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Author: David Waller Publisher: Oneworld ISBN: 9781786073518 Category : BUSINESS & ECONOMICS Languages : en Pages : 304
Book Description
Your reputation affects everything, the opportunities that come your way in business and in life - learn the rules to life's most important game...
Author: David Waller Publisher: Oneworld ISBN: 9781786073518 Category : BUSINESS & ECONOMICS Languages : en Pages : 304
Book Description
Your reputation affects everything, the opportunities that come your way in business and in life - learn the rules to life's most important game...
Author: Grahame R. Dowling Publisher: MIT Press ISBN: 0262034468 Category : Business & Economics Languages : en Pages : 275
Book Description
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are “simply better” than their competitors. Companies that focus on providing outstanding goods and services are rewarded with a strong reputation that helps them gain competitive advantage. Dowling, who has studied corporate reputation–building for thirty years, describes two core strategies for creating a corporate reputation that will provide a competitive advantage: to be known for being Best at Something or for being Best for Somebody. Apple, for example, is best at personal technology products that enhance people's lifestyles. IKEA is best for people who want well-designed furniture at affordable prices. Dowling covers such topics as the commercial value of a strong reputations—including good employees, repeat customers, and strong share price; how corporate reputations are formed; the power of “being simply better”; the effectiveness of corporate storytelling (for good or ill; Kenneth Lay of Enron was a master storyteller); and keeping out of trouble. Drawing on many real-world examples, Dowling shows how companies that are perceived to be better than their competitors build strong reputations that reflect past success and promise more of the same. Companies that artificially engineer a reputation with irrelevant activities but have stopped providing the best products and services available often wind up with mediocre—or worse—reputations.
Author: George J. Mailath Publisher: Oxford University Press ISBN: 0198041217 Category : Business & Economics Languages : en Pages : 664
Book Description
Personalized and continuing relationships play a central role in any society. Economists have built upon the theories of repeated games and reputations to make important advances in understanding such relationships. Repeated Games and Reputations begins with a careful development of the fundamental concepts in these theories, including the notions of a repeated game, strategy, and equilibrium. Mailath and Samuelson then present the classic folk theorem and reputation results for games of perfect and imperfect public monitoring, with the benefit of the modern analytical tools of decomposability and self-generation. They also present more recent developments, including results beyond folk theorems and recent work in games of private monitoring and alternative approaches to reputations. Repeated Games and Reputations synthesizes and unifies the vast body of work in this area, bringing the reader to the research frontier. Detailed arguments and proofs are given throughout, interwoven with examples, discussions of how the theory is to be used in the study of relationships, and economic applications. The book will be useful to those doing basic research in the theory of repeated games and reputations as well as those using these tools in more applied research.
Author: Grahame Robert Dowling Publisher: ISBN: 9780262335089 Category : BUSINESS & ECONOMICS Languages : en Pages : 261
Book Description
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
Author: Gloria Origgi Publisher: Princeton University Press ISBN: 069119632X Category : Business & Economics Languages : en Pages : 292
Book Description
A compelling exploration of how reputation affects every aspect of contemporary life Reputation touches almost everything, guiding our behavior and choices in countless ways. But it is also shrouded in mystery. Why is it so powerful when the criteria by which people and things are defined as good or bad often appear to be arbitrary? Why do we care so much about how others see us that we may even do irrational and harmful things to try to influence their opinion? In this engaging book, Gloria Origgi draws on philosophy, social psychology, sociology, economics, literature, and history to offer an illuminating account of an important yet oddly neglected subject. Compellingly written and filled with surprising insights, Reputation pins down an elusive subject that affects us all.
Author: Peter Roper Publisher: Book Shaker ISBN: 9781781330852 Category : Business & Economics Languages : en Pages : 180
Book Description
You never get a second chance to make a first impression - but it's amazing how many so-called professionals play Russian roulette with their reputations. It's no longer down to word-of-mouth - the world wide web spreads information round the world in seconds. If you're in business you need to take the steps that will protect your reputation - as well as taking advantage of the means of enhancing it. If you have staff, clients and suppliers you'll also want to be aware of what they are saying about you - and educate them to be effective marketers for your business. This book will give you the ammunition you need to... take control of what is said about your business; effectively use the tools that will influence your reputation; plan, protect and promote your reputation on an ongoing basis; harness the power of your staff to enhance your reputation; raise your profile and stand out from the crowd; ensure you are playing the reputation game by the new rules. Can you afford NOT to read it?
