experience economy'. Amy examines winning strategies, pitfalls and fails, and the five strategies she discovered that drew customers in like magnets, increasing visitation, sales, and overall engagement.
Author: Amy Roche Publisher: ISBN: 9781925648294 Category : Business & Economics Languages : en Pages : 250
Book Description
Have you been spending more than ever on marketing, but feel like your customers are responding less? Have you been generous with your customers, giving them bigger discounts, loyalty programs, the best-trained staff and helpful emails, but it still doesn't seem to be enough? Do you know the retail environment has changed, but you're not sure how to respond? Customers across all industries have changed dramatically in recent years, but many retailers have failed to understand or keep up. Retailers who don't respond to the new problems of their customers will quickly be left behind. In this groundbreaking book about winning back the modern customer, Amy Roche describes the 'experiments' she performed in her own retail store. In The Retail Experiment you'll learn how to: leave behind old retail methods that no longer work understand, value and engage with the modern customer evaluate and capitalise on the changed shopping environment market to and communicate with customers make your store an exciting place to visit appeal to the emotions of your customers successfully position your business in the 'experience economy'. Amy examines winning strategies, pitfalls and fails, and the five strategies she discovered that drew customers in like magnets, increasing visitation, sales, and overall engagement.
Author: Dhruv Grewal Publisher: Emerald Group Pub Limited ISBN: 9781784410018 Category : Business & Economics Languages : en Pages : 220
Book Description
This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing: Role of In-Store Marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how marketing actions influence how shoppers respond to offers. Yet, with the ever-shifting landscape due to influences such as mobile devices, the internet, and social media, there is an increasing need to understand how marketing actions influence shoppers in their path to purchase. Although there are many points along the path to purchase which are important to understand, this edition of RMR is devoted to the topic of in-store marketing actions to understand their impact on shopper reactions to offers. The chapters highlight new technologies (e.g., mobile, digital displays) and information aids (e.g., nutrition scores, floor signage) being used by leading retailers to influence the path to purchase. In addition, new research technologies (e.g., eye-tracking, heat maps, in-store experiments) and models that are being used to assess the effectiveness of the path to purchase tactics are discussed.
Author: Sean Connolly Publisher: Workman Publishing Company ISBN: 0761189866 Category : Juvenile Nonfiction Languages : en Pages : 322
Book Description
It’s never been more important to engage a child's scientific curiosity, and Sean Connolly knows just how to do it—with lively, hands-on, seemingly "dangerous" experiments that pop, ooze, crash, and teach! Now, the author of The Book of Totally Irresponsible Science, takes it one step further: He leads kids through the history of science, and then creates amazing yet simple experiments that demonstrate key scientific principles. Tame fire just like a Neanderthal with the Fahrenheit 451 experiment. Round up all your friends and track the spread of "disease" using body glitter with an experiment inspired by Edward Jenner, the vaccination pioneer who's credited with saving more lives than any other person in history. Rediscover the wheel and axle with the ancient Sumerians, and perform an astounding experiment demonstrating the theory of angular momentum. Build a simple telescope—just like Galileo's—and find the four moons he discovered orbiting Jupiter (an act that helped land him in prison). Take a less potentially catastrophic approach to electricity than Ben Franklin did with the Lightning Mouth experiment. Re-create the Hadron Collider in a microwave with marshmallows, calculator, and a ruler—it won't jeopardize Earth with a simulated Big Bang, but will demonstrate the speed of light. And it's tasty! By letting kids stand on the shoulders of Aristotle, Newton, Einstein, the Wright brothers, Marie Curie, Darwin, Watson and Crick, and more, The Book of Potentially Catastrophic Science is an uncommonly engaging guide to science, and the great stories of the men and women behind the science.
Author: Constant Berkhout Publisher: Lannoo Meulenhoff - Belgium ISBN: 9401477205 Category : Business & Economics Languages : en Pages : 171
Book Description
HOW TO design an enjoyable and/or efficient shopper experience. adapt your retail format to new societal trends while keeping the retail brand differentiating. energise supplier-retailer relationships and face the challenges ahead in an open and a collaborative way. Retail is going through tremendous change as a result of new types of competitors and ever higher consumer expectations. An abundance of products, media and data has become available. Digitisation and the demand for an inclusive and a sustainable society call for new ways of defining the future together. Everyone needs to be mobilised, and the category level holds the right meeting point for suppliers and retailers. The Retail Innovation Toolkit offers practical tools and case studies on the way forward, so that professionals on both retail and supplier sides can start addressing category challenges immediately. The 42 tools help professionals to analyse, grow, innovate and even reinvent categories in a fun and a quick manner. The Category Management concept is refreshed by integrating tools from Experience Design and Product Innovation to create a new set of innovation skills and mobilise collaboration within and among retailer and supplier organisations. This is an excellent toolkit with practical approaches to growing the category and reinventing the retail game.
Author: Amy Roche
Author: Amy Roche
Author: Dhruv Grewal
Author: Sean Connolly
Author: Constant Berkhout
Author: Ruth Leigh
Author: United States. Office of Experiment Stations
Author: 
Author: University of Delaware. Agricultural Experiment Station
Author: University of Minnesota. Agricultural Experiment Station
Author: U.S. Office of Experiment Stations