Author: Sara Shepard Publisher: Penguin ISBN: 1524742902 Category : Fiction Languages : en Pages : 386
Book Description
In this perfectly-paced new novel from Sara Shepard, the #1 New York Times bestselling author of Pretty Little Liars, the women of a tight-knit college town learn through gossip, scandal, betrayal, and even murder, who their neighbors and husbands really are. Aldrich University is rocked to its core when a hacker dumps 40,000 people's e-mails—the entire faculty, staff, students, alums—onto an easily searchable database. Rumors and affairs immediately leak, but things turn explosive when Kit Manning's handsome husband, Dr. Greg Strasser, is found murdered. Kit's sister, Willa, returns for the funeral, setting foot in a hometown she fled fifteen years ago, after a night she wishes she could forget. As an investigative reporter, Willa knows something isn't right about the night Greg was killed, and she's determined to find the truth. What she doesn't expect is that everyone has something to hide. And with a killer on the loose, Willa and Kit must figure out who killed Greg before someone else is murdered. Told from multiple points of view, Reputation is full of twists, turns, and shocking reveals. It's a story of intrigue, sabotage, and the secrets we keep—and how far we go to keep them hidden. Number one bestseller Sara Shepard is at the top of her game in this brand-new adult novel.
Author: Francesca Giardini Publisher: Oxford University Press ISBN: 0190494093 Category : Social Science Languages : en Pages : 656
Book Description
Gossip and reputation are core processes in societies and have substantial consequences for individuals, groups, communities, organizations, and markets.. Academic studies have found that gossip and reputation have the power to enforce social norms, facilitate cooperation, and act as a means of social control. The key mechanism for the creation, maintenance, and destruction of reputations in everyday life is gossip - evaluative talk about absent third parties. Reputation and gossip are inseparably intertwined, but up until now have been mostly studied in isolation. The Oxford Handbook of Gossip and Reputation fills this intellectual gap, providing an integrated understanding of the foundations of gossip and reputation, as well as outlining a potential framework for future research. Volume editors Francesca Giardini and Rafael Wittek bring together a diverse group of researchers to analyze gossip and reputation from different disciplines, social domains, and levels of analysis. Being the first integrated and comprehensive collection of studies on both phenomena, each of the 25 chapters explores the current research on the antecedents, processes, and outcomes of the gossip-reputation link in contexts as diverse as online markets, non-industrial societies, organizations, social networks, or schools. International in scope, the volume is organized into seven sections devoted to the exploration of a different facet of gossip and reputation. Contributions from eminent experts on gossip and reputation not only help us better understand the complex interplay between two delicate social mechanisms, but also sketch the contours of a long term research agenda by pointing to new problems and newly emerging cross-disciplinary solutions.
Author: Rob Brown Publisher: John Wiley & Sons ISBN: 1119274451 Category : Business & Economics Languages : en Pages : 272
Book Description
Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret – it's not enough to be the best, you have to be seen to be the best. Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You'll learn how to identify your brand and where it fits into the big picture, and then you'll learn how to become the obvious choice for whatever it is you do. Becoming known isn't a matter of chance, nor is it a matter of luck – it's a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known. Identify and build your personal brand Position yourself strategically for maximum impact Attract the right relationships and the right attention Become the go-to guru for whatever you do The highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They're the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.
Author: Michael Fertik Publisher: Hachette UK ISBN: 0349406847 Category : Business & Economics Languages : en Pages : 257
Book Description
In a world where technology allows companies to gather, aggregate and analyse data about us that includes our buying habits, our financial behavior, our professional and personal networks, and even our physical whereabouts - our digital reputations are becoming our most valuable currency. Whether you like it or not, everywhere you go, other people will be able to instantly access information about your reputation - with or without your knowledge or consent. In The Reputation Economy, Michael Fertik reveals the secrets used to optimise the digital reputations and improve the lives of millions of users of Reputation.com. Discover: *Which keywords to include in your CV, performance review, and LinkedIn profile to ensure you come up at the top of recruiters and potential employers' search results *How to curate your on and offline activity in way that will reduce the risk profile (and therefore your premiums) calculated by insurers *How to lure venture capital for your business idea or start-up, court low interest rates from investors, and garner the attention of tech giants like Google and Microsoft *How to hide the negative information (or information that doesn't match how you want to be perceived) that's out in the ether. There's nothing you can do to erase that digital footprint, but there are tricks you can use to keep it from being discovered. It will also show how you can use all this technology evaluate others' reputations so you always know who you're dealing with, whether it's a potential employee, investor or romantic partner. In short, The Reputation Economy will show you how to become 'reputation rich' in a world where your digital reputation is as valuable as the cash in your wallet.
Author: David Waller
Author: David Waller
Author: Grahame R. Dowling
Author: George J. Mailath
Author: Grahame Robert Dowling
Author: Gloria Origgi
Author: Peter Roper
Author: Sara Shepard
Author: Francesca Giardini
Author: Rob Brown
Author: Michael Fertik